A Lone Ranger: What Can You Do When You Know Nothing About Running A Business?

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While you may have the appropriate academic knowledge when you're starting a business, do you need to know about the industry you’re going into? While infinite knowledge of your brand or marketing techniques may serve you well, when we have an instinct that we need to follow, it can lead us up the garden path. Think about Richard Branson, when he started Virgin Atlantic, he knew nothing about running an airline. And we can use this as inspiration to go into any business we so desire, but let's not forget, Richard Branson had money to burn! But, as he has proved, it’s not impossible to become an influencer in an alien field. So, what are the best things we can do when it comes to running a business we know nothing about?

Surround Yourself With The Right People

We can't expect to know everything, especially when it comes to the technological confines of the industry. While you may not have infinite technical knowledge, on the way to go for the best cloud service, or data storage capabilities, there are always IT support agencies and data storage recruitment consultants that you can liaise with to have a professional perspective. In many ways, surrounding yourself with the right people is half the battle. If you know nothing about a specific industry, surround yourself with people who do!

Always Conduct Research

While you may benefit from having the right people around you in every aspect, you still need to keep your finger on the pulse. This is why researching is going to benefit you, not just because it gives you a detailed based knowledge, but it's a blueprint you can apply to any other industry you plan on going into further down the line. The best business people have a working pattern that can be applied to any industry or process. Researching is all well and good, but if you don't know how this research can be implemented in your specific business, or any other business, then you need to start thinking.

Do You Really Want To Go Into An Industry You Know Nothing About All By Yourself?

Some people might consider you foolish to go into an industry you know nothing about, and you may very well be in agreement with them! In which case, if you are looking at launching a business in an alien industry, do you want to look for a co-founder? The great thing about launching a business with someone else is that you are sharing the burden, but have someone to work with closely. You won't feel like you are going it alone, because you are literally not! When you are looking for an appropriate co-founder, it's always a good idea to have someone who has the brains and attitude to work that you don't have. Having the right partner in any respect is going to help you navigate tough times.

And don't forget, when you are launching a business in an alien industry it is your sheer grit and determination that will see you through the other end. There have been many people who have been there before you. So, in many ways, you are not going it alone!

Get People Talking About Your Brand Online

A brand that is already popular online has a significant SEO advantage.

Indeed, at the core of it, SEO measures the popularity score of a specific website. Just like everybody knows the popular kids at school even if they’ve never met them, everybody knows the popular brands online – even if they’re not pre-existing customers. Consequently, the more your brand is mentioned online, the easier it is to find. However, launching a vast brand reputation management campaign can be time-consuming and hugely expensive. Small businesses need to be creative to push their brand names online without breaking the bank – in other words, if you were thinking of launching a branding campaign on Google AdWords, you might want to reconsider your options.

Additionally, customers are becoming more savvy, especially digital users. They have discovered new ways of expressing their disapproval of brands that they judge too pushy. Memes poking fun at L’Oreal, McDonald's and even more recently Nike Just do it slogan have appeared online. While some can affect the reputation of a brand, it’s fair to say that they lack the leverage to damage global brands. But they are an indication that money investing in digital branding campaigns is wasted on discerning users. Consequently, it’s essential for small companies to understand how to make the most of their presence to push their brand online without affecting their reputation. Here are some ideas to get people talking about you.

Let your customers do the talking

 

Why? For outreach and link building

Thinking back to the popular kids parallel at the beginning, the more your brand is mentioned online, the more your target audience is likely to hear about it. Indeed, just as it would be the case in a schoolyard, each specific user belong to a variety of pocket communities, or friend groups to pursue the school’s parallel. It is likely that the relevant communities might come to talk about the popular kids, aka your brand, in the right context. To put it in marketing terms, getting people to talk about your brand increases your outreach strategy, letting you reach out to relevant users in a variety of audience segments.  

More importantly, when your brand is mentioned online, you are likely to receive a link. A blogger or another website refers to your brand and shares the URL of one of your pages, creating a backlink. Backlinks, in the world of SEO, are the equivalent of a popularity high five. They grow your reputation as a brand and help your site to improve its ranking in the search result pages.

The only thing you need to clarify is how to start the conversation about your brand in the most natural way.

 

Be impactful

People talk about things that are memorable because they stand out from the crowd. Back in the early 2000s, what got Apple to make a big wave onto the market was the white cable and earplugs that came with the iPod. Wearing these was a symbol of elegance and trend. But more than just the gimmick of the cable, Apple invested in the design of a sleek and stylish package solution that has extended to all its products. The white iPhone boxes are so iconic that everyone can spot them from a distance. The first secret to getting the conversation started is to produce a package design that gets you noticed – if you’re looking for a professional brand designers team with an exciting portfolio, check it out! In the retail industry, your packaging tells the story. Let is reach the market with a wave, just like Apple did.

 

Don’t give customers a reason to complain

Most online users have 2 reasons to mention brands online. Either because they feel they have been wronged and want to warn other customers, or because they are over the moon with the experience. Ensuring that your customers have the best experience possible is the first step you need to take to promote your brand online. Your branding strategy starts with your employees, as they represent your company when they engage with customers. Consequently, you can’t afford not to invest in their development and presentation. Choose your suppliers equally carefully, as their interactions with your customers will affect your brand image.

 

Support a cause

As a business, the products or services you sell don’t only propose a solution to your customers’ problems, but they also share your values. A company that is associated with inexpensive labor and poor life qualities for its workers can struggle to maintain a positive brand image. In opposition, a company such as Who Gives A Crap, an Australian company that decided that toilet paper could be used to improve sanitation in the developing world and keep the planet as green as possible. The results speak for themselves. Nowadays, the charity sells toilet rolls, kitchen rolls and tissues across the world and have already donated $1.2m Australian dollars to help tens of thousands of people. And ultimately, their voice has been heard because the business is growing and êople keep talking about it.

 

Offer information for free

Knowledge is valuable. There’s no denying that if you’ve been following the SEO news in the past few years, you’ve become aware of the importance of informative content that is designed to help customers. The better your content, the more likely you are to get people talking about it. But if you want to land with a BOOM in the middle of a crowded market, you need to offer hyper-relevant and updated information, such as through a free online tutorial. You could discuss a product that is pertinent to your audience such as troubleshooting the latest release of Windows 10 for small businesses or how to make the most of a popular app.

 

Partner with an influencer

Last, but not least, you might have to boost the conversation by partnering with a social media influencer. However, if you want to keep things manageable and almost natural, you need to pick micro-influencers who have less than 100K followers. Carefully assess relevancy before you can approach them for a project.

 

Your brand is precious. The more online users talk about it, the more popular it gets, and consequently the stronger your business becomes. From positioning yourself as an expert who shares knowledge for free to giving your customers high-quality experience, your role is to make users want to shout out about the brand!

 

The Perfect Marriage: UX And SEO

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Do you view SEO and UX as separate entities? If so, now is the time to stop. Using black hat techniques, for example, cloaking and utilizing white text, as well as stuffing a poorly designed website with keywords were once successful tactics for climbing search engine result pages. However, these days are most certainly a thing of the past.

When it comes to website ranking, user experience is now one of the most critical website elements. This is because it matters to Google, quite simply. Google algorithms have changed dramatically over the years. All of the time, Google is looking for ways to make their results more user-friendly and more user-focused. If your website does not offer a good experience, i.e. it is slow to load and the content is irrelevant, your ranking will suffer.

This is something that Google made clear when it introduced RankBrain as a search engine metric in 2015. This involves making the most of behavioral metrics to understand search queries and to measure the interaction between searchers and the results. The five main factors considered by RankBrain are as follows:

  • Domain Authority

  • Bounce Rate

  • Organic Click-Through Rate (CTR)

  • Pogo-sticking

  • Dwell Time

Therefore, while there is no denying that content, links, and keywords are important, your website’s performance is just as critical.

At the end of the day, search engine bots and users both want the same thing. There is a common goal, and this is shared between both SEO and UX. You can use this to benefit your website through wowing your potential customers and moving up the search engine result pages.

There are a number of different ways you can enhance the user experience your website providers and, therefore, boost your search engine exposure in the process. Let’s take a look at some examples…

The first thing you should consider is whether or not your website design is mobile-friendly. If it is not, this is a necessity. There is no excuse for not having a responsive design. Your website needs to be easy to view and use no matter the size of the design that is being utilized.

Another important element that influences both UX and SEO is page speed. Do you really want to be forced to wait for numerous seconds for a page to load? You don’t. After all, the Internet is all about convenience. The modern day web user does not have patience or time on their side. They want what they want, and they want it now! You need to be able to provide this.

Other ways you can boost UX and SEO include delivering value with your content both in terms of subject matter and content length, as well as adding image tags and headings.

Hopefully, you now have a better understanding regarding the marriage between user experience and search engine optimization. As you can see, both now go hand-in-hand, and so it is vital to stop viewing them as two different things entirely.

Cashing In On Your Blog

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Blogs are hugely popular. Especially now that it’s so easy to start one. New websites start up every day and blogs come in all different shapes, sizes and niches. People blog about their families, their lifestyles, the foods that they enjoy. They blog about crafts, ideas, inventions, illnesses and a mixture of everything. If you’ve got a blog, you’ve got a little bit of the internet that’s yours. Where you can share your thoughts, feelings, emotions and dreams. You can write whatever you want.

When it comes to size, some blogs are tiny, and others are massive. Some have a few views a day, and others have hundreds of thousands. Some bloggers consider themselves to be professionals. Their blog is their career. It’s their only source of income, and they spend hours every day working on them. For others, it’s a hobby. They might make the odd bit of pocket money, but that’s a bonus. Their blogs are just their way to vent their thoughts and feelings. They are happy to meet new people, learn new skills and build a following.

Wherever your blog falls, you can make money from it. If you’ve got a smaller following, you might be surprised to hear that you can still use it to make cash. In fact, in some ways, a small engaged following can be more important than thousands of viewers that you have very little interaction with.

Get You Branding Right

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If you want to make money from your blog, one of the first things that you should do is create a brand. You’ve probably already got a logo and some colors that you use more than others, but branding is about more than this. It’s your way to show the world who you are and what you do. Your logo should be clear and concise. Make sure it says who you are and gives people some idea of what your blog is about. If it doesn’t, but you don’t want to change it, add a simple tagline to do the talking.

When it comes to colors, try to limit your scheme to 3 or 4 that work well together and are easy on the eye. Then, start using them, along with your logo wherever you can. Use them on your social media profiles, but also use the colors in things like your Instagram photos. Try to keep things coherent.

Build Your Audience

The size of your audience doesn’t matter as much as you might think, but it can help. Just remember that engagement is as meaningful as numbers. Use social media to grow a following. But, make sure you actually use it. Don’t just follow people, share your blog posts and expect them to follow you back and visit your site. They won’t. You’ll annoy them, and they’ll unfollow. Use social media to get to know people, to engage with your audience and to build relationships.

You should also think about how your audience affects the money that you can make. When it comes to advertising, you need a big audience to do well. But, with things like affiliate marketing, it’s more important that your readers trust your opinions and advice. Ten readers that value what you’ve got to say are more likely to invest in a product or service that you recommend than 10000 viewers that barely skim your work and spend very little time on your site.

Start an Email List

It’s amazing how many bloggers completely ignore email. They fail to get people to sign up to their email newsletters and fail to realize the importance of growing an email list. So, they don’t bother. It’s just another job on their to-do list, but with so much else going on, it often gets pushed to the bottom of the pile. After all, you’ve got your blog itself, and your social media feeds to communicate with your audience, why do you need an email list?

Well, there are a few reasons. Firstly, it’s something that you own. If Facebook were to suddenly close down, or start charging users, you could lose all of those followers. When people subscribe and give you their email, it’s yours. This is a list of followers that you own.

Then, it’s a way to keep people coming back. Social media moves so fast. If you share a post on Twitter, it might only get seen by 10% of your followers. And only 5% of those might click on your link. That’s not what they use Twitter for. When you send someone an email, you already know that they want it, or they wouldn’t have subscribed, and it stays in their inbox. It doesn’t go unnoticed if it’s not opened straight away.

It’s also a fantastic way to sell. You can easily add adverts and affiliate links to your email newsletters, giving you a chance to market to an audience that already trust and value your opinion.

Explore Income Streams

The best way to make money as a blogger is using a variety of income streams. A blogging income can be unreliable and sporadic. One week, you could get a high paid job working with a well-known brand. The next week, you might not have any job offers at all. So, making sure you are earning from different streams means that you can earn more consistently. Look into The most effective tools for Google Ads automation to make adding advertising and monitoring the results of your campaigns easy. Then, think about affiliate marketing, private advertising, hosting sponsored content and working with brands. Explore as many different ideas as you can to make the most money. But, try to remain true to who you are and your own morals.

Put Yourself Out There

Many bloggers, especially newer ones, wait for offers of work to come to them. They wait for emails from brands and companies to come to them. But, most brands are waiting for bloggers to make the first move. If there’s a brand that you admire or a company that you know work with bloggers, why not send them an email? Pitch an idea of how you could work together that would appeal to them. What’s the worst that can happen?

Get Organized

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If you want to earn money with your blog, you need to get organized. Start thinking of it as a business and treat it like one. Set yourself some goals, write them down, write a business plan and start managing your time effectively.

How To Use Drones In Marketing

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There is no denying that drone technology has had a huge impact. From the military to photography businesses, drones aren’t only being used for fun, they are being used for the greater good and to turn a profit as well. In fact, drone technology is something that all businesses can benefit from, and this is because they can be used in marketing. With that being said, continue reading to find out how drones can be used in marketing to benefit your business.

Unlimited creativity potential – There is only one place to begin, and this is with the unlimited marketing potential drones have with regards to creativity. A drone doesn’t just have to be a camera, a billboard, or a character, it can be a component of art. You can see a great example of this when 500 drones were utilised by Intel to power part of the Super Bowl LI halftime performance, which was delivered by Lady Gaga. The drones were programmed to arrange themselves and sync up so that they could present numerous patterns in accordance with the music. Of course, the Intel trademark was displayed across the night sky, which meant it captured everyone’s attention in attendance, as well as everyone who was watching the major event from the comfort of their own home. This is just one creative way in which drones have been used to make a monumental statement.

Drones as a platform – Drones can be used as an ideal advertising platform because they can travel virtually anywhere. Check this for more information on how drones work if you are unsure. Traditionally, marketing consists of Internet ads, billboards, TV commercials, and print ads. Nevertheless, drones supply new opportunities for marketers and businesses to make the most of. Plus, drones take a business’ message to people aggressively and directly, which makes them a lot more effective.

Drones as a tool – The third and final way drones can be used for marketing is as a tool. This is probably the most obvious manner that drones can be utilized. However, it is also one of the most effective. The drone’s camera can record from various perspectives that would otherwise cost a lot of money, effort, and time. In the past, helicopters and cranes were needed to record from aerial viewpoints. You don’t need us to tell you how expensive this would have been. Today, a drone can do all of this instead.

As you can see, there are a number of different ways in which you can use drone technology to benefit your business. Advancements in drone technology are offering so many benefits, from improving the way they can be used, how easy they are to use, and lowering production costs. Plus, with their unlimited creativity potential and the other advantages that have been presented, they offer an excellent way for businesses to achieve more on the marketing front.

Building A Better Brand Image (It’s Not All About Marketing Campaign)

First impressions count for everything in business. As such, it is imperative that you go the extra mile to ensure your brand hits the mark time and time again. Designing great logos and using SEO and paid social media to spread the word will provide the best foundations. For true success, though, you’ll need to focus on the external issues too.   

 

Make the right decisions in the following key areas to wow your audience from the start and keep them smiling for years to come.

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Build The Right Team

 

Your employees are a reflection of the business and are likely to conduct most of the interactions enjoyed with customers. Therefore, investing in them needs to be one of the top items on your agenda. Otherwise, they could destroy the image and atmosphere you’re trying to create.

 

Aside from recruiting candidates with the right skills and traits, you can look to utilize uniforms and name badges. Anything that puts the customers at ease should be seen to be a step in the right direction.

 

Investing in the staff development is another crucial step. This could mean using team building exercises to grow a sense of unity. Or it may manifest in having sales scripts or a set philosophy to create consistency. Either way, you will see positive returns.

 

Embrace A Winning Network

 

In addition to your internal staff, it’s imperative that your business is supported by the best third-party teams too. From finding the best suppliers to using the right couriers, the decisions here will impact the quality of goods and customer service. Quite simply, you cannot afford to let the shortcomings of those outside firms become an obstacle.   

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Build Trust Through Existing Clients

 

Smart marketing strategies will build a sense of interest in the brand, and can go a long way to bringing prospective clients to your store or site. However, they are unlikely to complete a purchase until they feel that the business can be trusted.

 

Modern consumers are smarter than ever before. They know that you are going to promote the positives of the brand, and are unlikely to be won over by this alone. Testimonials and positive reviews can change that completely. Ask happy clients for them at every opportunity.

 

Most customers will be happy to do this, especially if you give them an incentive such as a 5% discount on their next purchase. Meanwhile, affiliate schemes that reward them for bringing new clients to your business will work wonders too.

 

Promote Clarity Wherever Possible

 

As well as hearing positive things from other clients, consumers want to know that they are in safe hands. Providing clear contact details on your site, and being responsive to emails, social media, and phone enquiries will make a big impact. Furthermore, a fair returns policy instantly tells them where they stand. This clarity will remove a potential obstacle to establish a greater sense of confidence before they’ve even made a purchase.   

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Make The Purchasing Process Easier

 

The quality of your products should be paramount at all times. Nonetheless, there will be other companies that provide at least a similar level of quality and value for money. Therefore, the process of actually buying the goods can often make all the difference in the war for clients.

 

Accepting more payment types makes life easier for customers. This is why low rate payment processing systems should be on the agenda for offline and online selling platforms. On a separate note, accepting monthly repayment plans can be another hugely beneficial decision to make.

 

Other ideas may include free delivery or offering clients the chance to reserve goods before collecting them from the store. These are the types of issues that clients will research before making a decision, and can boost the image of your brand greatly.

 

Consider Selling On External Platforms

 

Online businesses may find that some clients won’t want to buy your items regardless of how trustworthy the venture seems. However, they may be willing to purchase goods from an Amazon or eBay store. This makes the third-party platforms particularly useful when you’re eager to gain those initial sales. Once clients can see that your brand delivers on its promises, they may switch directly to your site.   

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Be Responsible

 

Modern consumers have higher expectations than ever before. They may even base their decisions partly on issues that aren’t even directly linked to your goods. Unfortunately, if you continue to ignore them, the first impressions may suffer.

 

Conducting yourself in a responsible way can manifest in several ways. These range from public supports of charities and local causes to going green in the office. Again, if it builds a better brand image and gives clients a reason to trust your brand, you should take advantage.

 

When supported by the other points mentioned above, you’ll be destined to see far greater results. In turn, that can only send your profits in the right direction.

4 Ways Your Small Business Is Losing Customers Due To a Terrible Website

No matter what kind of small business you have, its website is likely the top way people find out about it. Because the internet already has a strong presence around the world and it’s rapidly growing, individuals are accustomed to simply navigating to a search engine, typing in desired keywords, and waiting a few seconds for results. That said, if your website isn’t well made or doesn’t serve its purpose, it may push customers away instead of making them want to learn more.

Visitors May Think It’s Too Hard to Find What They Need

The reason many people find out about businesses online instead of through other methods is they crave convenience. Rather than calling a customer service number and potentially waiting several minutes or more to speak to a representative and inquire whether or not a product is in stock, today’s internet users can simply type in the names of the items they want and confirm almost instantly that they’re available for purchase.

However, if it takes longer than that for users to check availability or the keywords they’re using don’t pull up the correct products, they’ll become frustrated and may leave your website for good.

Failing to Cater to Customers With Mobile Devices

If you don’t at least have plans to make your website a mobile-friendly destination in the very near future, you’re missing out. According to recent statistics, more people access the internet on smartphones and tablets than computers.

When users discover your entire site doesn’t load on their devices or that portions of it are not set up for mobile users, they might get the impression your content is behind the times. Having that kind of incompatible website is especially bad for your reputation if you’re involved in a technology business because the outdated website doesn’t fit with your image.

Users Only Find Old Information

Maybe having current website content is not a priority and it’s been months since you last put a new product, blog post, or section online. Ideally, you need to exert significantly more effort than that, because extremely old content sends the message to users that perhaps you don’t often deal with online customers.

Some may even think your company went out of business and decide to take their patronage to another site. Get on a regular schedule of website updates to ensure people see the most relevant content possible.

People Become Fed Up By Poor Overall Functionality

Broken links, clunky drop-down menus, and slow-loading images are just some of the many problems that may make people steer clear of your website and not return to it.

That’s why it’s smart to work with a business that offers reasonably priced small business website design services instead of trying to take care of the web development side of things on your own despite not having adequate experience in the field.

Check out this perfect example of excellent marketing gone to waste due to a terrible website. #1 on Reddit, 35k+ upvotes and thousands of people looking at this Aquadam…but check out this website!

It’s TERRIBLE!

Look at the way it’s being ripped to shreds as people rightfully bash it’s terrible design and lack of function! Imaging how many people WON’T be truly considering ordering from them because they may feel that a site that terrible will have terrible delivery or product. What a waste!

Don’t be that business.

Now that you’ve learned about these four things that could be negatively impacting the popularity of your small business website, it’ll be easier to take prompt action. Doing that is crucial since the undesirable factors above won’t resolve themselves.

The Fundamentals Of Optimizing Websites For Mobile

These days, every man and his dog understands that mobile optimization and responsiveness are critical to the success of every single website out there.

This is largely because the majority of web users now only browse websites on the smaller screens of their mobile and tablet devices.

So, web designers need to ensure that all the websites they create can fit into these smaller screens and that their designed isn’t skewed and hindered by the smaller dimensions.

But is making sure your websites work on mobile screens enough? It might have been just a year or two ago, but now it is essential that business owners start to look beyond mobile optimization when they design a new site. In doing so, they can inadvertently make their site even more optimized and responsive for mobile. Here are some useful tips that can help you go beyond mobile optimization to improve your company’s site.

Pare Down The Overall Design

First of all, you need to think about the overall design of the website. Ok, so you’ve managed to make it small enough to view on mobile devices, but how does that then look as a whole?

If it is too busy, it could instantly put web users off, and they might navigate away from your site.

So, you should try and pare down the design and keep it as simple as possible. There isn’t much space on mobile screens, and overfilling them with pointless design features won’t sit too well with web users!

Focus On The Font

Once you have sorted out the graphic design of the website, you should then focus on the fonts that you use. Ideally, these need to be unfussy and very easy to read.

It also needs to be large enough for everyone to read on a mobile screen, even those web users who might have sight problems. If you find that people need to zoom in to read your content, you need to change the fonts.

Ensure Quick Loading Times

 

Sometimes, making a mobile responsive website can ever so slightly slow down the loading time. Improving slow site load speed is an issue that needs to be ironed out as slow loading times can significantly reduce your site’s overall SEO ranking.

Generally speaking, your site shouldn’t load any slower than three seconds. Not only will slow loading times negatively affect your SEO, but it will cause impatient web users to look for other, much faster, websites.

Improve Navigation

We’ve all been in this situation before – landing on a website and not being able to find the information that we came for. That’s all because the site’s navigation is terrible.

So, you should take a look at your site on a mobile screen and make sure that all the menus are accessible and that they can be viewed properly on the small screen.

Hopefully, implementing all the fixes and carrying out all the checks mentioned above will help you go above and beyond your site’s mobile optimization. All in all, it will certainly improve it for the better!

Better UX: How to Properly Implement Breadcrumbs to Your Website

In an ideal world, creating a good looking, functional website would be more than enough to improve the splash that your business is making in the business world.

Unfortunately, no matter how hard you try, some of your visitors simply ‘won’t get’ your design, which will cause them to leave it for something else, rather than try and figure it out. Needless to say, the best way around this would be to try and leave the digital breadcrumbs for them to follow. Still, creating a truly intuitive and self-explanatory user interface is no short of an art.

Intuitive Navigation and Breadcrumbs are Not The Same Thing

First thing first, in the introduction, we used the term intuitive navigation as a sort of a synonymous term for breadcrumb navigation, however, this isn’t necessarily the case.

Intuitive navigation is usually the one that drives you forward, still, it doesn’t necessarily allow you a simple return path to where you were before. On the other hand, this particular service might be exactly what your customers need, due to the fact that they might want to buy products from several categories.

When Do You Need a Breadcrumb Navigation?

Imagine a scenario where you visit an e-store and see several item categories that you like. For instance, you enter a sports gear retailer’s website and look for boxing equipment.

Here, you have separate categories for gloves, mouth guards and punching bags. Under the bag category, you have small, medium and heavy bag sub-categories. So, what happens once you’ve bought the bag you need and now you want to get to the glove section? Do you just click the home button and go back to the beginning?

Well, even though this is a common practice, it is definitely not the best one. This is why you need breadcrumb navigation.

More than one step back

Seeing as how you need items from all of these categories, you need to give people an easy way to return to some of the previous pages. However, they need to be able to leap more than one step back if they need to.

Therefore, it might be a good idea to arrange previous pages in a horizontal line, preferably with an arrow system from left to right. In this way, your audience will have an easy job retracing their activity on your website.

Of course, some of the more internet-savvy users might handle this issue by opening multiple tabs instead of following the thread, however, this is not a risk that pays off for you to take. Some of the older internet users aren’t that keen on the idea of multitasking and, although, opening tabs isn’t rocket science, a lot of people still aren’t practicing it. Therefore, the above-described system might work as a perfect alternative or, better yet, a perfect backup plan.

Thinking about mobile users

In the era of mobile devices, it is vital to ensure that your navigation is as mobile-friendly as possible. The greatest challenge in pulling this off lies in the fact that mobile screens have much less available space, which means that you’ll have to be extra crafty in order to squeeze all of these handles in their place.

According to every successful web designer, for this, you need a fully customized website.

Discovery is a powerful motivator

Another major advantage that you gain from implementing the breadcrumb system is the fact that it gives a much more user-centric website interaction. Namely, by guiding your audience every step of the way, you are stripping them of the standard create-your-own-adventure experience, that will allow them a much greater immersion into their interaction with your brand. On the other hand, by giving them the full freedom to explore your website, endorsed with the idea that they can go back at any time, you will give them a much more organic way to see what you are all about.

Bringing It All Together

At the end of the day, it is more than clear that having a great breadcrumb navigation system does much more than help your visitors go through your website or your e-store. The main thing it does is gives them an easier way to see more of your website.

In a situation where they notice several threads they would like to explore, they get a chance to do so without having to worry about whether they will be able to find the simplest or the most efficient way to hop categories.

Furthermore, it creates an overwhelmingly positive UX, which increases the odds that your first-time visitors will come back. Needless to say, this is great for your customer retention efforts since it creates a much easier transition from one stage of buying cycle to another.

Overall, learning how to properly implement breadcrumbs to your website is a skill that is definitely worth mastering.

What You Can Learn From Blogs That Don’t Suck

Can you make a sandwich with just bread? Not really. You need to add some substance to that carb-fest! Likewise you need to have a strategy for developing some truly unique content in your blog.

Because there is no getting away from the fact that content is one of the most popular digital marketing methods in the world. Because of this, there are millions of new blogs being launched each year – in 2016 2.7 million blog posts were published each day with the website hosting a whopping 966 million websites and blogs.

YIKES! That’s a whole lot of content to compete with!

But Wait! You Can Do It Too!

There is no getting away from the fact that content is still vital for a range of industries, which is why there are so many prosperous and profitable blogs out there. As well as so many freelancers who are able to make a good income working remotely creating content for their sites and for other bloggers too.

Now, the question is, what are the actually prosperous blogs doing that at makes them so much more effective than others who are failing? Why are some blogs ranked highly in Google and have such large social media followings? What is it that makes a blog stand out and prosper while others fail?

 

The quality of the content

 

The fact is, you can’t have a ‘good’ blog without high-quality content. The blogs that make headlines and everyone knows the name of, are the sites that share the most interesting, innovative, and well-written content possible.

For a blog to be an industry leader, the content needs to stand out for all of the right reasons. It needs to show that the site is insightful and informative and that the blogger behind it has a good grip on the niche of the site. Then there’s also SEO to worry about – a blog can’t be successful if SEO isn’t being effectively used to market it, can it? Which is why a knowledge of SEO and how to implement it in your content is so crucial to your success.

 

How it’s marketed AKA You Need Links.

 

One reason why a lot of blogs do incredibly well compared to others is simply due to how they are marketed. The fact is that when it comes to blogging success, marketing is vital. That is why blogs that are run by bloggers who have undertaken a marketing diploma, course or one of the MBA programs in marketing, tend to be more successful. It doesn’t matter how amazing a blog is, if no one knows it exists, it won’t be successful – it’s as simple as that.

All the best blogs are marketed using all of the newest and most innovative digital marketing methods, hence their success.

You are going NO WHERE without links. Feeling stuck because your blog is not in a popular niche? Here’s some ideas on how to build links for boring industries.

Collaborations with brands

 

The fact is that blogs that collaborate on posts with brands tend to be more successful. The reason for this is simple: when a blog works with a brand, the blog gets highlighted as being successful because it’s teamed up with a brand. This is especially true for blogs that are owned by bloggers who aim high and collaborate with well-known brands. The more well known a brand is, the more exposure a blog will get for collaborating with them, so it’s worth aiming high.

 

There you have it, a guide to the backstory of all of the most profitable and prosperous blogs, now go forth and multiply!