ask the seo

For large sites, your internal architecture is responsible for your rankings. Don’t resturture without 301s bruce- make sure you keep your robots.txt Easier to prevent vs Treat Bruce- Largest #10 rankings was url with 25 hyphens in it having urls with keywords...

managing inhouse seo

Reporting and scorecarding:jessica BowmanDavid Roth YahooYahoo- Website- Not Yahoo search engine-Quantify opportunityMeasuing successScore carding:LTV Life Time ValueSubscriptionReferralCPM/CPC revenueWhats net valueWhat’s the profit marginConstruct an...

ask the link builders

Panel opensMatt gettingWhat’s the “Wrong kind of link building”what are the top things to avoid when being ambitious in “white hat”SugarraeCreate wonderful Content- Stay out of complete troubleAbstinance is the only way Link building is...

keyword session

http://www.antezeta.com/blog/human-side-search-marketing/talking today about getting beyond keyword research 1.0 Which is primarily search volumnget into concepts – Catch up with search engines as they get into semantics1.0 is primary search volumne-Search...

Get the Big Picture-

This is the SMx panel notes outlining the highlights of the presentation about images. The presenter firswt up is Peter Linsley of GoogleBecause of universal search, we’re seeing images inline when relevant to intent of users. Image results are not so much as...