Let’s Get Together: The Best Ways For Businesses To Collaborate

Collaboration is one of those words people throw around. It’s meant to work wonders for your marketing.

Winning at business

We all know that the right collaboration could lead to significant breakthroughs. What does it actually mean, and why would you need to do it?

In truth, collaboration in business is exactly how it sounds. It means pairing up with another company in your field so that you benefit from their audience. And, you, in turn, will let them access your following. As for why you’d need something like this, the reasons vary. In truth, it’s difficult to see when collaboration wouldn’t come in handy.

After all, even the most successful business could use more coverage.

If you’re struggling to reach an audience, this is a fantastic way to bring your business back from obscurity. It also fits perfectly with the old ‘keep your enemies close’ motto. If you’re working with your competitors, there’s less chance they’ll take you by surprise.

But, how exactly can you go about collaboration? 

Write guest posts

Guest posts are one of the most known forms of collaboration. Producing content for another company is a fantastic way to grab their audience.

You may be reluctant to spend time on something you can’t publish yourself. But, you can always let your audience know where your post has been published.

The other company’s readers are also then liable to seek you out. To get the full benefit, ensure the company you’re writing for give you full credit and link back to you. Bear in mind, too, that collaboration is a two-way street.Return the favor by posting something from said company on your site, too.

Produce content together

If you don’t like the idea of giving content away, it’s also possible to collaborate in joint pursuits. These are beneficial because they don’t rely solely on you.

This way they won’t drain as much of your time. What’s more, you can spend that time producing something you actually want to work on. All with the help of another professional. Musicians do this all the time by creating songs together and adding a ‘ft.’ tag to the title.

If that interests you, you can read Vampr for more information about the methods musicians use to find each other. But, you can apply this approach to other business efforts, too.

A clothes retailer, for instance, may work with a designer on a new range. Equally, restaurants often pair up with top chefs. If it’s good enough for them, it’s worth your time.

Recommend

You could opt to work with recommendations. These are a lesser-spoken about but equally useful collab tool. And, all you’d need to do is agree to recommend each other to clients.

Obviously, you don’t want to work with direct competitors here. But, an accounting firm, for instance, may recommend lawyers. A dentist may recommend a certain type of toothpaste. You get the idea.

Before long, you’ll have a happy and shared customer community.

How To Make Your Website User Friendly: A Checklist

Now that the majority of us are happy to conduct our business online rather than visit a shop or office in person, it is now more important than ever that every company has a website. But just having a website isn’t good enough – it has to be very user friendly.

Everyone has access to the internet these days, and it is really crucial that whoever lands on your site is able to use it without any issues at all. Even people who rarely use the internet and normally have trouble getting to grips with technology need to be able to figure out your site. If users have a hard time getting to grips with it, they will quickly move on and navigate to one of your competitor’s websites.

Do you think that your website is as user-friendly as it can be? Here’s a checklist to help you figure it out.

Add Contact Information

Your website should completely remove the need for any customers or clients to pick up the phone and ask you any questions.

All of the answers to their questions should be easy to find on the site. This includes your contact information. Your address, phone number, and email address should be easy to find so that your customers can easily get in touch with you in a variety of ways.

Make It Easy To Navigate

How is the navigation on the site? Each one of your pages needs to be easy to find so that all the information on them is accessible.

There are two ways you can do this. Firstly, you should create sitemap so that all of your various pages are mapped out clearly.

As well as that, it’s worth adding a clearly visible drop-down menu that links to all of the pages.

Make Sure It’s Mobile Responsive

These days, most of us now use our mobile phones to view pages on the internet. Because most of your web traffic will be mobile, it’s necessary that your website is now mobile responsive.

If it isn’t, it will be very slow to load on mobile and tablet devices, and it could also mess with the navigation.

So, if the site can’t be viewed or navigated on mobiles, then you could lose quite a bit of web traffic.

Link To Social Media

Lots of web users like to follow their favorite companies on social media so that they keep up to date with all of their latest news and any deals that they release.

So, to encourage anyone who lands on your site to find your social media profiles, you need to clearly link to each profile on your website.

Most CRMs and website builders will let you add social media buttons which make the links easy to spot.

Check For Bugs

There are various bugs that could end up on the website if you aren’t careful.

Thankfully, full checks should help you find them so that you know which issues you need to iron out. For instance, dead links, poor performance, and bad functionality should all be prevented.

All you need to do to test the website is to use it. Note down any issues and problems that you come across and pass this list onto the website design team so that they can work on them.

It’s better that you find the bugs before your customers do!

Add A Search Feature

It can be really annoying when you visit a website looking for some specific information but come away without having found it.

This isn’t the fault of the user; most of the time, it’s the company to blame as they might have hidden the information.

If your website is quite dense with information, it will be worth adding a search function so that anyone who lands on your site can quickly find what they are looking for.

Cover It With Your Branding

Worth A Thousand Words

As soon as someone lands on your website, they need to instantly know that it belongs to your company or is part of your personal brand. This is especially important if there are companies out there with similar names to you.

It’s important that you eliminate any potential confusion by covering the website with your logo and branding, so that everyone who lands on it knows that it represents your company.

Once you know that you have all of the above features and functions on your websites, you can be happy knowing that it is highly user-friendly.

Don’t forget to keep on reviewing the usability as it can sometimes get worse if you don’t keep on working on it.

Mastering The Art Of Promotional Website Content

It’s unlikely you entered the business world with writing promotional content in mind. You imagined yourself on the frontline of production or giving jobs to a deserving team. But, trying to sell your products with words?

No thank you. You’d rather get out there and talk about this thing you’re creating.

There is a place for that. But, there’s also no getting around the fact you’ll need to write a fair amount of promotion as well. And, we aren’t even talking about direct marketing. Thanks to online capabilities, you also need to get on top of promotional writing such as blogs and social media updates.

That can become a royal pain in your backside. Aren’t you busy enough without having to worry about this cringe, toot-your-own-horn content?

Sadly, not.

Well, you might be.

But, you need to do it anyway. Posting regular promotions on a blog, for instance, can go a long way towards maximising your SEO efforts. And, that’s one of the best ways to boost sales.

But, how can you get on top of this task? Every time you try, you feel like a phony. The words seem jilted and unnatural. You can never get the gush levels right.

Well, that’s where we come in because we’re going to look at three-pointers which could help you master this art.

Promotion doesn’t have to be obvious

Note, first, that promotion doesn’t have to be obvious.You don’t have to dedicate every upload to how fantastic your product is.

In fact, doing so could damage your efforts, as Google drops ratings for blatant advertising. Instead, write around the trees. If you’re a legal firm, write about coping with the emotional aspect of a lawsuit.

Then, find a way to bring it back to what you do. If you run a fashion store, write posts about the season’s top colors, and link it to your products. You get the idea. This is promotion without the cringe. And, you can bet it’ll take you further.

An outside perspective always helps

Often, we’re embarrassed to shout about our achievements. Us business types can be modest.

So, it makes sense to get someone onboard who doesn’t have to cross that barrier. This could mean turning to a company who specialize in content creation. Or, you might want to turn to the IT support offered by companies like Charles IT, who can work with web designers like Pronto to meet your content needs.  

Either way, a fresh outlook here could be all it takes to get on top.

Let your personality shine

Show me what you got...for SEO!

If you really can’t get past that block, it may be that you aren’t letting your personality shine. You already love your product. That’s why you’ve dedicated your life to it!Yet,, your writing reverts to lifeless cliches. That’s not the way to go. Instead, prove you’re a personality worth trusting by letting your passion show. It might not be polished or perfect, but customers will believe it. And, that’s really what you want!  

Get A Rough Estimate of Potential Organic Traffic With Excel

Updated: 5/7/2018

I was just wondering earlier on Twitter if it’d be possible for a tool like Ahrefs or SEMrush to take my list of keywords and give me a ~guestimate of just how much traffic you could reasonably expect from them.

After all if Gary Vaynerchuck says I need to “figure out how that business makes money in the next six minutes.”[1] then I should get to it, right?

Here’s A Google Spreadsheet That Estimates Organic Traffic Potential

So while the new 2.0 Keywords tool from Ahrefs does do a single keyword traffic estimate of traffic it’s not a bulk or list tool (yet!)

I have created a spreadsheet populated with real data for an example client with some simple formulas that you can duplicate and then adjust & apply to your own keyword list.

** I created this for some client research but realized it might be cool to put it out there for others to utilize the idea.

What would ya say ya do here?

Download The Organic Traffic/Revenue Worksheet

Do you want to know what would happen if you actually do the work to get your site ranking?

Here's a handy worksheet I created for you to download you can use to estimate just how much traffic & revenue your site could potentially capture if it ranked on the first page of Google.

Congratulations!

Industry, Brand & Product Topic Keywords

You may find it useful to dig into your keywords based on the brands your eCommerce store sells. You can also look at all of the topical keywords people search about a particular product or service or it may be better to try and focus on keywords about the industry itself you want to rank for online.

I made three individual sheets for these different verticals of keywords to dig into. Enjoy!

Here Are My Assumptions About Clicks

I was watching an Ahrefs video on keyword research and he shared their assumption about SERP click behavior: They estimate 50% of est. traffic volume per keyword flows to the top 3 ranking domains. I really forget what they sourced that from…maybe they can comment on the post with their source… ANYWHO!

So I took that assumption a little further and estimated:

  • #1 would get about half of overall volume so that’s 25% of traffic
  • #2-3 would get about half each of that half so that’s 15% of traffic
  • #3-10 would get 50% of traffic divided by the 7 rankings
  • #11 and below can assume 0 traffic

Want to learn more about my approach to SEO and the measurable metrics businesses should use to track their online marketing success?

Download My SEO Metrics eBook For Free

My Assumption About a REASONABLE expectation

No. You don’t get to rank #1 across the board. It’s NOT reasonable to expect out of most SEO campaigns.

life-is-pain

So let’s paint a rosy, but maybe reasonable picture:

Let’s say that 25% of your keywords get to #1, 50 are #2-3 and 25% are #3-6

If you are more of a pessimist, or the client isn’t offering that much budget or it’s a rough neighborhood for competition then revise those down on the spreadsheet.

  • For 25 Nashville dentist keywords the estimate volume was: 2,540 per month
  • Using my assumptions above I estimate a reasonable ownage of the SERP would net: 458 Organic sessions per month, not including BRAND or LONGTAIL keywords.
  • Multiply that organic traffic by your site’s Organic Conversion rate (if you don’t have access to Google Analytics or have goals configured then you can assume between 2.5% and 5%) to get your est. # of leads. 22 Leads
  • Multiply your est. leads by your estimated Close rate on leads (differs wildly for every niche, I just used 50% arbitrarily) 11 clients
  • Multiply the number of leads by the average Revenue per new client/sale (I assumed $1000) and BOOM You have the estimated organic revenue increase from a “REASONABLE” result of an SEO campaign.  $11,000
    • You need to keep in mind that some of your revenue from those clients might be upfront and some of it might be recurring or monthly revenue. If you have monthly recurring revenue from your clients, then you should take the needed time to figure out your “churn rate” to come up with an idea of how long you usually keep your customers.

      “When you’re figuring out your churn rate, especially at an early stage in your business, the process of acquisition should be taken into account. I.e. Your friends, family or close business referrals are going to have a different shelf life compared to clients you’ve won on your own merits, so to speak” – Chris Sipe of Gigamunch, an international meal delivery service startup based in Nashville.



      1. Btw that Vaynerchuck quote was from this coworking space‘s blog.

Don’t Doom Your Business To Obscurity

Here’s the reality of today’s marketing world for MOST new businesses, without an optimized website you’re doomed from the start.

Show me what you got...for SEO!

Modern customers are spending more and more of their time online these days, and without a website, it’s easy for your business to basically drop off the face of the earth.

However, it’s a mistake to assume that you can just set up a website and call it a day. If your website is poorly optimised then that’s almost as bad as not having one at all.

After all, if your website is bad, then customers will assume the worst about your business as a whole. Not only that but there are so many more platforms that people can use to interact with your website now that optimisation is much more complicated than ever before.

With that in mind, here are some things that you can do to properly optimise your website.

Improve across all platforms

There was a time when you could guarantee that, if someone was visiting your website, they would be doing it on a desktop computer and everyone would see the same things.

It's all about mobile

However, that’s just not the case anymore. Now customers will be accessing your website from laptops, tablets, and even their phonesf. Not only that but some websites need to be differently optimised to run on both Macs and PCs.

They key is to make sure that you’ve got all of the platforms covered so that, no matter what a customer is using to access your website, they’re going to have the best possible experience.

Focus on the local

Local searchers take action ● 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same. ● Local searches lead to more purchases than non-local searches. 18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches. Source: Google

When it comes to their SEO, far too many businesses assume that they re working on a global scale. However, the truth is that connecting with local customers is just as important as spreading your website’s reach all over the world.

Luckily there are plenty of local SEO services that you can use to do this. After all, just because your business is online, that doesn’t mean that your local customers should be neglected.

Improve your content

Just because the functional aspects of your business’s websites are working doesn’t mean that it’s going to be doing the best possible job. You need to remember that in the 21st Century, the trite expression content is king still rings true.

If your content is lacklustre, then you’re just going to end up in a position where you’re unable to connect with customers even if your website draws them in.

Make sure that your content is always dynamic, interesting, and engaging no matter what the subject is. Otherwise, your customers are going to get bored and wander off.

Don't let down your visitors

Of course, it’s important not to focus on your website to the detriment of other aspects of your online presence. The truth is that there are a lot of customers who are going to want to interact with your business in different ways online such as through your blog or your social media presence.

Make sure that you don’t neglect these aspects either since, without them; you could be missing out on an incredibly significant portion of your customer base.

 

How To Use Different Roles To Maximize Your SEO Efforts

You’d be forgiven for thinking that marketing skills during the SEO process are all about a few simple touchstones. The very nature of SEO changes with the wind, and it’s an underestimated part of the process, but when you are analyzing the effective components of an SEO agency, or effective content marketing, a lot of it is utilizing the team you have.

Use the right tool for the job

For those smaller businesses who are learning the ropes when it comes to SEO, or aren’t getting as much traffic as they would like, you might want to consider a few of the following when it comes to making your SEO team as strong as it can possibly be.

Designers Influence First Impressions

This goes hand in hand with great content but you need a strong designer two work with a content creator so the images align with the words.

When you are working at building an effective brand, the designer is, in some ways, the final piece of the puzzle. But in actual fact, they need to be one of the biggest priorities in the Search Engine Optimization infrastructure.

This is because they can either multiply or destroy the way your visitors feel when they see your meta title in a search, read the description and click just to be greeted by a jumbled mess of useless carousels

Content Creators Crafting Valuable Content

Working with content creators, it’s vital that you don’t underestimate the importance of content creation in the SEO structure. When it comes down to it “Content marketing” is pretty much a core element of SEO.

When it comes to generating search traffic, it’s important to have well researched and well executed different types of content, from articles to videos or infographics. Armed with the proper keyword research to identify content with solid revenue potential, a talented writer in-house or on a consulting basis is a powerhouse of driving revenue for a site.

Link Building As A Long-Term Relationship 

Some people include link building in the same breath as PR, but there are some distinctions between the two. But when it comes to SEO, the two are almost intertwined.

View post on imgur.com

The idea behind this is to develop effective working relationships, and by link building, you will, invariably, grow your network. This is a vital component of small business marketing now because so many different networks have to work together, and the smaller businesses that work with others become more than the sum of their parts.

It’s beneficial to build your relationships with other companies in this respect because it helps to leverage your business image. Whether it’s making the most of proactive business IT solutions and consulting services if you work closely with tech companies, or you specialize in fashion and work with clothes outlets, link building is the best form of digital networking now.

Conversion Rate Optimizers

This is an optional role in an SEO team, but if you have the budget, it’s an invaluable addition to your team. The conversion rate optimizer should spend their time conducting split tests, so the processes can be as optimal as possible.

If you are trying to sell your SEO work to different clients, your conversion rate is the bread and butter of your site.

Many clients don’t care about the actual rankings of a specific website, but the results of these rankings, which translate to profits and revenue.

So, by having someone onboard who can conduct split testing and have access to every aspect of your company, this will be the secret weapon in your business arsenal.

Your employees play a vital component in the SEO process, but if you can leverage these four roles, you will see a major change in your company within the SEO process.

Make Your Website Work For YOU

All businesses should be utilizing their online space, and for many nowadays; it’s their only usable environment.

With a digital age that’s getting stronger by the day, it’s an appealing place for consumers and clients to seek products and services.

Digital Marketing Is Flexible (Unlike a physical business)

The internet is also a great place for businesses of any size, whether big or small, to start their entrepreneurial journey and develop as a brand; there are fewer overheads than in physical premises, and it’s far easier to portray the image you desire.

However, with so many brands nestled into the online environment; it can be difficult to compete and stand out from the rest.

 

As well as pushing your social media platforms and any marketing campaigns; you can provide your online visitors with the wow factor when they arrive on your landing page.

Let's make your website

Your website provides you with a great chance to impress and even delight your potential consumers and clients.

Leaving them with a great impression will ensure that you stick in their mind above any of your nearest competitors and they’ll be more likely to visit you again.

That’s why it’s worth investing some time and effort into your business website and learning how to many the visitor’s experience the best it can be. The following are some tips, ideas, and advice for those who want to take their website to new heights, gain more organic traffic,  and give it an edge over their competitors.

Content is Everything

There’s nothing worse than an over-cluttered website that’s challenging to navigate; visitors won’t take long to click elsewhere and seek other services.

It’s vital that you create a site that can provide information quickly, clearly, and efficiently, and ensure that any call-to-action can be carried out with ease.

Investing in a reputable company who can design your website is the best place to start; they will also ensure that it’s responsive across any devices and that you’re uploading high-quality content that will appeal to your audience.

Don’t Kill Your Site In The Re-Design…But It Could Be Worth It

To ensure that the content on your website is working hard for you, you need to ensure that You’ve covered all bases. That’s why it’s worth checking out an ultimate SEO checklist for website redesign so that it’s not just the design and layout that’s continuing to attract the right audience.

Think about the software and tech that you can use; pop-up customer service or contact details is a great way to give your site the personal touch and people will appreciate knowing how to communicate with your business easily.

Your company will only benefit from investing in your online space, so don’t delay and start making the changes needed today.

First Impressions Count

It’s time to make your landing page impactful. It will need to show your logo and branding and also explain your brand identity as quickly as possible so that visitors feel confident they know who they’re looking at. People look at so many sites each day; it’s worth investing in something extra to set you apart from the rest. You don’t want to shock those arriving at your site; however, you want to create an impact so that they associate your business with what they’ve seen and won’t forget you in a hurry.

Regular As Clockwork: Tech-Based Tips To A Regular Uploading Schedule

If you’ve been in the business for a while, you’ll be sick of hearing the need for regular uploads. Whether it be on Twitter or your company blog, this is all the advice you ever get. Though you’ll hate us for saying so, it’s a damn good piece of advice.

You may be wondering just WHY a regular uploading schedule is so important. If everyone keeps talking about it, there’s got to be a reason, right?

In truth, there’s more than one. Regular uploads help to maximize your SEO efforts by making you more attractive to search engines. They also make you more attractive to customers, who will come to rely on those days. You can bet you’d soon lose followers if you slip up.

So, that’s why. But, we haven’t told you how.

Admittedly, this is another area in which you’re probably well versed. The idea of scheduling posts is ingrained so hard you likely see it when you close your eyes.

But, that’s not the be all and end all here. In truth, there are three tech-based options which could also help you get on top. That’s what we’re going to look at.

Use the algorithms

Whether you know what they are or not, algorithms are essential. In short; these are patterns of behavior. And, they can help by letting you know when you should post.

Given that setting times is a crucial part of getting the hang of this, that can take you far. So, how do you approach those algorithms?

For the most part, you should study these to judge which times of day see the most activity. Start by uploading at different times. Then, as patterns emerge, pick the ones which work best and stick with them moving forward.

Store posts in the cloud

So, you know when you’re uploading. But, what happens if you aren’t in the office when the time comes? We aren’t going to patronise you by giving you the talk about writing posts ahead of time.

We’ll assume you’re already on top of that. But, you need to be able to post them. That’s why it’s handy to find ways to upload when you’re out and about. Companies like Refresh Tech offer computer and network consulting for businesses, including cloud computing. And, if you put your pre-prepared posts in the trusty cloud, you won’t need to think twice before pressing publish.

Set reminders on your phone

This little tidbit seems so simple as to be unworthy of mention. Yet, you’d be amazed how much it can help.

Forget advanced tech.

Sometimes, getting on top of your schedule is as simple as reminding yourself at the time. And, given that we’re all attached to our phones, setting a reminder on yours could be your best bet.

If you plan these reminders at the start of each month, you won’t even need to spare a thought for this. Yet, each time that little alarm rings, you’ll be able to get to work.

Want Brand Recognition? Recognize The Power Of Your Brand

Brand recognition is, to put it bluntly, what separates the wheat from the chaff. The number of brands that can immediately be recognized by the average member of your target market is incredibly small compared to all the competitors out there. If you want brand recognition, you have to realize just how important your brand is and work on building that familiarity. Here, we’re going to look at how you lay the foundations that can see your brand becoming more than well-known, it can become iconic.

Tell it

What is the story behind your brand? What’s the value that your business offers and the solution that it provides to your target market? Figure out the narrative that gives it the most emotional and practical appeal. Then find the single best way to tell that brand story. Video marketing is easily one of the most attention catching and efficient methods of telling a story. The right mix of visuals and audio can create an experience that lingers in the consumer’s head long after it’s done and can convey the most information in the shortest amount of time. But content marketing and product packaging can help tell and reinforce your brand story, too. Ensure you keep it consistent, or else you’re asking customers to track more than one narrative which will confuse things.

Display it

It’s not all about direct marketing, either. Your brand has to drip from every location your business runs in.

 

https://jeremyriveraseo.com/wp-content/uploads/2016/03/what-would-ya-say-ya-do-here.gif

Think, for instance, of Apple’s stores. They are more than just your average tech business shopfront. From the first glance, they have an identity all their own. The same goes for your offices, too. Use office fit outs to ensure that both the imagery and the idea of the brand if well-reflected. If your company is to be a bastion of creativity and bold ideas, then your office needs to look bold and be engaging. Both your customers and your team have to buy into the brand, after all.

Wear it

With that in mind, make sure that your team is representing the brand. Professional dress codes are one thing, but you can make sure that they actually wear the brand when they’re out and about. Whether it’s at a trade show, conference, networking event, or a business meeting, you can equip them with little accessories that keep your visual branding in the mix. Custom lanyards, wristbands, business cards, whatever you choose, just make sure that your branding is somewhere there on the display. At trade shows, you can go even further with elaborate booth design to draw attention and help you stand out from a crowd that’s actively competing against you. Beyond giving your brand a little visual reinforcement, it reminds your employees of which team they represent, which can boost their own motivation and sense of belonging within the company.

Communicate it

The brand voice is playing a more and more important role in making your business recognizable. If you want a good example of that, then look no further at Wendy’s social media marketing as of late. One might wonder how exactly their distinct brand of online sass ties into their food brand, but the truth that it repeats the same values and message while adjusting it to the digital medium. You don’t necessarily have to start calling out competitors and lightly trolling fans, but you do have to find your own personality and your own strengths on social media. If you have a team member that can establish their own identity and voice on the platform to better represent your products, let them run with it. Even if it doesn’t match your “usual” brand voice.

Live it

If you ever plan on representing your business personally, whether it’s at a business meeting or at a conference, then having your own kind of familiarity can help as well. Steve Jobs, Elon Musk, Phil Spencer, some leaders have brand recognition all on their own. Build your personal brand by contributing columns and posts to established media channels. Host your own conferences. Network and make sure that others in the industry know who you are. Make your personality distinct and be confident in your message. You can be your own best ambassador and help prop up your brand if you’re just willing to back yourself.

Teach it

That’s not to say that your team members can’t be your brand ambassadors, too. If you’re entrusting them with customer support, sales, event hosting, or anything else that puts them on the front line, they need to be on board with the brand message. In fact, getting the whole team on board can do wonders for their motivation and sense of purpose. When you’re sharing new business plans or communicating a strategy, make sure you touch back on that brand story and what, exactly, your mission statement is. They may well understand what they’re doing it, but the brand objective can provide the why and give it a context that makes them much more engaged in their own tasks and aims.

Share it

Besides you, your team, and your marketing, there is another who can tell your brand story to great effect: your market. If you include customers in your marketing efforts, it adds more a human voice to the branding while reinforcing the legitimacy of your message. People are a lot more likely to believe other consumers than they believe marketing messages, that’s the simple fact of the matter. Ask them for their success stories, use case studies from real people, get them to leave reviews and testimonials, request they share their experience through social media. Leverage the real-life experiences of customers in whatever way you can get them to agree to. Word-of-mouth and real customer engagement is too valuable to waste.

Brand recognition makes converting and marketing more effective than ever. Before you have to sell customers on what you do, they already know it. Aim for it in everything you do by keeping it consistent, keeping it powerful, and disseminating it when possible.

 

After the SEO: Will Users Like Your Site?

“There is more to making a website than having people find it.”

If you’ve ever ventured into the world of web design and development, you’ve probably heard about SEO. Being the set of practices which enable site owners to get themselves ranked on search engines, like Google, this part of working with the web has become incredibly important over the last few years. Of course, there is more to making a website than having people find it. With search engine optimization taking the forefront, a lot of small businesses forget about the design and functionality of their site, leaving it to drive customers away. It doesn’t have to be this way, though, and this post will be showing you how to make sure that users like your site before it goes live.

https://unsplash.com/photos/-WW6b0Mwplc(Image Source)

The Design Process

Over the last few years, it has become a lot easier for people to get to work on their own websites, using services like Wix and Squarespace. This has opened the doors for waves of small businesses to get themselves onto the web, while also dropping the overall quality of the sites you find dotted around. Unfortunately, these services simply don’t cut it when it comes to designing something which users will be respond to.

Instead, to take this work out of your hands, it usually best to go with a professional. While this will cost some money, it will make it a lot easier to create a website which users will respond to, giving you the chance to use insider knowledge to build something beautiful. There are loads of web design companies out there, nowadays, and this makes it incredibly easy to find someone to work with. Some will be much better than others, though, and it will be worth reading some reviews.

Design isn’t the same thing as development when it comes to websites. Making something look right is a cakewalk compared to making it work correctly, and this can be another challenge to face. Programmers come in all shapes and sizes, with web development being one of the most popular areas to get into. Choosing the right person for this sort of job will always take loads of research. Using reviews from other sites, along with the portfolio they provide, you should assess a couple of options before choosing the right one for you.

During the design process, a lot of businesses will make the mistake of not making it known when they want something different or are unhappy. You’re paying your designer and developer, though, and this means that they are beholden to create exactly what you want. As a big part of this, it is wise to make sure that revisions are included in your agreement, as changes won’t always be obvious until you’ve seen the site working.

https://unsplash.com/photos/40k6ZqbsXuo(Image Credit)

Testing

Before users ever touch your site, it will be time to do some testing which will ensure that it is usable by the time actual users are visiting it. There are two parts to this stage, and they will both have to be handled before you can get the site out there. Making sure that things are functional is essential, but you will also have to make sure the site is easy to use, and this will be largely down to the design you’ve chosen.

Testing Functionality: Testing functionality on a website is nice and easy. Ideally, you should choose someone with no experience on the site, giving them a list of tasks to perform to see how quickly they can do them. Each element of the site should be tested, ranging from clickable links to login systems and other complex scripts. Of course, though, this can’t be stuck to one device. With so many systems out there, it will be worth running the site across each mobile platform, along with the major computer operating systems available to you. This will ensure that any user coming to your site will be able to experience it without errors.

Testing Design: Along with making sure that the website is functional, it will be a good idea to look into the design, too. This work can be handled while the other testing is done, but you will have to look for different things. If you have to advise your tester at any point during their time with your site, it’s likely that it needs some changes, as the design wasn’t good enough to pass your test. Even something as simple as a misplaced icon can make a site hard to use. Solving this issue should be nice and easy, especially if you have the help of a professional UX designer on hand.

https://unsplash.com/photos/8pOTAtyd_Mc(Image Link)

Gathering Feedback

Finally, as the last area to consider, it’s time to think about the improvements you will make to the site once it has been released. Gathering user feedback is an important part of this, as it will give you an insight into what the people working with your website think of it. A lot of people are more than happy to give advice like this to businesses which ask for it, and it isn’t too hard to inspire honest comments about a site.

You have a couple of options which can be used to help you with this. Over the last few years, popup messages which take over a user’s experience have become very popular. Giving them the chance to skip it and use the site as normal, this sort of form is easy to install on your site, and can yield great results when giving every user the chance. This will be too intense for some companies, though, and you may be able to find similar success by emailing feedback forms to people who have used your business or shown interest in it. Most people will keep up with their emails above all of their other online communications.

With all of this in mind, it should start to get a lot easier to improve the way that your website looks and feels. You probably wouldn’t spend too much time on a site which doesn’t appeal to you, and most people are the same. This makes it hard for businesses to ensure that they are taking the right moves when working on this field.