Read This Before You Create A Company App

It seems like every company has its very own app that customers can use these days. If your business doesn’t yet have one, what are you waiting for? There is now no excuse that creating and developing an app will be difficult and expensive, as that really isn’t the case anymore. Thanks to all the […]

Making Better Use Of The Internet In Your Marketing Strategy

Picture Source Marketing your business online might increase your odds of reeling in customers, but that doesn’t necessarily mean it’s an easier form of marketing to master. In fact, the competition between businesses on the internet is so fierce that it can feel almost impossible to differentiate yourself from the crowd. However, with the right […]

The Smartphone That Aims To Combat E-Waste

Fairphone 2 is a smartphone that has been designed to combat the electronic waste issue. It is a sequel to the first ‘ethical smartphone.’ Discover more below. https://pixabay.com/en/iphone-template-mockup-mock-up-500291/ The original Fairphone had relative success. This phone was launched in 2013 by the Amsterdam-based social enterprise. What made it different from other smartphones on the market? […]

Wait, What! I Shouldn’t Do This Digital Business Thing Alone?

https://unsplash.com/photos/vZJdYl5JVXY When you first start to think about having your own business, it can be so exciting. You can just take a laptop, an idea, and go with it. Because when you’re running a business, you can do it alone. You don’t need a team or startup money or anything else. You can just take […]

Digital Marketing In the Real World: A Primer

If digital marketing is east, and the real world is west, it may seem at first glance that never the twain shall meet. However, in the assumption, you would be quite wrong. In fact, a synergy of the two can be a hugely effective way of capturing your customers' attention and spreading the word about […]

Using Your Industry Knowledge To Get Ahead

Before we get into business we sometimes think that what happens behind closed doors is a little mysterious. For example, when we go into a restaurant, we wonder about how much it would have cost to turn a building into a complex area where the look and feel of it becomes unique to the business. […]

A Lone Ranger: What Can You Do When You Know Nothing About Running A Business?

Picture While you may have the appropriate academic knowledge when you're starting a business, do you need to know about the industry you’re going into? While infinite knowledge of your brand or marketing techniques may serve you well, when we have an instinct that we need to follow, it can lead us up the garden […]

Get People Talking About Your Brand Online

A brand that is already popular online has a significant SEO advantage. Indeed, at the core of it, SEO measures the popularity score of a specific website. Just like everybody knows the popular kids at school even if they’ve never met them, everybody knows the popular brands online – even if they’re not pre-existing customers. […]

The Perfect Marriage: UX And SEO

https://images.pexels.com/photos/374631/pexels-photo-374631.jpeg?auto=compress&cs=tinysrgb&h=350 Do you view SEO and UX as separate entities? If so, now is the time to stop. Using black hat techniques, for example, cloaking and utilizing white text, as well as stuffing a poorly designed website with keywords were once successful tactics for climbing search engine result pages. However, these days are most certainly […]

Cashing In On Your Blog

Source Blogs are hugely popular. Especially now that it’s so easy to start one. New websites start up every day and blogs come in all different shapes, sizes and niches. People blog about their families, their lifestyles, the foods that they enjoy. They blog about crafts, ideas, inventions, illnesses and a mixture of everything. If […]