“The secret of good writing is to say an old thing in a new way or to say a new thing in an old way.”
Richard Harding Davis

When you are generating the content for a specific page, or in general for your website, you are always going to need to have good references. The most difficult approach to writing a whole new page is by starting with a completely blank page. This forces you to pull all of your creative ideas from your mental archive of information. For some people this comes easily, but for most it is very difficult to start from scratch.

Find Inspiration

Writing is a process, and well designed content is meant to be informed and informative. It is difficult to know something about a subject you haven’t studied. My first recommendation is to look at the subject matter of your page and look for existing information to digest. This could be in a traditional sense, with a trip to the local library( I know, it might be painful to actually go out into the sunlight!), or you can do a quick search to find online resources.

Using Vs Exploiting Resources

I recently read a black hat guide to content writing which talked about “manually scraping” content from other sites by replacing a few letters or words here and there in the content. While it is a great idea to find resources I personally feel that you should respect the integrity of the original work. I would hate it if someone jacked my content and just changed three or four words around. I would encourage you to visit several resource pages, print them out or book mark them, and then come up with your own unique direction, theme and development. Use the original pages as a knowledge base of facts and come up with your own exciting copy. The truth is, if you are just regurgitating someone else’s work and replacing 1 or two words, then you are going to hit a wall.

Google gets wise to Near duplicate content

Bill Slawski of SEO by the Sea, keeps an eye on current patent applications coming from the major search engines. While his writing give me a headache sometimes trying to understand all of the technical aspects of the patents, the reality is that Google is implementing more ways of detecting duplicate and NEAR DUPLICATE CONTENT. The reality is that Google is keenly interested in refining search to relevant results, and if your content is near duplicate, and not unique, it’s not even worth Google’s time to display.