Get People Talking About Your Brand Online

A brand that is already popular online has a significant SEO advantage.

Indeed, at the core of it, SEO measures the popularity score of a specific website. Just like everybody knows the popular kids at school even if they’ve never met them, everybody knows the popular brands online – even if they’re not pre-existing customers. Consequently, the more your brand is mentioned online, the easier it is to find. However, launching a vast brand reputation management campaign can be time-consuming and hugely expensive. Small businesses need to be creative to push their brand names online without breaking the bank – in other words, if you were thinking of launching a branding campaign on Google AdWords, you might want to reconsider your options.

Additionally, customers are becoming more savvy, especially digital users. They have discovered new ways of expressing their disapproval of brands that they judge too pushy. Memes poking fun at L’Oreal, McDonald's and even more recently Nike Just do it slogan have appeared online. While some can affect the reputation of a brand, it’s fair to say that they lack the leverage to damage global brands. But they are an indication that money investing in digital branding campaigns is wasted on discerning users. Consequently, it’s essential for small companies to understand how to make the most of their presence to push their brand online without affecting their reputation. Here are some ideas to get people talking about you.

Let your customers do the talking


Why? For outreach and link building

Thinking back to the popular kids parallel at the beginning, the more your brand is mentioned online, the more your target audience is likely to hear about it. Indeed, just as it would be the case in a schoolyard, each specific user belong to a variety of pocket communities, or friend groups to pursue the school’s parallel. It is likely that the relevant communities might come to talk about the popular kids, aka your brand, in the right context. To put it in marketing terms, getting people to talk about your brand increases your outreach strategy, letting you reach out to relevant users in a variety of audience segments.  

More importantly, when your brand is mentioned online, you are likely to receive a link. A blogger or another website refers to your brand and shares the URL of one of your pages, creating a backlink. Backlinks, in the world of SEO, are the equivalent of a popularity high five. They grow your reputation as a brand and help your site to improve its ranking in the search result pages.

The only thing you need to clarify is how to start the conversation about your brand in the most natural way.


Be impactful

People talk about things that are memorable because they stand out from the crowd. Back in the early 2000s, what got Apple to make a big wave onto the market was the white cable and earplugs that came with the iPod. Wearing these was a symbol of elegance and trend. But more than just the gimmick of the cable, Apple invested in the design of a sleek and stylish package solution that has extended to all its products. The white iPhone boxes are so iconic that everyone can spot them from a distance. The first secret to getting the conversation started is to produce a package design that gets you noticed – if you’re looking for a professional brand designers team with an exciting portfolio, check it out! In the retail industry, your packaging tells the story. Let is reach the market with a wave, just like Apple did.


Don’t give customers a reason to complain

Most online users have 2 reasons to mention brands online. Either because they feel they have been wronged and want to warn other customers, or because they are over the moon with the experience. Ensuring that your customers have the best experience possible is the first step you need to take to promote your brand online. Your branding strategy starts with your employees, as they represent your company when they engage with customers. Consequently, you can’t afford not to invest in their development and presentation. Choose your suppliers equally carefully, as their interactions with your customers will affect your brand image.


Support a cause

As a business, the products or services you sell don’t only propose a solution to your customers’ problems, but they also share your values. A company that is associated with inexpensive labor and poor life qualities for its workers can struggle to maintain a positive brand image. In opposition, a company such as Who Gives A Crap, an Australian company that decided that toilet paper could be used to improve sanitation in the developing world and keep the planet as green as possible. The results speak for themselves. Nowadays, the charity sells toilet rolls, kitchen rolls and tissues across the world and have already donated $1.2m Australian dollars to help tens of thousands of people. And ultimately, their voice has been heard because the business is growing and êople keep talking about it.


Offer information for free

Knowledge is valuable. There’s no denying that if you’ve been following the SEO news in the past few years, you’ve become aware of the importance of informative content that is designed to help customers. The better your content, the more likely you are to get people talking about it. But if you want to land with a BOOM in the middle of a crowded market, you need to offer hyper-relevant and updated information, such as through a free online tutorial. You could discuss a product that is pertinent to your audience such as troubleshooting the latest release of Windows 10 for small businesses or how to make the most of a popular app.


Partner with an influencer

Last, but not least, you might have to boost the conversation by partnering with a social media influencer. However, if you want to keep things manageable and almost natural, you need to pick micro-influencers who have less than 100K followers. Carefully assess relevancy before you can approach them for a project.


Your brand is precious. The more online users talk about it, the more popular it gets, and consequently the stronger your business becomes. From positioning yourself as an expert who shares knowledge for free to giving your customers high-quality experience, your role is to make users want to shout out about the brand!


Use Twitter For Link Building Outreach

In order to grow and leverage your visibility on social media, like Twitter, you need to get the attention of other active companies who are marketing to your same client base but are not competitors. Here’s how that looks.

Actionable Steps To Link Building Via Twitter

  • Identify Twitter Influencers and follow them
  • Interact with them for a week
    (Like, @, RTs)
  • DM ask of what THEY want promoted
  • Build a relationship (Talk like a human)
  • Ask for a link after 1 week

Find a company, follow them and take a week and on each day like, @ message and retweet their content. If they follow you back, strike up a conversation via DM.

After you’ve found a couple ways to promote their company, then send a message about what you’re working on promoting and politely ask for a share. With the relationship in place, you’ll get an amazing response.

If they didn’t respond, they don’t have an active person managing social, so they won’t me of use so don’t feel bad about moving on to the next!

Let’s Talk About Apps & SEO

What if I told you that search engine optimization wasn’t just about Google?

There are plenty of new and exciting ways in which a business owner can market their company in this ever technological world. One interesting & potentially beneficial way to do this is to build a business app. 

Think about it! That app store experience? That’s ALSO a search engine, and an opportunity to be discovered.

Now, if you’ve not considered it before, then you’re probably recoiling in fear, because it must be difficult, surely?

In fact, building an app CAN sometimes easier than you think, and it comes with bags of benefits to the company and the user, too.

Below, we take a look at some of the ways in can help a company, and also one or two rules they should follow in development.

Customer Experience

The main benefit of having a mobile is that can significantly enhance the client relationships you already have. A person might be a part-time customer of yours, but if you can convince them to download your app onto their phone, then you become much closer.

In return for being a loyal customer, you’ll be able to send through special offers and exclusive content through the app.

In effect, an app allows a company to create a direct marketing channel right into the pockets of their customers, and establish customer loyalty at the same time.

Social Media Benefits

It’s not just in the app that your company will benefit, either. You can also integrate your other channels into the platform.

They’ll be nudged towards your other online presence zones, such as your website and your social media channels. You’ll have a dedicated space on your customer’s phone, but you’ll also be building your online presence too, which in turn will give your SEO ranking a nudge in the right direction.

Figuring Out the Details

Of course, there are a few rules that you need to follow in development. For instance, you can’t just have it all your own way; you need to offer your customer real benefits to downloading your app.

When designing, always have in the back of your mind, “what’s in this for the customer?” Also, you should keep the app simple, and make sure it’s watertight: there’s nothing worse than a buggy app.

You should be using QASymphony’s qTest Explorer – they’re leaders in the field, as QASymphony’s $40 million series C funding can attest – to make sure everything’s working as it should. When it is, you can prepare to launch.


Your company app shouldn’t just be created, launched, and then forgotten. To stay on your customer’s phones, you always need to be looking at ways to improve the app and monitoring how its users are interacting with it.

If you see that one particular feature is not being used, then get rid of it. You should only have features on the app that offer real value to your business and the customer.

Standing Out

The benefits of developing and launching a company app can be extensive. Apart from solidifying your relationship with your customers, it can also help you stand out from the crowd and find new customers in the process.

If you think it might benefit your business, get to work and put it on the Apple and Android stores.

Does This Image by Buffer’s Pablo Look Pixelated to You?

I love Pablo by Buffer. But when I made this graphic for one of my client’s sites a coworker thought it looked “pixelated”. Here’s the offending image.

So..Is What’s The Deal?

Hmm…it does kinda look wibbly wobbly around those edges.

Thinking about it, I was just rolling with the default font with is Merriweather.

So I thought I’d output the same image in all the fonts to see if it’s the image output or the font choice. Let’s see if they’re all pixelated or just that one:

Josefin Slab
Josefin Slab
Merriweather - The Original Offender
Merriweather – The OG: Does this font make my image look pixelated?
Open Sans
Open Sans

Other Small Pablo Complaints

What’s Your Judgement?

Are they all pixelated or is it just Merriweather?

Raven Tools gets Linkedin

Boom! Now you can manage Linkedin from within Raven Tools

If you don’t know, Raven Tools kicks ass. They do SEO, Content, and Social media tools already. So it’s even better when they expand their service without increasing the price. You should know that there’s great news for your social media management because you can now manage and report on LinkedIn marketing with Raven Tools. Your life just got more simple.

  • Schedule and add images to posts
  • You can now add unlimited LinkedIn accounts
  • Post to a profile, company page or a group
  • Report on company or profile metrics

Getting a GIF as your thumbnail in G+

Get a GIF as your thumbnail on G+

I was parusing Gplus and noticed that a linked article had an animated GIF as it’s thumbnail, and it struck me that this new feature seemed to have snuck past me. So here’s my blog post to see if I can get it to work, so you can duplicate it for yourself.

Edit: It’s as easy as making your first image a GIF and sharing it on G+ apparently.

Reclaimed from GPlus #1

I came to a realization that I haven’t posted nearly as much to my blog as I have to G+ in shares, comments and posts of my own. I’ve decided to go back through my GPlus profile and create a series of blog posts of the best content and call it “Reclaimed from GPlus”.

The Brutally Honest Truth about Ghostwriting on Squawk by Demian Farnworth

Shared by AJ Kohn: A really in-depth look at ghostwriting, both offline and online and how it connects with social and SEO. I have my own opinions on the topic (which are referenced by +Demian Farnworth in this piece)…

The Duel: A fantastic use of a #gif  to create a clever cartoon of two very inaccurate duelists. Shared by Fungole.

My Daily Phrase German: Learn German by listening to it being spoken “day by day, week by week, phrase by phrase” in a lovely Scottish accent. Yes, that’s right. A Scottish rolling Scottish brogue applied to the German language is actually pretty enchanting listening!

Who’s there? Time Lord. Time Lord who? Knock Knock Knock Knock.


“Toronto-based designer Tyler Adam created a parody book cover design project called 100 Books that SHOULD be written. There are books that for one reason or another do not exist, but certainly should…”

“Over the last few weeks I have been spending a lot of time thinking about content strategy. What is it that makes people want to share? Is it humor, pop culture, wisdom or inspiration?

The answer is kind of complicated. There is no magic formula or secret sauce. The only thing you can do is be true to yourself and your brand.

In order to create something worth sharing, you need to be honest and know your audience. If the people that interact with you or your brand enjoy things on the lighter side, keep your content on the lighter side. If you know what is important to people, talk about it.

The easiest way to lose your audience is to bombard them with things that are unnatural, out of context and totally irrelevant. Don’t try to change who you or your brand are to entice your audience. The best way to engage people is to be true to your colors.

If you want to create something worth sharing, create something genuine.” –Peter Mcdermott

Best Times to Post to G+ – According to Google

The Best Time To Post To G+

I got an email today from Google with some tips on getting more out of my G+ page. The most interesting tidbit actually was related to the time you post to Gplus. So when is the best time to post based on Google’s suggestion?
The best time to post is 10AM to 2PM on weekdays.

Scheduling Reminders to Post with Google Calendars

I was super excited for just a moment, because I thought Google had added a scheduled G+ post option, but alas it doesn’t yet exist. However Google did have an alternate suggestion that might help you remember to post, if that’s an issue for you because for me it’s the opposite.
Basically you can set a recurring reminder in Google calendar to make a G+ post. Pretty basic, but I think it could help if you don’t have G+ as an addiction…like me.

New G+ Pages “Dashboard”

I was just trying out the new “Dashboard” experience for G+ pages (These screencaptures are from The Man Couch  project). Note: This one doesn’t have a connected, verified G+ local listing connected which I think seemingly is required to get an additional reporting dashboard according to Barry Wise of Knowem who said:

“I have a local listing and when you’re approved you’ll see Insights (graph of visitors), stats on people requesting driving directions, and a list of top search queries

Same data in Insights, and I can still access the Places dashboard.  The big change is the driving directions, mine says 0 right now because it’s new, but there’s a map marker and grayed out text which says “Requests” and “Data will appear when more people search for your business”, so I assume it will list everyone who requested driving directions.

Other than that the search queries seem to be the same as those listed in Webmaster tools (except it’s for a listing, not a website), and the Insights on visitors are a bit different.  You can view visitor stats by Local Search Views, Post Views and Profile Views.”

If you have more screen captures of a G+ dashboard with for a verified local listing, please message me and I’ll update the post with the images and give you appropriate link attribution.

Facebook Username Error – Still need 25 Fans?

I was happy as could be when I saw the post that stated that you no longer need 25 fans to get a facebook Username for your profile or page! So I hopped over to my profile, and created a Facebook Username “AroundClaremont” for my Around Claremont project.

So then I jump on the wagon for another one of my pages that hadn’t quite yet reached 25, and while it took me through the first steps it gave me a Whoah, hold on there” error, and now it says I still need to get more fans!

Trying to put together from others who tried to make Facebook Usernames, and find a pattern. It could be limited by page Type, activity of the profile owner, # of pages, or other criteria.

Can you give all your of your less than 25 fan pages Usernames? If you can’t post a link, and it’s category maybe we can spot the trend!