Is Your Website Throwing A Spanner In The Works?

In this day and age, when most of us are glued to either a laptop or a phone, a business website can be an incredibly potent marketing weapon.

The trouble is that it’s not enough just to have a site.

You need to have a brilliant website that will blow your clients away. If you’ve experienced a downturn in sales, or you’re attracting traffic, but not converting visits into sales, it’s worth asking if your website is throwing a spanner in the works. I.e your website might suck.

First impressions count

In business, first impressions count for everything, and this doesn’t just relate to looking smart for a meeting or turning up to a job in a shiny, branded van. If you’ve got a website, and you want it to be an integral part of your marketing strategy, it has to look the part. It takes the average customer around 7 seconds to form that all-important first impression.

If your site looks dull, the homepage is stuffed with paragraphs of text, or it’s hard to decipher what’s going on, this could be a major turn-off for potential clients.

Visit your site, and put yourself in your customer’s shoes.

Are you impressed by what you see? Or is there room for improvement?

If you’ve tried to design your own website, but you’ve failed to succeed, it’s worth contacting a web design agency for advice.

Protecting your customers

Online business is thriving, but security is an issue for many consumers. If you sell products online or you gather or store information about your clients, it’s vital that they feel confident that they can trust you. Your site should be 100% secure. If you have concerns about cybercrime or you’d like to beef up network security at your business, get in touch with companies like Red Key Solutions.

Experts can review your current policies and systems and provide suggestions to make security more robust. If you’ve got customers who want to place orders but they’re not completely sure that your business site is safe, you’ll almost certainly lose out.

It’s also worth working with experts to ensure your site runs smoothly and to reduce the risk of downtime, as time is money.

Enhancing customer experience

Creating a spectacular website doesn’t just involve choosing the right theme or layout. It’s also wise to pay attention to the user experience.

You want your customers to enjoy the time they spend on your site, so that they’ll tell their friends and come back again next time they’re looking for products or services.

Make it easy for people to find what they’re looking for, mix up styles of content to make pages more appealing, and engage with your client base through social media and options like live chat and instant messages.

It doesn’t matter how much traffic you generate if the end product doesn’t deliver.

You don’t want streams of Internet users to visit your site and then close the pages straight away because your virtual shop window looks drab or the links don’t work.

If you’re keen to drive sales, working on your website could make all the difference.

Six Smart Ways to Make Your Business More Efficient

Businesses are expensive and time consuming to run. Every second counts, and being able to make your business more efficient will increase output exponentially and make things far smoother.

Winning at business

Thankfully, there are many ways to boost your business’s productivity. Here are six of the smartest ways to make your company more efficient.

  1. Leverage Continuous Training
  2. Automate Your Mundane Business Tasks
  3. Outsource Small, Specific Tasks
  4. Maximize Face-to-Face Interaction
  5. Establish Daily Scrum Meetings
  6. Implement Task Management Software

Why Should You Improve Your Workforce With Ongoing Training

Businesses that work in industries like finance and information technology are fast-paced and ever-changing and it’s important that your employees are always at the top of their game.

This means that employees must be able to learn and adapt to the fast-paced environment that a workplace can bring.

Employee training is very important for many reasons.

First, it’s a great way to motivate your employees. Knowing that they’re contributing to your company by learning new skills is a fantastic way to nurture their loyalty and also improve their productivity.

 Employee training is a smart longterm play, if you hired them for their current skills and plan on keeping them then you should increase their capabilities in line with a living wage salary.

Secondly, it’s important to train members of staff so that they can eventually take on the mantle of a senior staff member.

Senior members are typically charged with training new employees, making their role a crucial one in the ecosystem of your business. Would you rather have an employee stuck at the same skill level for their entire time with the company or someone who’s grown?

Lastly, it’s also important to teach employees how to handle new equipment and technologies as they are adopted by your business. By teaching your employees more skills, they can help your business stay ahead of the curve.

When Is It Time To Automate Mundane Tasks?

As with most processes in the world, they are started and carried out via human interaction and human labour.

The two enemies of human happiness are pain and boredom. – Arthur Schopenhauer

This is all well and good when there are very specific and complex tasks, but when it comes to mundane, common and easy everyday tasks, automation will reduce the amount of time spent on these small tasks and greatly improve your efficiency.

Example Of Business Tasks Worth Automating


Whether it be through robotics or programs on a computer, automated tasks will always be much faster than what a human can do and also be much more accurate.

Once your business has adopted automation, your staff can take on maintenance roles instead to ensure that your automated processes don’t fail or slow down.

An example of automation would be sending out weekly newsletters to all of your customers via email.

This typically involves a lot of wasted time and effort by hand, and there’s always the chance of a mistake happening at some point.

Automated methods, on the other hand, are typically longer to set up, but you’ll experience increased productivity and fewer mistakes.

When To Consider Outsourcing Small, Specific Tasks

You may need a specialised skill in the workplace at a particular time, but what happens if you can’t spend the money on training an employee or recruiting a new one?

This is where outsourcing will be of great use. You’ll be able to bring in someone knowledge from outside the company that has the skills that you require.

For instance, if you need help with your computers and networking hardware, then you can find more at ATB-Tech.com for IT consultants.

If you need help with contracting to expand your business or rearrange your office, then it’s usually best to speak with local companies that specialize in those specific skill sets.

How To Make The Most Of Face-to-Face Interaction

 

Depending on the size of your business, the people you need are not always necessarily right next to you for easy communication.

Even if they’re in the same office, people may resort to other methods such as email and instant messaging to get a message across.

As shown in this article from Forbes.com, face-to-face interaction in the office is incredibly important.

When time is short and responses are needed quickly, going to meet said co-worker is usually the best way to get the information you need. In some cases, your staff may get caught up in other important work or phone calls which can easily cause them to miss small messages like emails.

We’re losing social skills, the human interaction skills, how to read a person’s mood, to read their body language, how to be patient until the moment is right to make or press a point. Too much exclusive use of electronic information dehumanises what is a very, very important part of community life and living together. – Vincent Nichols

Face-to-face interaction also helps greatly with the understanding of the problem that is being communicated. Whether it’s hints in body language or small details in the words you use, communicating directly with your staff is entirely different to using text-based methods.

Try Establishing Daily Scrum Meetings

 

Daily scrum meetings is a term taken from the agile working methodology.

These “scrum” meetings involve quick 15-minute meetings at the same time every day.

It allows every member of staff to speak about the progress they’re making, the problems they’re facing on a daily basis and how to solve them.

What Questions Do You Ask At Daily Scrum Meetings?

  • What did you do yesterday?
  • What are you going to do today?
  • Do you have any blockers?

Once these three questions have been asked and answered, every member of staff that attends the scrum meeting will have a good overview of what has happened in the past day, what will be happening today and if there are any major issues preventing their co-workers from progressing.

Because of the nature of this meeting, it’s also a good time for your employees to reach out to each other regarding issues and potential solutions.

Deploy Task Management Software

 

Every work environment has a large number of people working on several different tasks at the same time. It can cause havoc if managed incorrectly and it’s easy to lose track of what everyone is doing. By utilising task management software, it becomes much easier for any worker to see what tasks they have to handle and any tasks others that could be related to theirs.

 

These systems will give employees several different ways to tag their working tasks. For instance, they could use different coloured labels, categories and also assign tasks based on priority.

In a large-scale project, these tools become ever-more important due to the cost of wasted time when there are hundreds or even thousands of employees involved.

Looking after your business’s efficiency is an important and fundamental part of any business.

If you don’t take enough care of your business’s productivity, then it could lead to the downfall of your business.

What Other Ways Can You Optimize Your Business?

Of course you realize that there are hundreds of ways to optimize your business’s workflow. What do you think it takes for a business to run smoothly and fine-tuned as possible?

Using Music to Produce Your Best Work Yet

Once upon a time, there was an office. In this office, every man at a desk wore a suit, a well cut, heavy set suit. Each desk was piled high with papers, pens, an ashtray and probably a bottle of whiskey tucked in a drawer somewhere.

It might sound a little too Mad Men for your liking. However, Mad Men is based very heavily on old office structures.

Rush forward a couple of years, there are now large hot monitors on desks, the ashtrays are gone now, and it’s not acceptable to have a bottle of anything in your drawers.

Coffee and sweat is the smell of these times. Working hard, staying late nights, ticking off things at your worker reviews and never really asking for a raise.

Don't let down your visitors

But, where are we now?

Well, we are in the era of working productivity, open plan offices, ‘beer Fridays,’ training support and t-shirt in jeans in many offices. The laptops are lighter than ever, the commuting options opened up with the speed of the local trains, asking for ‘what you’re worth’ rather than settling is commonplace and people work in harmony with new technology like text better.

You’re more likely to see a no smoking sign than a cigarette butt and carpooling might earn you a free lunch.

But what can we still do to improve the working environment and improve productivity even more? Music.

Bored finger tapping cinemagraph

When employees are heading to work, they are usually listening to a set playlist or the radio, and when allowed they will often listen to music on headphones while working.

But there is a select list of songs that are proven to up spirits in the office, and the higher the spirits, the more significant work people produce.

So, let’s take a look at some of the tunes that you should be either playing in the office or handing out on a playlist for them to listen to when they like.

Firstly, think about the work that is most often produced within your office space, is it rapid paced, is it creative? This is important because writing requires a different part of the brain to say – creating artwork.

When writing (or similar tasks) you’re better to listen to something with little to no vocals and reasonably downtempo.

This allows you to make full use of the language part of your brain because you won’t be a) singing along or b) mentally giving words space to the lyrics. A few ideas?

  • “Intro” by The XX
  • “You & Me” DR.Unkenbeat (Jacques Gusto Remix)
  • “Sensify Me” Zimmer (Crayon Remix)

But when it comes to tedious tasks, like checking emails, checking paperwork or anything you are likely to not engage in fully, something upbeat and positive is what you need. Think a quicker beat, and a bit more bouncy.

 

  • “Gold” by Kiiara (Achtabahn Remix)
  • “Fast Car” Jonas Blue. Dakota
  • “Dakota” Stereophonics
  • “Bad Bad News” Leon Bridges

Your brain is let loose to work along with the beat of the music without investing time on distractions.

Make A Newsletter That Won’t Get Trashed & Unsubscribed

Email marketing is a type of marketing which we have been investing our time in for years. It is one of the most popular types of online marketing because it is accessible by everyone and it is simple to do.

If you want to nail your e-mail marketing and create a newsletter which people want to read, here are some crucial tips for you to follow.

Your Newsletter Needs To Actually Offer Information

If you are going to send out a newsletter which you want people to bother reading, you need to make sure that you are offering something more than just a cheesy tagline and a promotion.

Bring some quality to your work by adding some helpful information which relates to your brand.

For example, a fitness brand might offer an exclusive recipe or workout, a laundry detergent brand might offer stain removal advice: you need to think of a way to sell yourself without selling yourself short.

You Don’t Need To Include the “Sales talk” in your Newsletter


People like to engage with people. If you are looking for a way to better connect and engage with your audience, you need to think about calming down on the spammy sales talk.

If someone opens an email and immediately sees a ton of “sales talk”, they won’t be interested.

You need to grab their attention with a different type of content first and then lead into the sales jargon. For example, a giveaway or a promotional offer could be a great way in with your customers, just make sure that your tone of voice is conversational and that it feels personal to them.

Make it stand out

An email newsletter is a glorified advertisement for your business, and because of this, you need to make sure that it stands out from the crowd and grabs the attention of your target audience.

Think about looking at templates like these https://www.palomasoftware.com/postman/email-newsletter-templates/  for a more clear-cut and fun approach to your newsletter. Add fun colors, engaging photographs and make sure that you incorporate your branding into the design.

Send Your Newsletter Consistently

The key to any good marketing campaign is the ability to be consistent across all forms of communication.

If you are to start with an email newsletter you need to decide on a plan going forward of how often you will send it out. It could be weekly, fortnightly or monthly: just make sure that it is consistent.

Write a Good Subject Line To Catch People’s Attention

If you want anyone to stop scrolling through their inbox to open your email you need to make a great subject line which immediately pulls them in.

Creating a good subject line can be difficult as a brand because you need to get the balance of spammy and sales completely correct.

Here are some tips on how to write a good subject line:
http://uk.businessinsider.com/how-to-write-an-email-subject-line-2015-1

After following all of our tips, you should have no problem creating a great email newsletter which all of your customers are happy to read and respond to.

Thoughts On eCommerce

As a fledgling online business; you’re entering into a competitive and saturated market. However, it’s good news, as there’s plenty of room for new companies as people are shopping online more and more.
As long as you hit the ground running and have everything in place for a great start; there’s no reason your new e-commerce business won’t be a success story. Here’s some thoughts on venturing into the online retail space.

TLDR: The goal is to make an impact with your target audience and stand out above the rest.

You Need Some Good Content. Period.

 

When you’ve launched your new company online; you’ll need to ensure that everything is ready to amplify your business and taking time to get a basic grasp of how SEO strategy impacts your content.

One of the challenges of a fledgling company is being seen in all the right places, especially when it comes to Google and other search engines. There are just SO MANY THINGS TO DO.

Listen. It’s complicated so it’s a smart idea to check out your options. There are specialists who can help you. If you need someone who specializes in small business SEO they can analyze who you’re targeting and help you reach them with quality content.

If your website and social channels are on target; the right people will see your business pop up regularly, which will result in plenty of consumer traffic and transactions.

An Eye On Quality Across The Board

Keep the quality level of your content high. But don’t forget that your website should be “a pleasure to use”. This means taking time to set up easy navigation and clear call to actions.

Keep your visitors happy, and they’re likely to return to you again. Make sure each visitor is made aware of how they can contact you; e-commerce tends to be a faceless business, so it’s vital that your consumers feel welcome and cared for when they are shopping with you. It’s shocking just how many sites out there seem to hide their contact information from visitors.

Clear contact details and pop-up customer service options are a great way to build consumer trust and ensure that you gain a loyal group of brand ambassadors.

 

Create A Buzz

 

You’ll need to ensure that you’ve created a buzz among your ideal consumer audience; that way you’ll have a steady influx of traffic to your website from the get-go. Therefore you’ll need to invest your time and effort into the marketing around your new business for as long as possible before launch day. Make sure that you start with solidifying all of your social media handles, so that they represent the name of your company, and begin posted regular content.

 

Find out what your potential customers are reading and clicking through to online, and what the most popular things are on their daily social feeds. Take a look at some of the startups that have success stories with social media marketing and see how to set yourself apart from the ever-expanding crowd of new e-commerce businesses. Your audience will look forward to what you’re posting, so they’ll be there, ready to click through to your site when you tell them to.

A Guide to Cloud Security For Your Business

The cloud is an incredible tool for all businesses. It is a modern piece of tech that almost every entrepreneur and company owner is using to help aid their firm’s data storage.

It greatly reduces storage space required by a business as all paperwork can be digitally copied and added to the cloud. One of the main reasons why it has proven to be so popular is that it is said to be an incredibly safe piece of tech.

The cloud is exceptionally secure and difficult for hackers to get into. However, even though it is very secure, there is no reason why entrepreneurs can neglect their cybersecurity methods just because they have moved onto the cloud.

Do you think your cloud security needs some improvements? Here’s a quick guide how you can do that.

Get Some Expert Help On Cloud Security

If you ever have any questions about the cloud or need some advice regarding your security best practices, you might want to find a firm that offers managed cloud solutions as they will be able to give you all the answers that you need.

This could be exceptionally useful if you aren’t currently using the crowd but want to start. These kinds of IT firms can help you get set up on their servers which should be very secure.

Keep An Inventory Of Files

You need to have a complete inventory of all the sensitive files that you upload onto the cloud.

After all, how are you meant to know if one particular file goes missing if you forget that it’s on there in the first place?

So, make sure you have a record of everything that is added to the cloud and the date on which it is removed. That way, you won’t lose track of anything.

Clean Up Unnecessary Data

You should be quite choosy with the kind of data that goes onto the cloud. If there is anything on the cloud that shouldn’t be or doesn’t really need to be stored in such a way, it is only giving hackers something to try and steal from you.

So, clean up any data that is unnecessarily being stored on the cloud, and you should find that the risk of security breaches starts to decline.

Encrypt Before You Upload

Ideally, you should encrypt all of the files that go onto the cloud before you upload them.

This provides one extra layer of security. Some people believe that encryption is only a step that businesses and organizations who are handling extremely sensitive data should use, but that isn’t the case – encryption is suitable for everyone.

Always Read The Small Print

When you do sign up for a cloud service, it’s really important that you read the small print on any contract before you sign. You will then find out how they will help you should anything happen to your stored data.

Make sure you aren’t affected by a cyber attack – keep all of your cloud data as safe as possible so that it is never lost!

Business Safety Online: 4 Simple Best Practices

Whether your business is large or small, keeping it safe online should be high on the list of priorities. Keeping it safe from some of the latest online threats has become more and more complicated as technology evolves and improves. You hold confidential information online, as well as your business’ livelihood. So what are the most important things that you need to know to keep your business safe? Here are some top tips for keeping your business safe online.

Close Doors To Viruses and Malware

DAE remember Reboot? Yea. Like that.
DAE remember Reboot? Yea. Like that.

You wouldn’t leave the doors to your office or your company car unlocked overnight, right? But why do many businesses basically do just that, but for cyber criminals?

If your computer is not secure enough, then it only takes a few people in the know to hack your site and get the information that they need.

So to shield your business from malware and viruses, make sure you have a firewall set up. A lot of laptops and computers will come with something anyway these days.

But in many cases, this will not be enough to protect against all that you need it to. So getting additional cover is a good idea.

Outsource Help

Yes, exactly like Reboot.

Again, it doesn’t matter what the size of your business is. If you’re unsure and want some extra protection and peace of mind, then outsourcing your online fraud management processes could be a really good thing for your business.

Then while it is an ongoing concern, it allows you to get on with the growing and day to day running of the business. If you have an online store and are going to be handling people’s confidential information, then it can give you some reassurance that things will be dealt with.

With so many transaction going on each day online, there are bound to be some fraudsters, unfortunately. It sucks, but there are opportunities for unscrupulous people to act on unaware people. Like that letters you get saying your “domain is expiring!” that get people to send them money even when they’re not actually the domain registrar. (That just pisses me off!)

Create an Internet Policy

If you have employees and don’t have a specific policy in place, then you have nothing in place to help protect you and your business if things go wrong.

People can take advantage, and that could end up meaning things can spiral out of control. Require strong passwords that have to be changed every so often.

Have people lock their screen when not at their desks. Educate your team about emails, especially from unknown senders. What happens if the policy is not followed? All of this to think about but it will pay to think about it.

Use Social Media Wisely

Let’s face it; social media is here to stay. So you need to learn to be using it for your business wisely. Again, some kind of policy should be in place to make sure that the system is not abused. So you need to sit down and talk about it.

Don’t forget, if you have employees you have to set a good example!

Who will be sharing the information and how much will they have access to? Will you need non-disclosure agreements for people that will have access to vital business information?

Think about the tone of voice for social media and any blogs, as well as who you will allow as followers or ‘friends.’

Building Trust In The Digital Age Of Marketing

Business can be a very tricky thing to balance when you’re first getting started. You have to work incredibly hard on the projects you get, proving yourself as someone people can trust especially if you’re providing digital services where the client can’t directly see the results of your efforts like a roofer or carpenter.

Along with this, though, you also have to make sure that you’re not making idle promises. It can be very easy to quote an estimated time to someone and have other work cause delays, and this is just a single example. Let’s explore how trust can be built with your clients as a digital provider.

There are a lot of risks which come with making promises you can’t keep in business. Unfortunately, customers won’t be happy with the excuses you give them, instead expecting their goods, services, or other purchases to be ready the moment you suggested. Below, you can find some examples of the impact failing to meet this demand can have.

Word travels very fast about businesses, even when you’re still small and growing. The impact this can have on your sales is huge, and it’s something you have work hard on, pushing to improve your reputation all the time. Especially when there’s businesses like Yelp and Google who are eagerly collecting feedback about people’s experiences with businesses.

Making a promise you can’t keep will have a huge negative impact on the way customers feel about you. A PR agent can help you with this, but it’s also worth doing some research for yourself; this area is a very broad one.

In some cases, the promises you make could impact other jobs a very long way down the line. For example, an e-commerce company needs a website when they first launch, or they can’t sell their goods.

If the designer failed to meet this goal, they could lose the company money. Profesional risk indemnity insurance can solve this sort of issue for you, protecting your business from claims of liability. Along with this, though, you should also be working towards avoiding it altogether.

As the result of both of these issues, companies can easily find themselves without any customers.

Making people’s lives harder will be well-documented, and a lot of people will know if you make mistakes. Most bad customer situations can be solved with the right attitude and words. This gives you the chance to get yourself out of a mess, but you’ll have to take the right action, and it won’t be easy.

Once you have an idea of the problems your business could face if you make unrealistic promises, it’s time to put a plan in place to help you avoid them going into the future. Below, you can find some methods to help you with this. Of course, though, you will have to do most of this for yourself.

  • Manage Expectations
  • Set appropriate timelines
  • Use Your Time Wisely
  • Include Adjustments For Challenges

Don’t Set The Bar Too High For Yourself

Most people have no idea how long a job will take unless they have experience in the field. This gives you an excellent chance to bend and change your estimates to give yourself a little bit of extra time.

When taking on a big project, a month can easily disappear before anything is done. To avoid this, promising something late and delivering it early will only impress people, making them think you’ve done the work quicker than expected.

Keep Track of Your OWN Time Usage

Time management skills can also go a long way to improving the estimates you give people. As you get to know your habits better, you will slowly get better and better at giving accurate quotes. To enhance this, it’s a good idea to monitor the time it takes to do your work. Even when you’re not being paid hourly, you should always make sure that you’re recording your hours,

Remember about Murphy’s Law

Finally, it’s time to think about the outside forces which can impact the work you’re doing. In a lot of cases, you’ll also be waiting on people to get work done for you, and this has to be considered, too. Emergencies can occur at any time.

You won’t have the chance to prepare for them before a job and have to think about this when you’re making promises. Most people will be completely happy with delays, as long as there’s still time for the job to be done, and they know as soon as possible.

Hopefully, this post will inspire you to start working harder on the time you put into the estimates you give your customers and the promises you make. In business, a company is only as good as the work they produce.

So, if you are making mistakes with this all the time, it will almost certainly cause you some issues, and solving them could be much harder than avoiding them in the first place.

No One Loves Your Website, And Here’s Why

Your website will be the cornerstone of your online business success, so if you want to things to go well, you need to make sure that people love spending time on your website.

Alas, all too often companies – often inadvertently – do things that push their much-needed prospective customers away. Below, we take a look at the critical errors you’re making. Make the changes, and you’ll be able to bring those visitors back on board.

No One Loves Your Website
It’s a Laggy, Bloated Mess

You might be surprised just how impatient internet users are, but then again, you’re an internet user yourself, so you know. If you visit a site that’s slow to respond or just has too much going on, then how long do you spend on it? Most people have left within a matter of seconds. And when it comes to business, this means they’re going over to one of your rivals. Check your website speeds, and strip away the non-essentials; it’ll make all the difference.

They Don’t Trust You

You’re not a brick and mortar store. None of your customers will ever see your face, and that means trust must be established in other ways; it won’t just be given to you.

If your website is full of grammatical errors or doesn’t have top-notch security certificates, then it won’t matter how good your products or services are. People need to trust that the site their using takes their security seriously. There’s more cybercrime now than ever before, so, make sure your site is secure. It’ll benefit you and your customers.

They Don’t Know It’s There

There might be nobody who loves your website, but it’s not because the site is substandard; it’s because they can’t find it, and thus haven’t had a chance to fall in love.

You need Google and the other search engines to index your site and show it to the people who are searching for sites like yours. It’s not easy to get ranked, but you can get help. There are over 500 reviews of the HOTH, so bring them on board and establish a presence online. When people see your site, then they’ll love it!

All the Good Stuff is on Social Media

Many companies put too much emphasis on the social media accounts, forgetting that it’s their website that should be their main priority. If you’re saving all your good content for Facebook and Twitter, all you’re doing is making people enjoy social media sites even more. Save your best material for your website, and give people a reason to keep coming back.

It’s Annoying

Finally, let’s think about this: are you annoying your customers? Many website practices have people clamoring for the ‘x’ button, such as autoplay videos, annoying sounds, and invasive pop-ups.

You might think these features are cool, but your customers don’t. They’ll just go to a site that doesn’t have them, and never return!

If you’re guilty of the above, make the changes, and let the customer love flow in!

#notjustSEO Ep.1 – Paddleboarding In Nashville

I am more than just a geek that loves to build websites and SEO campaigns. A little while ago I realized that I really didn’t have any true hobbys. While I could TRY argue that any father of a 2 year old doesn’t have hobbies there was a lot of time that I wasn’t “fathering”. So…What do I like to do?

#notjustSEO – There’s a Lot To Do In Nashville!

I’ve decided to explore this city that I moved to when I was hired by Raven Tools as their in-house SEO. But really, my most adventurous time was due to my playing Ingress and once I changed to a Windows Phone(Misssstaaaake) I stopped exploring.

I want to change that.

Taunted by Paddleboards

Big Willies paddleboards
This van parks at a house 3 spaces down. Taunting me.

I’ve seen these paddleboards everyday when I walk my dog. I finally decided to check out Big Willies Action Sports and get out on the River!

Paddleboarding on the Cumberland? Yes! Relaxing & beautiful.
Paddleboarding on the Cumberland? Yes! Relaxing & beautiful.

They load up their ancient van where Broadway meets the river, so I parked across the pedestrian bridge over the Cumberland for free. As I was walking, a random guitarist appeared and someone was asked a big question. #randomawesome I love this city!

This guy had just popped the questions as i strolled across the pedestrian bridge over the Cumberland
This guy had just popped the questions as I strolled across the pedestrian bridge over the Cumberland

A Night At FooBar

I’ve lived in Nashville for 3 years, but really have never heard a single show. #sacriledge I know! So me and my lovely wife decided to see our friend play in his band The Benders at an East Nashville’s Foobar.

FooBar. Onstage: The Benders
FooBar. Onstage: The Benders

Soooo. Yea. All in all a pretty good day!

I am still an SEO (you can even hire me, wink wink link link) but I’m not JUST an SEO.