Web Prep: The Work Before The Website

With all of the modern tools, services, and other resources you have at your disposal, it’s never been easier to get started on building your own website. Options like WordPress and Bootstrap give you the chance to focus on content, rather than having to worry about code, and this makes it possible for those with little experience to make something beautiful.

Of course, though, while it is easier than in the past, this work is still far from a breeze. To help you out with your next web-based project, ensuring that it goes nice and smoothly, this post will be exploring some of the preparation which has to be done before you get started.

Some services make website management easy and accessible for all.

The Technical

This all begins with some research, as it’s important to have an idea of the technical side of the website before anything else. One of the most crucial parts of this is the system which you use to build your website from.

WordPress is by far the most popular, and it makes it nice and easy to get help with your project, making it great for beginners. There are loads of options like this available around the web. To make sure that you’re choosing the best for your website, it will be worth doing plenty of research.

From here, you will be ready to start looking at the hosting you’ll be using for your website. This can often be based on the platform you’re using, with loads of companies offering affordable packages for systems like WordPress.

Most sites won’t need much bandwidth or storage space when they first launch. Instead, it will be worth looking for a company which can help you to upgrade in the future, as this will save money, while also avoiding having to migrate your work at a later date. Most hosting companies will be happy to offer advice at this stage.

With your platform and hosting ironed out, you will be ready to start thinking about your website’s security. With new laws passing in the EU recently, keeping your site on lock down has never been more important, and there are loads of tools to help you with this. As your first line of defense, you should always have an SSL certificate to protect your brand. Along with this, your host will go a long way to protect your site, and you can install your own anti-malware applications on the server to keep it safe.

Security on your page is a top priority, especially with the new regulations.

The Design

Making a beautiful website takes a lot more than simply choosing a theme and getting started. In fact, to get the most out of your site, it will be worth starting with some paper designs. With a quick look at the themes and templates you have available, you should be able to get an idea of what can be done.

From here, coming up with a range of different ideas on paper will give you the chance to see your website come to life before doing any proper work. Of course, as a big part of this, you should get some feedback from other people.

Ensuring that your website is consistent will take a little bit of planning. Fonts, colors, and shapes should all be chosen before the build starts, giving you a selection of presets to choose from. This is known as a house style. With this under your belt, you will be able to create a website, email templates, and all of your other content surrounding a set theme, avoiding the unprofessional appearance of an unplanned site. There are loads of sites around the web which can help with this, with options like DaFonts being perfect when you’re trying to find the perfect text for your website.

The look and feel of your website need to be planned.

The SEO/Marketing

Domain names are very important to modern websites. With so many competitors around the internet, you have to have a domain which not only stands out, but is also easy to remember after seeing it once. This can be hard to achieve, making it worth looking for some advice.

By collecting a handful of domains and posting them on a couple of forums, you should be able to get some great feedback from others who are working with branding. You always have to consider what people will be most likely to search for when looking for your business.

With a domain sorted out, you will be ready to get started on your SEO, and this is another job which could take some support. A lot of this work will be based on the content on your site, and you will have to choose natural keywords to include throughout your pages. This is something which you can start to plan before the build.

Along with this, working on some SEO link building outreach could also be very helpful, enabling you to place links on other people’s sites. Google loves to see websites promoting each other, and this is a great way to improve your early rankings.

As the internet grows, fields like marketing are starting to become more and more complex. Some companies rely on others to share their content, utilizing influencers to push ads to customers all over the world.

Along with this, PPC and more traditional forms of marketing are also being used, with a lot of businesses choosing to cover as much ground as possible. It will be worth coming up with a handful of campaigns before you start building the website. While most of this work will happen on other platforms, it will all be work which supports the end product.

It can be far too easy to jump into a job like this, assuming that the tools you’re using will do everything for you. The world is a long way from a fully-serviced website builder, leaving you to pick up the pieces. This will get easier and easier the more you do it, making future projects simple.

Hopefully, this post will inspire you to start working hard on your website preparation and will point you in the right direction to get started.

 

The Ultimate Freelancer Wishlist

Freelance workers are becoming more and more popular with small business owners.

There are now lots of entrepreneurs who are turning to freelancers and contract workers rather than full-time employers.

One of the main reasons business owners are making this switch is because it is a lot more affordable for them. They don’t need to provide freelancers with perks such as sick pay and holiday pay, for instance. Plus, they aren’t obliged to contribute to their pension payments.

But that doesn’t mean that you can get away without giving your freelancers anything at all. They will need some things to keep them motivated and able to carry out their work to as high a standard as possible. Here are a few things that are on most freelancers’ wishlists.

A Contract

Just because you don’t employ your freelancers full-time doesn’t mean that you can get away without having a contract between you. Well, technically, you could work without a contract in place, but that wouldn’t be a very sensible idea!

A contract sets out the scope of work as well as other small details, such as timescale of the project and the compensation. It helps both parties know what is expected from them. Once you start bringing freelancers onto your books, it’s a good idea to find some smart document solutions to help aid their work. These should be sent out alongside any contracts that need signing.

A Fair Wage

There are lots of companies out there who don’t believe that they should pay their freelancers their full worth.

This is largely because of an old-fashioned attitude that freelancers aren’t worth as much as full-time employees. This is slowly changing, though, and now more companies are offering contractors a fair wage for their services. So, make sure that you do too. After all, you pay for the quality of work you will get in return, so if you want the best freelancer for the job, you will need to pay a high price for their services.

Independence

There are some entrepreneurs out there who always worry when they have remote freelancers working for them. They might send them daily emails asking for updates on how they are getting on.

This is micromanaging, though, and you shouldn’t follow in these entrepreneurs’ footsteps! It can actually put a lot of freelancers off working with you, and they might end up dropping out of the project early as a result. You need to give your freelancers independence so that they can get on with their work without being disturbed.

Flexibility

Freelancers become self-employed so that they can set their own schedule and work at hours that suit them. So you shouldn’t treat them as if they are in the office with you. Make sure you let them have some flexibility with their work. That means no tight deadlines and the ability to work over evenings and weekends if they wish.

Once you offer all of these things to freelancers, you should find that your working relationship with them vastly improves. So, make sure future job adverts include these points!