No matter what kind of small business you have, its website is likely the top way people find out about it. Because the internet already has a strong presence around the world and it’s rapidly growing, individuals are accustomed to simply navigating to a search engine, typing in desired keywords, and waiting a few seconds for results.
That said, if your website isn’t well made or doesn’t serve its purpose, it may push customers away instead of making them want to learn more. It’s pretty hard to get roi from your SEO efforts if users can’t actually use the site.
Visitors May Think It’s Too Hard to Find What They Need
The reason many people find out about businesses online instead of through other methods is they crave convenience. Rather than calling a customer service number and potentially waiting several minutes or more to speak to a representative and inquire whether or not a product is in stock, today’s internet users can simply type in the names of the items they want and confirm almost instantly that they’re available for purchase.
However, if it takes longer than that for users to check availability or the keywords they’re using don’t pull up the correct products, they’ll become frustrated and may leave your website for good.
Failing to Cater to Customers With Mobile Devices
If you don’t at least have plans to make your website a mobile-friendly destination in the very near future, you’re missing out. According to recent statistics, more people access the internet on smartphones and tablets than computers.
When users discover your entire site doesn’t load on their devices or that portions of it are not set up for mobile users, they might get the impression your content is behind the times. Having that kind of incompatible website is especially bad for your reputation if you’re involved in a technology business because the outdated website doesn’t fit with your image.
Users Only Find Old Information
Maybe having current website content is not a priority and it’s been months since you last put a new product, blog post, or section online. Ideally, you need to exert significantly more effort than that, because extremely old content sends the message to users that perhaps you don’t often deal with online customers.
Some may even think your company went out of business and decide to take their patronage to another site. Get on a regular schedule of website updates to ensure people see the most relevant content possible.
People Become Fed Up By Poor Overall Functionality
Broken links, clunky drop-down menus, and slow-loading images are just some of the many problems that may make people steer clear of your website and not return to it.
That’s why it’s smart to work with a business that offers reasonably priced small business website design services instead of trying to take care of the web development side of things on your own despite not having adequate experience in the field.
Check out this perfect example of excellent marketing gone to waste due to a terrible website. #1 on Reddit, 35k+ upvotes and thousands of people looking at this Aquadam…but check out this website!
Look at the way it’s being ripped to shreds as people rightfully bash it’s terrible design and lack of function! Imaging how many people WON’T be truly considering ordering from them because they may feel that a site that terrible will have terrible delivery or product. What a waste!
Don’t be that business.
Now that you’ve learned about these four things that could be negatively impacting the popularity of your small business website, it’ll be easier to take prompt action. Doing that is crucial since the undesirable factors above won’t resolve themselves.