Stretch Your Content with Steven Shattuck

Repurposing with a purpose – Stretch Your Content I interviewed Steven Shattuck of https://bloomerang.co/ to talk about repurposing your content into different mediums. We talk about the value, process and tools to effectively increase the value of your content. Links referenced:  Steven’s Turkey Sandwich strategy  Jeremy’s Reclaimed from G+  Tools to make quote […]

Using Search Intent to Build Content

“Query intent can be classified, according to Google, as Action (“Do”), Information (“Know”) or Navigation (“Go”)” Well, it turns out that Google’s “quality raters” checklist got leaked, and while it wasn’t a bombshell of secret information, it does provide some useful insights (thanks for the 16 points of insight SEOMOZ!) Do you have information on […]

A Word About Words

The in-exactitude of a message is equal to the amount of time taken to write the message multiplied by the expediency of the medium of communication Words, Words, Words they’re everywhere and everything when it comes to your online marketing!  But, when you get down to the nitty gritty, the down and dirty, you may have realized […]

7 SEO Copywriting Mistakes You Might Be Making

No matter how well your website is ranking in the search engines and no matter how much traffic you’re getting, if your copywriting isn’t great, you won’t get sales. Those rankings will be meaningless. And that traffic will be for nothing. SEO copywriting is the glue that brings all your other online marketing efforts together. […]