How to Use Rank Trackers Effectively


Search Engine Optimization is an excellent way to boost your brand visibility, it’s a great long-term investment with traffic potentially arriving for a long time after you’ve made the neccesary things to grow. With an effective SEO campaign, you also enhance productivity in your business. Even so, the internet is becoming a highly competitive platform by the day.

For this reason, you really do need to monitor and track your keywords in some way to understand the real effectiveness of your SEO campaign. This can be done by tracking your keywords and URLs on your website. [You also should take the time to track the performance of your competitors so you can keep ahead of their game!]

Tracking your keywords allows you to identify your website strengths and areas in your campaign that are underperforming. Today, there are amazing and effective tracking tools that enable you to track your keywords.

SERP Rank Tracker by Raven Tools is just one of the many reliable rank tracking tools you can use. This piece offers useful tips to help you track your keyword listing position effectively with Raven.

Get flexible SERP Tracking across multiple engines, zip codes & devices for the best price per keyword tracked!

Tips to effectively use Raven’s rank tracker

Choose how many keywords you want to track

Raven has a simple metric, a Rank Position Check(RPC), representing one check of a serp for a domain in one search engine, at one zip code, on one device type. You can track a keyword for as little as $0.006 per RPC month. The price increases as the number of the URLs or domain combinations increase. Obviously you need to assess your tracking needs and the size of your business.

Take advantage of daily notifications and updates

Keyword tracking should happen regularly, even more on daily basis to help you manage your SEO campaign. In this light, take advantage of the flexibility of creating daily marketing reports that include not just your SERP rankings, but also your overall organic traffic changes & many other digital marketing metrics like call tracking by Callrail.

  • Search engine rankings
  • Backlinks from Majestic
  • Search console data
  • Social media metrics
  • Call tracking metric
  • Paid ad performance. 

From these updates, you will effectively monitor the performance of your keywords. However, this doesn’t mean that you change your campaign on daily basis. Change is progressive and you need to be sure of the URLs and keywords that are affecting your ranking. Take note of the changes and work towards designing an SEO campaign that will serve your business for long.

Keeping track of search engine ranking changes? This can be up or down. Pretty important to know if you’re an expert in SEO or a newbie. Armed with the right metrics, you can design a campaign that helps you to grow your business and achieve a cutting edge against your actual  competitors.

Engage with clients

Client interaction is very important in the world of SEO as a service. Raven helps you to get a good and factual report that you can share with clients. This can be done through live results of keyword performance in any category that is relevant to the clients. This gives your target audience an opportunity to also track your keywords whenever they deem relevant.

A point to note is that client interaction allows you to build solid relationships. It builds client loyalty and in the end, it boosts your growth. What’s more, it becomes easy running a business with clients who trust your operations hence, increased productivity.

Generate regular reports

As you track your keyword ranking, it is wise that you generate regular reports for your clients as well. There are different formats that Raven offers including a PDF and Excel format. In this regard, generate regular reports say, on a day 1 to day 30 frequency.

What’s more, the reports are automated. As a result, it becomes easy to share it with your clients. 

Google analytics and charts

Depending on your needs and personal preferences, you can compare data using charts. Raven is incredible keyword tracker that offers great competitor comparison of your keyword ranking positions. It also has the ability to determine how your SEO campaign performs on different devices, search engines and zip codes for local SEO.


Blockchain Mistakes Businesses Often Make

There is no denying that Blockchain is taking over at the moment. Many companies are implementing the Blockchain because it promises a lot of potential. However, unfortunately, there is no denying that a lot of projects do not make it past the production stage. With that being said, continue reading to find out more about the common Blockchain mistakes that companies often make.

Failing to understand or overlooking the purpose of Blockchain technology – A lot of companies enter into a Blockchain project because it is “the thing to do” at the moment. However, this is not the right attitude to have. You need to have the core purpose of Blockchain in mind when you generating a project that implements the Blockchain. You need to add trust to any untrusted environment if you are to get the most of Blockchain and the technology you are going to be utilising.

Insufficient resource investment – A lot of Blockchain projects do not have the resources in which to invest. It is all about three critical components: knowledge, money, and time. It is worth devoting a sizable amount of time to locating and involving professionals from with your team.

Wrong statement of project – If you are implementing a Blockchain project, it is of huge importance that you put together a statement of project during ICO/Token introduction. This must include the meaning, mission, and specific goals of the project.

Viewing Blockchain technology simply as a storage mechanism or database – You must recognise that a distributed ledger is not the same as a distributed management system, The Blockchain provides a limited amount of capabilities in data management in exchange for a service that is decentralised. It is not wise to use blockchain to replace a distributed database. You need to figure out how Blockchain will fit into your information management needs.

Fear of making mistakes and lack of patient – Short-term trading has been awoken due to the fact that individuals are inundated with fast selling and buying proposals. This is a method that can result in you going broke. You need to trade with a view of getting good interest on your money.

Making the assumption that current technology is ready for production utilisation – While there is no denying that some companies are ensuring Blockchain as a mature technology. Only Ethereum and Bitcoin are proven at any scale. There are so many different Blockchain platform technologies, and this is something you will see when exploring Blockchain technology investing in further detail. However, proofs of concept based on ‘test and learn’ outcomes and multi ledger experimentation are a must.

As you can see, there are a number of different mistakes that companies often make when it comes to Blockchain. Hopefully, you can learn from the errors that other businesses have made, rather than making these mistakes yourself.


A Lone Ranger: What Can You Do When You Know Nothing About Running A Business?

question mark questions and answers faq answer thinking qa confused question icon quiz asking questions business back view isolated briefcase full people side businessman length body suit suitcase model boss case forward guy hold look man manager person smart stepping success tie walking green standing product human behavior silhouette font logo computer wallpaper graphics illustration gentleman brand


While you may have the appropriate academic knowledge when you're starting a business, do you need to know about the industry you’re going into? While infinite knowledge of your brand or marketing techniques may serve you well, when we have an instinct that we need to follow, it can lead us up the garden path. Think about Richard Branson, when he started Virgin Atlantic, he knew nothing about running an airline. And we can use this as inspiration to go into any business we so desire, but let's not forget, Richard Branson had money to burn! But, as he has proved, it’s not impossible to become an influencer in an alien field. So, what are the best things we can do when it comes to running a business we know nothing about?

Surround Yourself With The Right People

We can't expect to know everything, especially when it comes to the technological confines of the industry. While you may not have infinite technical knowledge, on the way to go for the best cloud service, or data storage capabilities, there are always IT support agencies and data storage recruitment consultants that you can liaise with to have a professional perspective. In many ways, surrounding yourself with the right people is half the battle. If you know nothing about a specific industry, surround yourself with people who do!

Always Conduct Research

While you may benefit from having the right people around you in every aspect, you still need to keep your finger on the pulse. This is why researching is going to benefit you, not just because it gives you a detailed based knowledge, but it's a blueprint you can apply to any other industry you plan on going into further down the line. The best business people have a working pattern that can be applied to any industry or process. Researching is all well and good, but if you don't know how this research can be implemented in your specific business, or any other business, then you need to start thinking.

Do You Really Want To Go Into An Industry You Know Nothing About All By Yourself?

Some people might consider you foolish to go into an industry you know nothing about, and you may very well be in agreement with them! In which case, if you are looking at launching a business in an alien industry, do you want to look for a co-founder? The great thing about launching a business with someone else is that you are sharing the burden, but have someone to work with closely. You won't feel like you are going it alone, because you are literally not! When you are looking for an appropriate co-founder, it's always a good idea to have someone who has the brains and attitude to work that you don't have. Having the right partner in any respect is going to help you navigate tough times.

And don't forget, when you are launching a business in an alien industry it is your sheer grit and determination that will see you through the other end. There have been many people who have been there before you. So, in many ways, you are not going it alone!

The Perfect Marriage: UX And SEO

Do you view SEO and UX as separate entities? If so, now is the time to stop. Using black hat techniques, for example, cloaking and utilizing white text, as well as stuffing a poorly designed website with keywords were once successful tactics for climbing search engine result pages. However, these days are most certainly a thing of the past.

When it comes to website ranking, user experience is now one of the most critical website elements. This is because it matters to Google, quite simply. Google algorithms have changed dramatically over the years. All of the time, Google is looking for ways to make their results more user-friendly and more user-focused. If your website does not offer a good experience, i.e. it is slow to load and the content is irrelevant, your ranking will suffer.

This is something that Google made clear when it introduced RankBrain as a search engine metric in 2015. This involves making the most of behavioral metrics to understand search queries and to measure the interaction between searchers and the results. The five main factors considered by RankBrain are as follows:

  • Domain Authority

  • Bounce Rate

  • Organic Click-Through Rate (CTR)

  • Pogo-sticking

  • Dwell Time

Therefore, while there is no denying that content, links, and keywords are important, your website’s performance is just as critical.

At the end of the day, search engine bots and users both want the same thing. There is a common goal, and this is shared between both SEO and UX. You can use this to benefit your website through wowing your potential customers and moving up the search engine result pages.

There are a number of different ways you can enhance the user experience your website providers and, therefore, boost your search engine exposure in the process. Let’s take a look at some examples…

The first thing you should consider is whether or not your website design is mobile-friendly. If it is not, this is a necessity. There is no excuse for not having a responsive design. Your website needs to be easy to view and use no matter the size of the design that is being utilized.

Another important element that influences both UX and SEO is page speed. Do you really want to be forced to wait for numerous seconds for a page to load? You don’t. After all, the Internet is all about convenience. The modern day web user does not have patience or time on their side. They want what they want, and they want it now! You need to be able to provide this.

Other ways you can boost UX and SEO include delivering value with your content both in terms of subject matter and content length, as well as adding image tags and headings.

Hopefully, you now have a better understanding regarding the marriage between user experience and search engine optimization. As you can see, both now go hand-in-hand, and so it is vital to stop viewing them as two different things entirely.

Cashing In On Your Blog


Blogs are hugely popular. Especially now that it’s so easy to start one. New websites start up every day and blogs come in all different shapes, sizes and niches. People blog about their families, their lifestyles, the foods that they enjoy. They blog about crafts, ideas, inventions, illnesses and a mixture of everything. If you’ve got a blog, you’ve got a little bit of the internet that’s yours. Where you can share your thoughts, feelings, emotions and dreams. You can write whatever you want.

When it comes to size, some blogs are tiny, and others are massive. Some have a few views a day, and others have hundreds of thousands. Some bloggers consider themselves to be professionals. Their blog is their career. It’s their only source of income, and they spend hours every day working on them. For others, it’s a hobby. They might make the odd bit of pocket money, but that’s a bonus. Their blogs are just their way to vent their thoughts and feelings. They are happy to meet new people, learn new skills and build a following.

Wherever your blog falls, you can make money from it. If you’ve got a smaller following, you might be surprised to hear that you can still use it to make cash. In fact, in some ways, a small engaged following can be more important than thousands of viewers that you have very little interaction with.

Get You Branding Right


If you want to make money from your blog, one of the first things that you should do is create a brand. You’ve probably already got a logo and some colors that you use more than others, but branding is about more than this. It’s your way to show the world who you are and what you do. Your logo should be clear and concise. Make sure it says who you are and gives people some idea of what your blog is about. If it doesn’t, but you don’t want to change it, add a simple tagline to do the talking.

When it comes to colors, try to limit your scheme to 3 or 4 that work well together and are easy on the eye. Then, start using them, along with your logo wherever you can. Use them on your social media profiles, but also use the colors in things like your Instagram photos. Try to keep things coherent.

Build Your Audience

The size of your audience doesn’t matter as much as you might think, but it can help. Just remember that engagement is as meaningful as numbers. Use social media to grow a following. But, make sure you actually use it. Don’t just follow people, share your blog posts and expect them to follow you back and visit your site. They won’t. You’ll annoy them, and they’ll unfollow. Use social media to get to know people, to engage with your audience and to build relationships.

You should also think about how your audience affects the money that you can make. When it comes to advertising, you need a big audience to do well. But, with things like affiliate marketing, it’s more important that your readers trust your opinions and advice. Ten readers that value what you’ve got to say are more likely to invest in a product or service that you recommend than 10000 viewers that barely skim your work and spend very little time on your site.

Start an Email List

It’s amazing how many bloggers completely ignore email. They fail to get people to sign up to their email newsletters and fail to realize the importance of growing an email list. So, they don’t bother. It’s just another job on their to-do list, but with so much else going on, it often gets pushed to the bottom of the pile. After all, you’ve got your blog itself, and your social media feeds to communicate with your audience, why do you need an email list?

Well, there are a few reasons. Firstly, it’s something that you own. If Facebook were to suddenly close down, or start charging users, you could lose all of those followers. When people subscribe and give you their email, it’s yours. This is a list of followers that you own.

Then, it’s a way to keep people coming back. Social media moves so fast. If you share a post on Twitter, it might only get seen by 10% of your followers. And only 5% of those might click on your link. That’s not what they use Twitter for. When you send someone an email, you already know that they want it, or they wouldn’t have subscribed, and it stays in their inbox. It doesn’t go unnoticed if it’s not opened straight away.

It’s also a fantastic way to sell. You can easily add adverts and affiliate links to your email newsletters, giving you a chance to market to an audience that already trust and value your opinion.

Explore Income Streams

The best way to make money as a blogger is using a variety of income streams. A blogging income can be unreliable and sporadic. One week, you could get a high paid job working with a well-known brand. The next week, you might not have any job offers at all. So, making sure you are earning from different streams means that you can earn more consistently. Look into The most effective tools for Google Ads automation to make adding advertising and monitoring the results of your campaigns easy. Then, think about affiliate marketing, private advertising, hosting sponsored content and working with brands. Explore as many different ideas as you can to make the most money. But, try to remain true to who you are and your own morals.

Put Yourself Out There

Many bloggers, especially newer ones, wait for offers of work to come to them. They wait for emails from brands and companies to come to them. But, most brands are waiting for bloggers to make the first move. If there’s a brand that you admire or a company that you know work with bloggers, why not send them an email? Pitch an idea of how you could work together that would appeal to them. What’s the worst that can happen?

Get Organized


If you want to earn money with your blog, you need to get organized. Start thinking of it as a business and treat it like one. Set yourself some goals, write them down, write a business plan and start managing your time effectively.

Building A Better Brand Image (It’s Not All About Marketing Campaign)

First impressions count for everything in business. As such, it is imperative that you go the extra mile to ensure your brand hits the mark time and time again. Designing great logos and using SEO and paid social media to spread the word will provide the best foundations. For true success, though, you’ll need to focus on the external issues too.   


Make the right decisions in the following key areas to wow your audience from the start and keep them smiling for years to come.

Brainstorming, Business, Business People, Communication



Build The Right Team


Your employees are a reflection of the business and are likely to conduct most of the interactions enjoyed with customers. Therefore, investing in them needs to be one of the top items on your agenda. Otherwise, they could destroy the image and atmosphere you’re trying to create.


Aside from recruiting candidates with the right skills and traits, you can look to utilize uniforms and name badges. Anything that puts the customers at ease should be seen to be a step in the right direction.


Investing in the staff development is another crucial step. This could mean using team building exercises to grow a sense of unity. Or it may manifest in having sales scripts or a set philosophy to create consistency. Either way, you will see positive returns.


Embrace A Winning Network


In addition to your internal staff, it’s imperative that your business is supported by the best third-party teams too. From finding the best suppliers to using the right couriers, the decisions here will impact the quality of goods and customer service. Quite simply, you cannot afford to let the shortcomings of those outside firms become an obstacle.   

Shake Hands, Corporate Team, Shaking Hands, Business



Build Trust Through Existing Clients


Smart marketing strategies will build a sense of interest in the brand, and can go a long way to bringing prospective clients to your store or site. However, they are unlikely to complete a purchase until they feel that the business can be trusted.


Modern consumers are smarter than ever before. They know that you are going to promote the positives of the brand, and are unlikely to be won over by this alone. Testimonials and positive reviews can change that completely. Ask happy clients for them at every opportunity.


Most customers will be happy to do this, especially if you give them an incentive such as a 5% discount on their next purchase. Meanwhile, affiliate schemes that reward them for bringing new clients to your business will work wonders too.


Promote Clarity Wherever Possible


As well as hearing positive things from other clients, consumers want to know that they are in safe hands. Providing clear contact details on your site, and being responsive to emails, social media, and phone enquiries will make a big impact. Furthermore, a fair returns policy instantly tells them where they stand. This clarity will remove a potential obstacle to establish a greater sense of confidence before they’ve even made a purchase.   

Feedback, Opinion, Customer, Satisfaction, Review



Make The Purchasing Process Easier


The quality of your products should be paramount at all times. Nonetheless, there will be other companies that provide at least a similar level of quality and value for money. Therefore, the process of actually buying the goods can often make all the difference in the war for clients.


Accepting more payment types makes life easier for customers. This is why low rate payment processing systems should be on the agenda for offline and online selling platforms. On a separate note, accepting monthly repayment plans can be another hugely beneficial decision to make.


Other ideas may include free delivery or offering clients the chance to reserve goods before collecting them from the store. These are the types of issues that clients will research before making a decision, and can boost the image of your brand greatly.


Consider Selling On External Platforms


Online businesses may find that some clients won’t want to buy your items regardless of how trustworthy the venture seems. However, they may be willing to purchase goods from an Amazon or eBay store. This makes the third-party platforms particularly useful when you’re eager to gain those initial sales. Once clients can see that your brand delivers on its promises, they may switch directly to your site.   

Ebay, Screen, Monitor, Shopping, Www, Computer



Be Responsible


Modern consumers have higher expectations than ever before. They may even base their decisions partly on issues that aren’t even directly linked to your goods. Unfortunately, if you continue to ignore them, the first impressions may suffer.


Conducting yourself in a responsible way can manifest in several ways. These range from public supports of charities and local causes to going green in the office. Again, if it builds a better brand image and gives clients a reason to trust your brand, you should take advantage.


When supported by the other points mentioned above, you’ll be destined to see far greater results. In turn, that can only send your profits in the right direction.

After SEO: What Happens Next?

If you have read the articles on this site and taken the advice, your SEO will be in great condition. In fact, you should have high levels of traffic, getting interest on the keywords that you have decided to target. But it’s important to be aware that this isn't the end of the story. Ultimately, getting users to your site is just half the battle. You need to think about what happens next.

You need to convert those users into customers because SEO is really just the start of the marketing funnel.

Pic Source

You Got A Click

But now you have to make sure that they stay on your site and the first issue that you’ll often run into here is a problem with your site loading. If your site doesn’t load properly, then customers are not going to stick around. Instead, they will dash off to a site that does start up correctly and doesn’t have blank images. At this point you have lost a sale. Uh oh, but it’s okay because there’s an easy way to fix this. First, make sure you are hosting and now make sure that you are not overloading pages with too much content that will take an age to load. Don’t forget, customers these days are often visiting your site on a mobile device, not a laptop.

Well It Works But Is It Interesting?

It needs to be. You need to make sure that your site is providing customers with content that they want and the information that they need. Ultimately it needs to be targeted. If you’re not sure what your customers want from your site, use Google analytics to look at what they are searching for once they get on it. Do this, and you should be able to find and then answer the key questions that matter to them.

You can then build up content based on these questions and make sure that your site keeps a user for more than a minute. Remember, the time customers spend on your site does impact SEO.

Where’s What I Want?

Now that you have to provide the content that users want you need to make sure that they can find the products or services they are looking to buy. A user should never be more than three or four clicks away from what they want to purchase from you. If they are, then you need to change up your site structure. Too many links will lead to customers getting lost along the way, and you don’t want that.

I Wonder How Fast I Can Buy

Don’t forget, customers don’t want to spend an age trying to purchase a product that they want. You need it to be quick and easy. You can do this by investing in the right payment solution like BlueSnap on your site. This will allow you to make processing payments easy and fast for you and your customers.

The Final Touch

Lastly, you’ve got the sale, but don’t stop there. Get the repeat purchases by hooking customers on to email marketing. This will give you a way to contact and interact with them even after the first sale is complete. Repeat sales are always going to be key for any business success.

Credit Source


Barriers To Brand Visibility

As a digitally savvy entrepreneur, you understand the importance of branding. You know that a brand is more than just a pretty logo, a clever slogan or a slick soundbite. It’s a statement of intent. It’s directly tied into your mission statement and is woven into the fabric of your products, your services, your online presence and everything that you and your employees say and do. But while your knowledge of effective branding is formidable, you still bang your head against a wall when it comes to getting your brand in front of the right sets of eyes.

Image by Pexels

Here are some common barriers to brand visibility for new businesses and how to overcome them…

Lack of targeted marketing

Gone are the days when a “spray and pray” approach was the best way to reach your audience. In an age where consumers have so many brands vying for their attention they’ve erected psychological filters that will tune out anything that’s not relevant to them. The net result of this could mean a fortune wasted on marketing material that falls on deaf ears and blind eyes.

It’s essential that you generate customer profiles to determine exactly who you want to market to and tailor your approach accordingly. Make it your business to know what they want and give them a little something for free to get them on board. A white paper or ebook is a great way to give your target market that all important something for nothing while also establishing yourself as an authority in your chosen field.

Lack of mobile responsiveness

In an age where most people now make purchases and consume content through mobile devices, failing to be responsive can seriously inhibit your brand visibility. It’s vital that your online presence is well optimized for mobile devices and that mobile users can get quick access to your content. A page load time of just 7 seconds can increase your bounce rate by over 30%.

Whatever the nature of your business, you will likely benefit from having your very own app. It’s easier and more affordable than ever to find an app developer and could ensure that your services are that much more accessible to your desired market. Even a presence on the app store could ensure that your brand is exposed to millions of people on a daily basis.

Inferior content marketing

Lots of entrepreneurs use content marketing to give their online presence an organic SEO boost and give their target market a reason to check in with them regularly. Nonetheless, you must never fall into the trap of sacrificing quality for quantity. Poor quality outsourced content from overseas content farms not only damages your brand’s reputation it will also have low scroll depths, high bounce rates and other red flags for search engine crawlers.

Reliance on the wrong platforms

Finally, it’s important to ensure that with so many social media platforms out there, your social campaigns are delivered on the right platforms for your target market. Younger consumers, for example, are no longer as active on facebook as they once were, flocking instead to more visually led platforms like Instagram and Snapchat.

Get your content in front of the right sets of eyes, and your brand will flourish.

Is Image SEO Relevant To Your Online Business?

Is Image SEO Relevant To Your Online Business

SEO, or Search Engine Optimization, is a vital part of establishing and maintaining a website that fully delivers on its potential — as such, it demands attention from the earliest planning stages to the very last update rolled out before a website shuts down.

But SEO is a big consideration with a lot of moving parts, and some elements are more pressing than others. For instance, technical SEO ensures that your website can be seen by search engines in the first place, which earns it top place in the list of priorities. Following that, on-page SEO keeps a page performing well enough for engines like Google to rank it highly.

And then there’s image SEO, an area often overlooked entirely. Sometimes this is because people think it doesn’t matter, and other times it’s because they simply don’t understand it — but does it warrant your attention? What does it involve, and is it even relevant to your online business? That’s what we’re about to consider.

The value of optimized imagery

High-quality content suitable for today’s digital world is multi-faceted, multi-platform, and highly varied in its structural elements. Almost every article needs a featured image, for instance, and every step-by-step guide can benefit from the inclusion of appropriate screenshots.

When you search for written content online, you’re unlikely to be presented with images — but it can happen through featured snippets from Google’s Knowledge Graph, a gigantic repository of indexed data that can figure out what you’re looking for and provide you with a relevant chunk of rich data. As you’d expect, the images features invariably meet a solid SEO standard.

And once you reach a search result, the images directly affect what you make of your findings. If you see an image that matches the content you expect, you’ll feel reassured, but if you see a lead image of a frog when you searched for a tutorial on how to repair a window, you’ll assume you’re in the wrong place and back out. You’ll also be reluctant if the image is relevant but poor — if the tutorial creator couldn’t provide a decent image, can you trust them to have produced worthwhile content?

If you see that a particular website consistently includes images of exceptional quality, it will have a knock-on effect on how you perceive the business in general, which will motivate you to spend more time on the site and raise its on-page SEO metrics in the process.

Image elements that factor into SEO

As we’ve seen, images can affect SEO through contributing to user engagement metrics, but they also contribute through being directly accessible to search crawlers. An image SEO strategy should encompass all of the following elements:

  • Relevancy. The more clearly an image is considered to be relevant by users and/or search crawlers, the more effective it will be for attracting traffic and improving rankings.
  • Quality. This applies both to the technical quality of an image (i.e. how pixelated it is) and the artistic quality (how good the composition is, how well it suits the context, etc.). The more the image stands out, the more appealing it will be to searchers.
  • File size. A large file will typically be higher-quality, but will affect page loading speed. The appropriate balance should be determined by considering the priorities of the page.
  • Dimensions. Search engines prefer images that fit aspect ratios such as 4:3 or 16:9 because they fit neatly into standard content structures, and prefer higher-resolution images because they look better on high-end screens and smartphones.
  • File name. Having an image file called IMG0758.jpg won’t be very informative, so rename it to reflect the nature of the image (the featured image above is named image-seo.png, for instance, but it could be magnifying-glass-on-green-background.png for some added detail).
  • Alt text. This text describes what the image contains, and is used when the image cannot be displayed (or when the user is sight-impaired).

If you polish all of these factors to a great standard, you’ll have done essentially everything that can typically be expected from an SEO-focussed standpoint. Any improvements beyond that will be restricted to the quality factor, as it will always be possible to produce better images — the limiting factor there being that top-end photography demands expensive equipment, extraordinary patience, and exceptional skill.

Is image SEO worthwhile in your case?

So with the value and nature of image SEO established, how can you tell if it’s worth pursuing for your business? It’s fairly simple: do you sell products, or offer services that can be illustrated, or use images at all on your business website? If so, then image SEO is very much relevant, and something you should take the time to address.

The reasoning is very simple. If you do lean heavily on images for your content, then it’s clearly an important part of your overall value proposition and thus worth investing some time in. If you don’t lean heavily on images and only include them on occasion, then it won’t take all that much work to make some basic SEO tweaks.

A lot of the basics may already have been covered for you through your CMS. Standardized hosted website builders typically have native systems for ensuring that uploaded images are suitably formatted for SEO best practices (and if you used a simple-setup ecommerce storefront to build an online store, you’ll likely be able to find an add-on to make alt text configuration significantly easier).

Whether you use some automated assistance to tackle a large quantity of product images, or take a manual look at a small number of images for a non-ecommerce business website, a solid image SEO review shouldn’t take longer than a day — and if your business model can’t accommodate one day spent on optimization, then you have much greater problems to address!

Is image SEO relevant to your online business? If you have any images at all, the answer is a definitive ‘yes’. Image SEO is relevant to each and every online business with illustration of some kind, and the more your images factor into your brand identity, the more time you should find to spend on polishing them for search traffic.

Victoria GreeneVictoria Greene is an ecommerce marketing expert and freelance writer who loves getting stuck into a Photoshop project. You can read more of her work at her blog Victoria Ecommerce.

Video Killed The Radio Star, But It Will Breathe Life Into Your SEO

The world is changing. We can see that everywhere we look. Even within the relatively new confines of online content consumption, the world is changing at a staggering place. The way in which we (and by we I mean the general public, including your customers) consume our media has undergone a sharp change, and as a business it behoves you to rise to meet them.

There was a time when blog posts were all you needed. They were a great way to not only give your SEO a little organic boost, but they also helped to give your brand a voice. They imbued your business with a sense of personality that made it all the more appealing.

They also established you, the face of the business, as a reputable and knowledgeable leader; someone who knows their onions and can be trusted with their ongoing custom.

But the times have changed, and it seems as though the busier we get, the less time we have for long form content. We know for a fact that people are consuming more media on the go through their smartphones and mobile devices than at static computers.

They’re catching their hit of content in tiny bite sized chunk on the train to work or on their coffee break.

This means that video is the best way to reach customers in 2018 and is fast becoming one of the fastest growing digital marketing trends of 2018. Thus, it’s necessary for you to make sure that your outsourced IT support provider has the facilities for you to make, edit and upload video content without clogging your business’ bandwidth. Here’s why…

Video is efficient

A gifted writer can hook and engage readers, sure. They can weave data seamlessly into prose and get information across to a reader artfully… Absolutely. But video is simply a more efficient form of communication.

A picture is, after all, worth a thousand words. Video can get dense information across quickly in an easily digestible format.

When you’re trying to reach busy decision makers who don’t have the time to read through larges chunks of text, video is the way to go.

Video is sharable

The beauty of video content is that not only is it easy to consume, it’s easy to share on social media platforms. There’s also evidence to suggest that video posts on social media get more engagement than long form written content. They garger more likes, more shares and more comments. This in turn means

Video performance metrics are easy to understand and actionable

Any entrepreneur worth their salt knows that keeping a close eye on your metrics is an essential part of any content marketing strategy. The great thing about video metrics is that they are transparent, easy to interpret and easy to action.

Shares, comments and clicks speak for themselves but you can also calculate an average of how long users remain engaged with the video for. It can help you to identify if a video is too long or that a particular element of your video isn’t working for audiences if they switch off at a certain point.

Video may have killed the radio star, but there’s no reason why it can’t breathe new life into your SEO.