I was assisting a client in moving their content from one company to another, and they had added an under construction page, and put up an icon to make people aware…BIG Mistake.

Don’t Use An Under Construction Page

I think that the “Under Construction page” should become a thing of the past. I think that putting up the under construction page forces Google, Yahoo and MSN to drop all of the links it had to all of the internal pages of your site.

This could set you back greatly because Google will check the site less for new content if it thinks that there is no content there and it will take longer once you remove the under construction page to re index and rank your site.

Websites are living, growing beings. They’re never “finished”

The primary fallacy of an under construction page is the idea that websites are like traditional buildings. When a building is under construction it is of no use whatsoever, however even a fledgling website, if done with thought, can be useful to visitors even if it doesn’t have every thing the creator imagined. Aside from the icons looking like they came from the 90’s dot com bubble, people can of course tell that site isn’t complete.

Don’t Have Stub Pages

As a site owner, you should know that Google doesn’t like “stubs” or placeholder pages that have little or no content. The best way to build your site, is to build it page by page, and publishing when it is filled out. This isn’t to say you can’t add embellishments, or more pictures later on. Ditch the cheesy gif files, and remember that Rome wasn’t built in a day and neither was any good website.