“Location, Location, Location” is a mantra has been applied to marketing strategies for years and it’s still something you need to keep in mind for your digital marketing campaign.
Understanding Industry & Relevance To Local
It seems like there are a category of keywords that are specific to an area. Certain industries are tied almost exclusively to these “Geographically Specific Keywords”, like the real estate industry for example. Realtors obviously are only able to service certain communities, and so their keywords become something like “Riverside Real estate”, or “Riverside homes”.
Once you have determined what keyword you’d like to get placed for, you want to target your website to get rankings under that word. How does Google pick what websites are relevant to “Riverside” and to “Real estate”. The primary element is going to be what verbiage actually appears on the site. Like it says in the Google Webmaster Tools, “Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.” So, posting up hundreds of images of “Riverside”, and “Real Estate” won’t get you anywhere.
First, you should ensure that if your hosting company has given you any default content, be sure to remove and replace it with your own unique information. This content is by it’s very nature “duplicate content” and will give you no benefit whatsoever in the search engines because so many other sites use the same text. You can of course use the default text as an “idea” to base your verbiage off, but be sure that you COMPLETELY rewrite the text, and don’t just modify a word here and there.
Second, make sure your homepage includes your keywords. I know this seems simple, but you need to actually look at your page and make sure that actual text, and not just fancy JPG images contain your keywords.