Read This Before You Create A Company App

It seems like every company has its very own app that customers can use these days. If your business doesn’t yet have one, what are you waiting for? There is now no excuse that creating and developing an app will be difficult and expensive, as that really isn’t the case anymore. Thanks to all the great resources and software out there, it can be incredibly easy for anyone to create a simple app from scratch. And the cost will also be a lot lower than what you might think!

Pixabay

So, are you ready to start putting your ideas for an app into practice? Here are some great tips that can help you bring it into reality!

Put A Plan In Place

Firstly, before you get started on any kind of design and development, you need to write up  a plan. This should be a detailed timeline outlining the various jobs and other tasks that need to be carried out in the run-up to the launch of your app. Not only that, though, but it’s a good idea to add a budget for your app to this plan. That will help you keep a better check on your money while you are working on everything. This plan can be written in much the same way as your business plan was. Only this one will be a lot smaller and will focus entirely on your app!

Pixabay

Consider Which Features You Will Need

It’s also necessary to think about which features you want the app to have before you get started. Generally speaking, most developers will need a finalized list of features before they start working on the app. They might not be able to accommodate any changed to this once they have got started. There are a few main features that you might need, such as in-app contact so your customers can easily reach you. If you want your customers to be able to buy from your company using the app, then you will have to also add an in-app ecommerce platform as well as plenty of security and encryption features.

Pixabay

Get Some Developers Onboard

Even though there are plenty of great resources out there that can help you teach yourself to code, you still probably won’t be able to amass the skills and knowledge required to develop a professional app. So, it’s best to find some developers who can help you with the more technical tasks that need carrying out. If you don’t have any in-house developers within your company, I’m sure you will be able to find a reputable developer firm to outsource your app to.

Understand Your Audience

It is crucial that you understand the audience that will be using this app. That can then help you understand which features you should add to it and also how you can market it better. The chances are that your app audience will be exactly the same as your current customers, so you should already have a good background knowledge on them. Don’t worry, though; if you don’t fully understand your audience, some market research can certainly help you. You just need to find out the audience’s wants and needs and what motivates them to buy from you. Using all of this information, you will be able to create an app that they will certainly want to use. If you don’t have time to research this kind of thing, you can always outsource it to a market research company. They’ll be able to take this job off your hands for a very reasonable price.

Pixabay

Always Use The Latest Tech

When it comes to creating the app and developing, there will be a lot of technology available to help you. It is super important that you invest in the best and most up-to-date technology. Apps and the tech used to create them can go out of date very quickly, and there is no way any of your audience will want to use an outdated app. It could be very clunky and hard for them to use. Thankfully, if you invest in good tech to help you develop and create it, then it should be as up to date as can be, and that will be a big turn on for some users.

Test, Test, And Test Again!

Once your app is starting to take shape, it will be time to start testing it. There are programs that you can test apps in and these should flag up most bugs and other issues, but it is also crucial that you test the app on real users. These real people will be able to test the app’s usability and can then tell you how easy it is to use. Not only that, though, but they will be able to give you feedback on the navigation and the in-app features. It’s a good idea to have a few different rounds of tests as you add more features and develop the app further. This can help you iron out any problems as you go. It’s also worth asking your testers for general feedback and opinions about their app as these could all be useful as you develop the app further.

Pixabay

Get Ready To Face Problems

Developing an app isn’t always an easy road to travel down. There can be lots of lumps and bumps along the way! Because of these various problems that you are likely to face, it is worth being generous with the timeline that you give yourself for this new project. That way, they can’t hold you up too much. Some of these issues that you will face are also very common, so it’s a good idea to try and second guess the problems that you will face so that you can come up with some potential solutions before they hit your app.

All of the tips above can help you make a brilliant app that will no doubt benefit your company as a whole. Now you just need to get to work!

Making Better Use Of The Internet In Your Marketing Strategy

Picture Source

Marketing your business online might increase your odds of reeling in customers, but that doesn’t necessarily mean it’s an easier form of marketing to master. In fact, the competition between businesses on the internet is so fierce that it can feel almost impossible to differentiate yourself from the crowd. However, with the right understanding of modern marketing methods, you can start to capture the attention of your target audience. Here are some ways to start making better use of the internet in your marketing strategy.

Target your content at specific markets.

If your business is trying to grow then it’s understandable that you’d want to widen your reach and chase potential customers in a much larger marketplace. However, it’s never wise to spread yourself too thinly when advertising your business. A targeted approach is a much better way to gradually increase your client base with loyal long-term customers. The goal is to find customers who’ll stick around rather than gaining lots of individual sales from one-time customers who don’t return for repeat purchases.

You can get better results from your advertising campaign by targeting your content at specific markets. Localizing your SEO approach, for example, is a very smart move. If you usually fail to reel in visitors with your keyword choice then it might be the result of casting the net too wide, as was just discussed. But if you make sure that your keywords are relevant to potential customers in your local area then you’ll stand a better chance of beating local competitors and growing a client base of local people.

Do your research.

Online research can also help your business to thrive if you do it effectively. For instance, you could use social media to connect with customers and find out what they want to change in the industry. Maybe you’ll even find problems that your rivals aren’t solving; that’s a chance to stand out from the crowd. You also need to make sure that your online content meets the needs of potential customers. When at GrowthSupermarket, you’ll be able to find PPC tools that could help you to keep your campaign updated and relevant to the current needs of the market. Pay-Per-Click advertising is a very effective online advertising method, but that’s only the case if you’re offering adverts and links that attract clicks. Sometimes, better tools can improve your likelihood of success. With the right research and data, you can make sure that you’re using relevant keywords to attract customers in your PPC adverts, your website, and your social media pages.

Keep content concise.

The internet is instantaneous. As a result, consumers have short attention spans (we’re all guilty of this). If you want your online marketing campaign to have an impact then you need to be clear and concise with your content. You need to get your point across quickly and effectively if you want to stand a chance of getting the attention of potential customers. For example, if you’re running an advert that links to your online store then you need to make sure the text is short and captivating. Calls to action need to be catchy and concise. “FREE trial for first 7 days” or “2 for 1 on all initial purchases” are good examples of adverts that’ll catch people’s attention quickly. You need to make sure your advertising approach fits the platform you’re using. On the internet, everything needs to be concise.

Wait, What! I Shouldn’t Do This Digital Business Thing Alone?

https://unsplash.com/photos/vZJdYl5JVXY

When you first start to think about having your own business, it can be so exciting. You can just take a laptop, an idea, and go with it. Because when you’re running a business, you can do it alone. You don’t need a team or startup money or anything else. You can just take an idea and a ton of hard work and you can make it work out for you. It really is that simple. But, there is one thing that you may want to be aware of, and that’s not to do it alone. You could, but you shouldn’t want to – and here’s why. Here are five key reasons for why you should look to work with, hire, or contact others to work on it for you.

Bring In New Ideas

The first reason is that it’s going to give you fresh ideas. Just think about it. If you’re working on things alone, you only have your ideas. It’s just you. One person – one set of ideas. And while your ideas might be great, they are just your ideas alone. When you bring in other people, you get their ideas too. And this is the most exciting part of it. Because you’re going to be able to grow things and make them even better when you get additional great ideas.

Network, Connect, Grow

And then, another really cool thing about not doing this all alone, is that you get to network. And when you’re networking it really helps you to grow as a person. You’ll connect with others that push you and help you to learn new things. And that, in turn, then goes on to help your business. So go ahead and put yourself out there to meet others that can help you to better yourself and your business.

https://unsplash.com/photos/PT0IuLU6d8w

Get Valuable Support

It’s also a huge plus for you to be able to get some help. Because maybe you’re struggling or you just not an expert on a set thing. Then getting some help on that matter will be so beneficial to your business. Get a security team or an IT consultant, like eSudo, to help you. Get the valuable support you know you need to grow your business.

Work With Key Experts

And it’s super amazing for you to be able to work with key experts that will help you to grow the business. You will be able to take on their advice and benefit from their incredible work too. And we all know that’s great for business.

Be More Efficient

And finally, one of the best and most interesting parts of outsourcing your work and connecting with other businesses and experts, is that it makes you more efficient. Outsourcing really does increase your productivity! Because when you are trying to do it all, you are stretching yourself thin. So not only are you going to get that expert work done and support in set areas, but then you are also free to put your time and attention into the things that you can do the best.

Digital Marketing In the Real World: A Primer

If digital marketing is east, and the real world is west, it may seem at first glance that never the twain shall meet. However, in the assumption, you would be quite wrong. In fact, a synergy of the two can be a hugely effective way of capturing your customers' attention and spreading the word about your brand. Read on for more information.

QR codes

One way that you can marry digital and real work marketing is to use QR codes in your campaigns and promotions. A QR or quick response code is a barcode that is expressed in two dimensions that can be scanned by a reader and direct a user directly to a webpage. Specialized readers are not necessary as this can be done via a process of mobile tagging where a smartphone camera can be used to read the code.

Picture link

Of course, this an excellent way of encouraging customer engagement, and the real strength of it is that it can be personalized for each client quickly, efficiently, and cheaply. What this means is that you can not only get them to visit a specific page but also add content and a welcome that is specifically targeted to them. Something that can be a very effective marketing technique and that you can go to www.smartinsights.com to read more about.

Digital displays and signage

Next, when it comes to digital marketing we tend to think of it as a way of getting users to visit our sites. However, it can also be embedded effectively in a real word environment too.

One way of doing this is by using digital signage and displays in brick and mortar shops and businesses. This being a method that can be far more dynamic than traditional print media signage.

To that end, many businesses invest in digital screen displays for their stores. Although, a much more reasonable yet still effective method for adding this is to visit a site like www.projecticodis.com and invest in an LED projector. This can then be hooked up to a tablet or laptop, and project images and video of your choice on nothing but a plain white wall.

Touchscreens

Last, of all, a true synthesis of the digital and physical world is the adoption of touchscreen technology in commercial businesses. Of course, this is where customers are presented with screen displays that they can physically interact with to choose a product or leave feedback about the level of service they have received.

The important thing here is that while this is a way of displaying and collecting information digitally, it also involves real-world physical interactions, as well. Something that can help to increase customer engagement levels.

Such tech is also seen as both novel, and instinctive too. Also, both positive aspects that can help commercial businesses encourage customer interaction with the intention of streamlining their processes, providing better services, and collect data that would have previously been difficult to source.   

This, of course, makes, touchscreen tech one of the most crucial tools in bridging the digital-real; world divide when it comes to marketing.

Using Your Industry Knowledge To Get Ahead

Before we get into business we sometimes think that what happens behind closed doors is a little mysterious. For example, when we go into a restaurant, we wonder about how much it would have cost to turn a building into a complex area where the look and feel of it becomes unique to the business. We consider how the marketing campaigns were probably made by experts who have concrete knowledge of how to get customers through the door. All of these things are in our minds because we feel intimidated by the question of ‘could you do it better?’. We like to think that if we were thrown into the challenge we could do it better and be more successful. However, self-doubt creeps in and that’s why we feel intimidated by the mere thought of having the existence of a food business on our shoulders. On the other hand, if you have been in the industry for a little while, you’ll know that because of how things are you can use them to your advantage to make profits no matter the time of the year.

<iframe width="560" height="315" src="https://www.youtube.com/embed/Z5EUwYy1QUs" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Target habits

Those who have opened up a restaurant, coffee shop or bar will know there are certain quirks of doing business with different groups. In London there’s is an insatiable appetite for avocado. It's used in juices, lots of breakfast dishes and salads. If you pay close attention it's mainly eaten in large numbers by the younger generation. Do a little industry research and you’ll find the millennials that dine at food and beverage establishments will on average spend more money than their older counterparts. They will also tend to pay more for creativity and value presentation very highly for that social media snap. Therefore, create something new with a favored ingredient such as the avocado and see what price you can put this dish up on the menu for. Make it look pretty and you can make it a staple in your business.

<iframe width="560" height="315" src="https://www.youtube.com/embed/UXjTMB0GneY" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

In season and popularity

Being in the food and beverage industry allows you to absorb what foods are popular on the mass market and what are not. It gives you clarity of thought to know that even though some foods may be in season, they fluctuate in price and can be passed over for something that is not. Taking this knowledge in popularity among taste buds, you can trade these commodities via CMC Markets. CFD trading is when you take up a position that predicts the falling or rising of a financial asset such as a commodity. This includes food so you could take up a position that believes corn will fall in price due to customers not wanting to buy a dish or food with corn in it. Flavors of the month change and so when this does happen to come true, you will make a profit based off the difference in the margin field i.e. the percentage of which the price dropped.

 

Using knowledge from your own industry shouldn’t just be for adjusting your business plan. You can use it to make money that can then be used to grow your business. Target the habits of groups, give them what they want and have shown to desire.

 

A Lone Ranger: What Can You Do When You Know Nothing About Running A Business?

question mark questions and answers faq answer thinking qa confused question icon quiz asking questions business back view isolated briefcase full people side businessman length body suit suitcase model boss case forward guy hold look man manager person smart stepping success tie walking green standing product human behavior silhouette font logo computer wallpaper graphics illustration gentleman brand

Picture

While you may have the appropriate academic knowledge when you're starting a business, do you need to know about the industry you’re going into? While infinite knowledge of your brand or marketing techniques may serve you well, when we have an instinct that we need to follow, it can lead us up the garden path. Think about Richard Branson, when he started Virgin Atlantic, he knew nothing about running an airline. And we can use this as inspiration to go into any business we so desire, but let's not forget, Richard Branson had money to burn! But, as he has proved, it’s not impossible to become an influencer in an alien field. So, what are the best things we can do when it comes to running a business we know nothing about?

Surround Yourself With The Right People

We can't expect to know everything, especially when it comes to the technological confines of the industry. While you may not have infinite technical knowledge, on the way to go for the best cloud service, or data storage capabilities, there are always IT support agencies and data storage recruitment consultants that you can liaise with to have a professional perspective. In many ways, surrounding yourself with the right people is half the battle. If you know nothing about a specific industry, surround yourself with people who do!

Always Conduct Research

While you may benefit from having the right people around you in every aspect, you still need to keep your finger on the pulse. This is why researching is going to benefit you, not just because it gives you a detailed based knowledge, but it's a blueprint you can apply to any other industry you plan on going into further down the line. The best business people have a working pattern that can be applied to any industry or process. Researching is all well and good, but if you don't know how this research can be implemented in your specific business, or any other business, then you need to start thinking.

Do You Really Want To Go Into An Industry You Know Nothing About All By Yourself?

Some people might consider you foolish to go into an industry you know nothing about, and you may very well be in agreement with them! In which case, if you are looking at launching a business in an alien industry, do you want to look for a co-founder? The great thing about launching a business with someone else is that you are sharing the burden, but have someone to work with closely. You won't feel like you are going it alone, because you are literally not! When you are looking for an appropriate co-founder, it's always a good idea to have someone who has the brains and attitude to work that you don't have. Having the right partner in any respect is going to help you navigate tough times.

And don't forget, when you are launching a business in an alien industry it is your sheer grit and determination that will see you through the other end. There have been many people who have been there before you. So, in many ways, you are not going it alone!

Get People Talking About Your Brand Online

A brand that is already popular online has a significant SEO advantage.

Indeed, at the core of it, SEO measures the popularity score of a specific website. Just like everybody knows the popular kids at school even if they’ve never met them, everybody knows the popular brands online – even if they’re not pre-existing customers. Consequently, the more your brand is mentioned online, the easier it is to find. However, launching a vast brand reputation management campaign can be time-consuming and hugely expensive. Small businesses need to be creative to push their brand names online without breaking the bank – in other words, if you were thinking of launching a branding campaign on Google AdWords, you might want to reconsider your options.

Additionally, customers are becoming more savvy, especially digital users. They have discovered new ways of expressing their disapproval of brands that they judge too pushy. Memes poking fun at L’Oreal, McDonald's and even more recently Nike Just do it slogan have appeared online. While some can affect the reputation of a brand, it’s fair to say that they lack the leverage to damage global brands. But they are an indication that money investing in digital branding campaigns is wasted on discerning users. Consequently, it’s essential for small companies to understand how to make the most of their presence to push their brand online without affecting their reputation. Here are some ideas to get people talking about you.

Let your customers do the talking

 

Why? For outreach and link building

Thinking back to the popular kids parallel at the beginning, the more your brand is mentioned online, the more your target audience is likely to hear about it. Indeed, just as it would be the case in a schoolyard, each specific user belong to a variety of pocket communities, or friend groups to pursue the school’s parallel. It is likely that the relevant communities might come to talk about the popular kids, aka your brand, in the right context. To put it in marketing terms, getting people to talk about your brand increases your outreach strategy, letting you reach out to relevant users in a variety of audience segments.  

More importantly, when your brand is mentioned online, you are likely to receive a link. A blogger or another website refers to your brand and shares the URL of one of your pages, creating a backlink. Backlinks, in the world of SEO, are the equivalent of a popularity high five. They grow your reputation as a brand and help your site to improve its ranking in the search result pages.

The only thing you need to clarify is how to start the conversation about your brand in the most natural way.

 

Be impactful

People talk about things that are memorable because they stand out from the crowd. Back in the early 2000s, what got Apple to make a big wave onto the market was the white cable and earplugs that came with the iPod. Wearing these was a symbol of elegance and trend. But more than just the gimmick of the cable, Apple invested in the design of a sleek and stylish package solution that has extended to all its products. The white iPhone boxes are so iconic that everyone can spot them from a distance. The first secret to getting the conversation started is to produce a package design that gets you noticed – if you’re looking for a professional brand designers team with an exciting portfolio, check it out! In the retail industry, your packaging tells the story. Let is reach the market with a wave, just like Apple did.

 

Don’t give customers a reason to complain

Most online users have 2 reasons to mention brands online. Either because they feel they have been wronged and want to warn other customers, or because they are over the moon with the experience. Ensuring that your customers have the best experience possible is the first step you need to take to promote your brand online. Your branding strategy starts with your employees, as they represent your company when they engage with customers. Consequently, you can’t afford not to invest in their development and presentation. Choose your suppliers equally carefully, as their interactions with your customers will affect your brand image.

 

Support a cause

As a business, the products or services you sell don’t only propose a solution to your customers’ problems, but they also share your values. A company that is associated with inexpensive labor and poor life qualities for its workers can struggle to maintain a positive brand image. In opposition, a company such as Who Gives A Crap, an Australian company that decided that toilet paper could be used to improve sanitation in the developing world and keep the planet as green as possible. The results speak for themselves. Nowadays, the charity sells toilet rolls, kitchen rolls and tissues across the world and have already donated $1.2m Australian dollars to help tens of thousands of people. And ultimately, their voice has been heard because the business is growing and êople keep talking about it.

 

Offer information for free

Knowledge is valuable. There’s no denying that if you’ve been following the SEO news in the past few years, you’ve become aware of the importance of informative content that is designed to help customers. The better your content, the more likely you are to get people talking about it. But if you want to land with a BOOM in the middle of a crowded market, you need to offer hyper-relevant and updated information, such as through a free online tutorial. You could discuss a product that is pertinent to your audience such as troubleshooting the latest release of Windows 10 for small businesses or how to make the most of a popular app.

 

Partner with an influencer

Last, but not least, you might have to boost the conversation by partnering with a social media influencer. However, if you want to keep things manageable and almost natural, you need to pick micro-influencers who have less than 100K followers. Carefully assess relevancy before you can approach them for a project.

 

Your brand is precious. The more online users talk about it, the more popular it gets, and consequently the stronger your business becomes. From positioning yourself as an expert who shares knowledge for free to giving your customers high-quality experience, your role is to make users want to shout out about the brand!

 

The Perfect Marriage: UX And SEO

https://images.pexels.com/photos/374631/pexels-photo-374631.jpeg?auto=compress&cs=tinysrgb&h=350

Do you view SEO and UX as separate entities? If so, now is the time to stop. Using black hat techniques, for example, cloaking and utilizing white text, as well as stuffing a poorly designed website with keywords were once successful tactics for climbing search engine result pages. However, these days are most certainly a thing of the past.

When it comes to website ranking, user experience is now one of the most critical website elements. This is because it matters to Google, quite simply. Google algorithms have changed dramatically over the years. All of the time, Google is looking for ways to make their results more user-friendly and more user-focused. If your website does not offer a good experience, i.e. it is slow to load and the content is irrelevant, your ranking will suffer.

This is something that Google made clear when it introduced RankBrain as a search engine metric in 2015. This involves making the most of behavioral metrics to understand search queries and to measure the interaction between searchers and the results. The five main factors considered by RankBrain are as follows:

  • Domain Authority

  • Bounce Rate

  • Organic Click-Through Rate (CTR)

  • Pogo-sticking

  • Dwell Time

Therefore, while there is no denying that content, links, and keywords are important, your website’s performance is just as critical.

At the end of the day, search engine bots and users both want the same thing. There is a common goal, and this is shared between both SEO and UX. You can use this to benefit your website through wowing your potential customers and moving up the search engine result pages.

There are a number of different ways you can enhance the user experience your website providers and, therefore, boost your search engine exposure in the process. Let’s take a look at some examples…

The first thing you should consider is whether or not your website design is mobile-friendly. If it is not, this is a necessity. There is no excuse for not having a responsive design. Your website needs to be easy to view and use no matter the size of the design that is being utilized.

Another important element that influences both UX and SEO is page speed. Do you really want to be forced to wait for numerous seconds for a page to load? You don’t. After all, the Internet is all about convenience. The modern day web user does not have patience or time on their side. They want what they want, and they want it now! You need to be able to provide this.

Other ways you can boost UX and SEO include delivering value with your content both in terms of subject matter and content length, as well as adding image tags and headings.

Hopefully, you now have a better understanding regarding the marriage between user experience and search engine optimization. As you can see, both now go hand-in-hand, and so it is vital to stop viewing them as two different things entirely.

Cashing In On Your Blog

Source

Blogs are hugely popular. Especially now that it’s so easy to start one. New websites start up every day and blogs come in all different shapes, sizes and niches. People blog about their families, their lifestyles, the foods that they enjoy. They blog about crafts, ideas, inventions, illnesses and a mixture of everything. If you’ve got a blog, you’ve got a little bit of the internet that’s yours. Where you can share your thoughts, feelings, emotions and dreams. You can write whatever you want.

When it comes to size, some blogs are tiny, and others are massive. Some have a few views a day, and others have hundreds of thousands. Some bloggers consider themselves to be professionals. Their blog is their career. It’s their only source of income, and they spend hours every day working on them. For others, it’s a hobby. They might make the odd bit of pocket money, but that’s a bonus. Their blogs are just their way to vent their thoughts and feelings. They are happy to meet new people, learn new skills and build a following.

Wherever your blog falls, you can make money from it. If you’ve got a smaller following, you might be surprised to hear that you can still use it to make cash. In fact, in some ways, a small engaged following can be more important than thousands of viewers that you have very little interaction with.

Get You Branding Right

Source

If you want to make money from your blog, one of the first things that you should do is create a brand. You’ve probably already got a logo and some colors that you use more than others, but branding is about more than this. It’s your way to show the world who you are and what you do. Your logo should be clear and concise. Make sure it says who you are and gives people some idea of what your blog is about. If it doesn’t, but you don’t want to change it, add a simple tagline to do the talking.

When it comes to colors, try to limit your scheme to 3 or 4 that work well together and are easy on the eye. Then, start using them, along with your logo wherever you can. Use them on your social media profiles, but also use the colors in things like your Instagram photos. Try to keep things coherent.

Build Your Audience

The size of your audience doesn’t matter as much as you might think, but it can help. Just remember that engagement is as meaningful as numbers. Use social media to grow a following. But, make sure you actually use it. Don’t just follow people, share your blog posts and expect them to follow you back and visit your site. They won’t. You’ll annoy them, and they’ll unfollow. Use social media to get to know people, to engage with your audience and to build relationships.

You should also think about how your audience affects the money that you can make. When it comes to advertising, you need a big audience to do well. But, with things like affiliate marketing, it’s more important that your readers trust your opinions and advice. Ten readers that value what you’ve got to say are more likely to invest in a product or service that you recommend than 10000 viewers that barely skim your work and spend very little time on your site.

Start an Email List

It’s amazing how many bloggers completely ignore email. They fail to get people to sign up to their email newsletters and fail to realize the importance of growing an email list. So, they don’t bother. It’s just another job on their to-do list, but with so much else going on, it often gets pushed to the bottom of the pile. After all, you’ve got your blog itself, and your social media feeds to communicate with your audience, why do you need an email list?

Well, there are a few reasons. Firstly, it’s something that you own. If Facebook were to suddenly close down, or start charging users, you could lose all of those followers. When people subscribe and give you their email, it’s yours. This is a list of followers that you own.

Then, it’s a way to keep people coming back. Social media moves so fast. If you share a post on Twitter, it might only get seen by 10% of your followers. And only 5% of those might click on your link. That’s not what they use Twitter for. When you send someone an email, you already know that they want it, or they wouldn’t have subscribed, and it stays in their inbox. It doesn’t go unnoticed if it’s not opened straight away.

It’s also a fantastic way to sell. You can easily add adverts and affiliate links to your email newsletters, giving you a chance to market to an audience that already trust and value your opinion.

Explore Income Streams

The best way to make money as a blogger is using a variety of income streams. A blogging income can be unreliable and sporadic. One week, you could get a high paid job working with a well-known brand. The next week, you might not have any job offers at all. So, making sure you are earning from different streams means that you can earn more consistently. Look into The most effective tools for Google Ads automation to make adding advertising and monitoring the results of your campaigns easy. Then, think about affiliate marketing, private advertising, hosting sponsored content and working with brands. Explore as many different ideas as you can to make the most money. But, try to remain true to who you are and your own morals.

Put Yourself Out There

Many bloggers, especially newer ones, wait for offers of work to come to them. They wait for emails from brands and companies to come to them. But, most brands are waiting for bloggers to make the first move. If there’s a brand that you admire or a company that you know work with bloggers, why not send them an email? Pitch an idea of how you could work together that would appeal to them. What’s the worst that can happen?

Get Organized

Source

If you want to earn money with your blog, you need to get organized. Start thinking of it as a business and treat it like one. Set yourself some goals, write them down, write a business plan and start managing your time effectively.

How To Use Drones In Marketing

https://images.pexels.com/photos/739410/pexels-photo-739410.jpeg?auto=compress&cs=tinysrgb&h=350

There is no denying that drone technology has had a huge impact. From the military to photography businesses, drones aren’t only being used for fun, they are being used for the greater good and to turn a profit as well. In fact, drone technology is something that all businesses can benefit from, and this is because they can be used in marketing. With that being said, continue reading to find out how drones can be used in marketing to benefit your business.

Unlimited creativity potential – There is only one place to begin, and this is with the unlimited marketing potential drones have with regards to creativity. A drone doesn’t just have to be a camera, a billboard, or a character, it can be a component of art. You can see a great example of this when 500 drones were utilised by Intel to power part of the Super Bowl LI halftime performance, which was delivered by Lady Gaga. The drones were programmed to arrange themselves and sync up so that they could present numerous patterns in accordance with the music. Of course, the Intel trademark was displayed across the night sky, which meant it captured everyone’s attention in attendance, as well as everyone who was watching the major event from the comfort of their own home. This is just one creative way in which drones have been used to make a monumental statement.

Drones as a platform – Drones can be used as an ideal advertising platform because they can travel virtually anywhere. Check this for more information on how drones work if you are unsure. Traditionally, marketing consists of Internet ads, billboards, TV commercials, and print ads. Nevertheless, drones supply new opportunities for marketers and businesses to make the most of. Plus, drones take a business’ message to people aggressively and directly, which makes them a lot more effective.

Drones as a tool – The third and final way drones can be used for marketing is as a tool. This is probably the most obvious manner that drones can be utilized. However, it is also one of the most effective. The drone’s camera can record from various perspectives that would otherwise cost a lot of money, effort, and time. In the past, helicopters and cranes were needed to record from aerial viewpoints. You don’t need us to tell you how expensive this would have been. Today, a drone can do all of this instead.

As you can see, there are a number of different ways in which you can use drone technology to benefit your business. Advancements in drone technology are offering so many benefits, from improving the way they can be used, how easy they are to use, and lowering production costs. Plus, with their unlimited creativity potential and the other advantages that have been presented, they offer an excellent way for businesses to achieve more on the marketing front.