Avoiding Blog Traffic Obsessions

Do you have a web traffic obsession? If you own a website, the answer is probably yes. It’s a common issue nowadays, everyone is so obsessed with gaining as much traffic as possible – it takes over their lives.

The problem is, it’s a justifiable obsession in some ways. After all, being obsessed with web traffic means you’re trying to get more people to view your site. What’s wrong with that? There’s nothing strictly wrong with wanting more web traffic, the problem is that some people take things too far. When you only focus on getting as much traffic as possible, you tend to forget about other elements that could help your website improve.

Speaking of which, here are the dangers of having a web traffic obsession:

You’re Not Thinking About Conversion Rates

P&R Money Please Cinemagraph
“Money please!”

For me, conversion rates are a more important obsession than traffic on its own. A conversion rate looks at how many people visit your site and go on to interact with it in a meaningful way.

How many people visit your website and then register their email address to sign up for a newsletter? How many visit your site and buy a product from your store? If you only care about traffic, you could have lots of people visiting your site but a tiny percentage doing something meaningful. This makes your website ineffective, and you need to focus on designing landing pages to help boost conversion rates and get more out of your site.

You Don’t Focus On Targeted Traffic

Another big issue I have with the web traffic obsession is that people don’t care about the traffic they get. All they want is to see the numbers go up, even if they mean nothing at all.

Talk to any SEO agency which gets results, and they’ll say the secret to success is targeted web traffic. You want people visiting your site that actually care about the contents. This is how you get them to stay on your site for as long as possible.

Otherwise, you end up with impressive traffic figures, but an outrageous bounce rate. Don’t be obsessed with gaining as much traffic as possible, be obsessed with gaining targeted traffic.

You Waste Money On Needless Things

Finally, we have the issue of money and your traffic obsession. When you’re obsessed with traffic, you’ll do anything to see an improvement. As such, you could spend money on things and ideas that just aren’t needed. The main thing that comes to mind is buying backlinks. A lot of people try and buy backlinks to improve their SEO and see an increase in traffic.

Needless to say, this isn’t the right way to generate backlinks, and it could damage your site. But, it’s just a waste of money, you don’t have to do this. There are plenty of other things people spend money on to try and boost their traffic figures when there are other – more affordable – options out there.

To sum up, I’m not saying you shouldn’t care about web traffic. All I’m saying is it’s dangerous to have an obsession with your numbers. Instead, think about conversion rates, think about targeted traffic. Don’t just focus on gaining as much traffic as possible, it won’t make your website any better.  

Use Twitter For Link Building Outreach

In order to grow and leverage your visibility on social media, like Twitter, you need to get the attention of other active companies who are marketing to your same client base but are not competitors. Here’s how that looks.

Actionable Steps To Link Building Via Twitter

  • Identify Twitter Influencers and follow them
  • Interact with them for a week
    (Like, @, RTs)
  • DM ask of what THEY want promoted
  • Build a relationship (Talk like a human)
  • Ask for a link after 1 week

Find a company, follow them and take a week and on each day like, @ message and retweet their content. If they follow you back, strike up a conversation via DM.

After you’ve found a couple ways to promote their company, then send a message about what you’re working on promoting and politely ask for a share. With the relationship in place, you’ll get an amazing response.

If they didn’t respond, they don’t have an active person managing social, so they won’t me of use so don’t feel bad about moving on to the next!

Quick Insights For Quick Wins In Local SEO

If you have had a digital marketing strategy in place for a while, then you will know one thing for sure; digital marketing and SEO changes all the time. Even more so now that you can be specific with your SEO and get some local SEO for your business too.

Being able to optimize your on and off-site SEO for local regions can make a massive difference when clients and customers are looking specifically for local businesses.

Small local businesses are seeing increased competition and if you’re not on top of your local SEO game, then it can put you behind. Especially if your competitors are already doing it.

So here are some tactics to improve your local SEO game. When local people are looking for your services, you want to make sure that you come up as an option.

Titles and Meta Tags Still Matter

Titles of online content and meta description tags are still relevant, even when it comes to local SEO. They are part of the HTML that will show to search engines what your web page or content is about.

Your title and other descriptions will be the things that come up in search results. It can look almost like a small advertisement when you do it, with tags being around fifty words that fits into the space. So think carefully about the words that you are choosing.

 

Get Into The Local SEO Ecosystem

Around four out of five people that are looking to buy online, will use search engines for a local search. Gone are the days of people scouring the phone book; it is all about online.

But for many small businesses, they haven’t even claimed that vital online space to say ‘look at me, this is my business and I’m in your area.’ So make sure that your business gets listed online in directories like Yelp. It will help you to get more noticed, for sure. Heck, you can get these done at Brightlocal for $2 per citation

Get Your Social Media Up To Scratch

Having your social media profiles up to date and looking good can be another important aspect of sorting your local SEO. Potential customers are likely to look at your channels, to see your content, as well as any potential reviews. So making sure that it states where you are in the world is very important.

If you’re not too sure what to be doing when it comes to social media and SEO, then you could always outsource to a company like 180 Fusion who might be able to sort it all for you. You don’t want to miss a chance to get plenty of potential customers.

Claim Google My Business

If a customer was to do a Google search for your business specifically, then it can save a lot of time and effort if you have claimed the Google My Business (GMB) page. 

It’s free to do and it will come up with your business address, contact details, website, reviews, and things like opening hours. So again, another good opportunity not to be missed. Especially since it’s the doorway to getting your “branded” SERP to be all that it can be. 

Engage with local organisations and communities

If you can be seen to be active within the local community, it can help with growing branding, sales and assist consumer advocacy. There are lots of ways to do this, and the best way will depend on your type of business.

Sponsorship of local events or donations to local charities, schools and public organisations can give you an opportunity to earn some links to your website as well as local news coverage.

There are plenty of content-based ways of engaging with local communities too. Look for ‘content gaps’ in local search where you feel you can offer something worth while. A ‘content gap’ might be that there’s no website that features a local events calendar, or there’s no content about the best coffee shops in your area.

This idea should ideally be related to your business services, but even if it’s not directly related there are worthwhile SEO benefits that can come from publishing content for the general local audience.

You want your business to be top-of-mind when someone in your local area thinks about your type of products, and by furthering your brand by reaching into areas of the community you wouldn’t otherwise be found in, you’ll be the first company they think of.

Going on the outreach offensive to get links & grow online

When aiming to grow your business, you don’t have to always do so physically. In the world of online businesses, what really counts is the power of your outreach. Marketing and advertising are the tools that will get the name and image of your business out there and in front of new customers.

Resources For SEO Outreach

Essentially you have to also treat your online expansion just like as if it were in the real world. Having a plan, and funding the plan are the two most important steps before you can even begin to implement your changes.

You’ve got to realize who your target audience is what other possible routes could you take to bring home increase in clicks that convert to sales. There are always some things that will take precedence over any others that you first have to deal with.

Know your line of attack

Ask yourself why are you choosing to go on an advertisement campaign in the first place. It might be because you simply want to increase the scale of your consumer base, or you’re in fact trying to push a new project which entails a new product and or service.

Highlight what is so different about your business as compared to your closest rivals. Featuring in the advertisement should be some key points that are short, sharp and clearly define your business for what it is.

The key is to find a narrative and stick to it. Making your advertisement campaign memorable means, you cannot change it whenever you like. By having a narrative that is self-assured and essentially a ‘timeless’ message about your business is something that must be created before the implementation process can begin.

Marketing expenditures

Whether you’re marketing through email newsletters or using bandwidth of a professional advertising agency, you will need to fund your operations. Most clients will run your advertisements on their websites per time it is shown and others will simply charge you for the slot and bandwidth itself.

Your campaigns will need to be funded in a stable manner as you simply don’t know how long it will take for your advertisements to catch on and resonate with the audience.

Such websites can tell you more about the benefits of a business loan in contrast to a personal loan. Business loans are more stable and will generally have a higher interest rate in exchange for a larger amount.

Your business model may come into question but as businesses are more in line to create a profit than an individual, companies, and banks are more inclined to increase the amount on offer.

Target a new audience

Part of the excitement about growing online is the fact that you have to reach out to new customers that may have never heard of you. First impressions count, but this may also be determined by the type of audience you’re targeting.

Rather than veering off to new horizons that are completely unconnected, you should focus on consumers that search for and buy similar products and services you offer.

It’s tempting to chart new waters because the pool of customer is larger, but acutely targeting people who search for similarly worded products you’re selling can help you beat off your rivals.

Growing online is something that will take time, but much less effort than if you were to expand your business in the real world.

However, nothing in life is free, and it’s wise to ensure your advertising campaigns are funded for prolonged periods of time as the impact is always unpredictable.

 

Mandatory Marketing Skills You Need For A Successful Blog

No matter the purpose of your blog, a practical and strategic approach is essential for success. This includes your marketing strategy. After all, your blog wants a large readership or traffic. Without an effective marketing plan, you simply won’t have the visitors you need for your blog to be useful. After hours of work developing content, it would be heartbreaking if nobody read any of it.

What is the value of a blog to a business?

You’re providing useful and valuable information to people that are interested in your brand. You’re able to collect data about them at the same time and turn them into potential customers!

  • Prove you’re the expert by having content relevant to your business
  • Capture those people searching for answers who aren’t yet your client

Why is blogging valuable for business

Marketing skills are in abundance in your marketing team, but chances are they’re all a bit too busy to provide your content for you. Blogs for business are still grossly undervalued. When you consider the opportunities a blog offers, you can understand why so many social media and SEO specialists rave about them. 

“Consistency is key in any excellent marketing strategy, especially for a blog. If you want to achieve true success, you cannot let your blogging efforts go untapped for months at a time.

Ideally, you’ll want to blog daily, but if this is not feasible, go for weekly posts with thorough keyword research and you should begin to see phenomenal results in due time.” Christopher Grozdon | DASH-SEO, Austin, TX

The list of benefits goes on and on. You can perform qualitative market research through your blog. Blogs are also perfect for supporting any branding or positioning strategy.

Most importantly, they provide an extra outreach to engage your customers, encouraging comments and feedback.

Oh yes, and they can also convert a lead into a sale!

What Marketing Skills Are Relevant To Blogging?

Now it’s clear to see what can be achieved with a blog, it’s important to discuss the marketing skills you need to ensure its success and return on investment:

How Search Engine Optimization Plays A Role in Blogging

Search engine optimization is just as important for your blog pages as it is for any other sales or corporate page on your business website. In fact, your SEO objectives might dictate the content plan.

How SEO is important to blogging

All blogs need content, and this content should be added to several times a week IF you can actually generate EPIC content.

Fresh content for businesses can be challenging. After all, you want to keep it relevant to your product offering, but this makes topic options quite narrow. Think practical uses, case studies, and fun facts.

Implementing Keyword Strategies

Choosing organic keywords to target is perhaps easier for businesses as there are fewer you would be interested in. They would also be more specific than a general lifestyle blog might be working toward.

It’s worth taking the time for some formal training in SEO strategy so you can learn how to pick the most appropriate keywords. At the moment, long tail keywords are best, but as search algorithms change, you need to keep on top of your SEO from managing sitemaps and meta content to your the topic of the blogs you write.

What would ya say ya do here?

Download The Organic Traffic/Revenue Worksheet

Do you want to know what would happen if you actually do the work to get your site ranking?

Here's a handy worksheet I created for you to download you can use to estimate just how much traffic & revenue your site could potentially capture if it ranked on the first page of Google.

Congratulations!

Part of your SEO training will help you learn to make the most of competitor research. Tools like SEM Rush can give you an inside view of the keywords your competitors are targeting.

A good strategy is evolved from the analysis of all the data available.

This needs to include the most used keywords and the keywords your closest competitors are utilizing. From there, you can make informed decisions, writing content that naturally absorbs the keywords your business needs to target.

How PR Works In The Digital Age

Your business blog is also a great place to reach out to journalists and build up better PR. You can post white papers and case studies here. It’s important to keep your content topical so stay abreast of the news that may affect your customers. Always try to tie in these topical or trending stories with your blog content.

You should also use your blog to help establish you or your company as an industry expert.

The more you post, the bigger your influence. This can help you become an authority-voice on certain topics, and can easily lead journalists in your direction.

Check in with some writers each month to see if there is anything you can help them with. Don’t push a puff piece as a press release though. See if you can shape something fresh to help a journo out with a story requirement.

Your blog is also an ideal place to talk about new product development or changes to your services. Make it a story relevant to a typical reader, rather than just a statement. It must have an angle and a point for reading.

How To Create An Online Branding Strategy

Your content should have a consistent tone of voice. This tone of voice should match the brand perception you’re trying to build. A brand persona relies heavily on all the communication you release.

Making branding part of your blog

That is especially important for your blog. After all, anyone can read your articles. They need to get to know what your brand is about. Think about who your brand appeals to. This needs to match your target customer demographic. How do these people like to be addressed or spoken to?

Blogs are far less formal and far more personable than corporate pages or product pages on your website.

Your content should reflect this. Think of it as social media rather than just another page on your website. So be social! Be more chatty and informal.

Be friendly and welcoming. Be helpful and inquisitive.

You want to engage your visitors and customers. You want to give them help and advice. In return, you hope they will click through to product pages or give you their email address. This isn’t a sales push, though.

Content Marketing Strategy and Planning

Your blog should be a part of your overall marketing strategy and campaign planning. It should also have a marketing strategy and plan of its own. Your objective here is simple.

The most important thing about blogging from a company blog is putting out useful content. So often I see see established brands with uninspiring and content that is useful to no one.

Use your blog to establish your authority on your industry vs putting out generic content and expecting people to care. Evan, Digital Marketing Consultant at Yando.io

Attract the maximum number of people to your site, keep them there for as long as possible! You can measure this with analytics very easily from your own website stats.

A second aim for your site would be to convert that traffic into leads or directly into eCommerce sales.

Map your customer journey from your blog page to the product page that is related to it. Customers should be able to reach further relevant content in a single click.

Any standard blog template can be ideal for this. If you’re building the blog into your existing corporate website, make sure it is mapped out easily for visitors.

Plan out your content strategy

Next, you need to plan your content release. Brainstorm thirty or forty article ideas to get you through the first couple of months. Titles are important here, but for planning purposes numbers might suffice.

Many WordPress plugins offer automated posting to FaceBook and Twitter. Consider a scheduling tool to help you publicize content further.

Don’t Forget to Leverage Social Media

Social media is an essential part of successful blogging. But did you know that other blog sites could be just as useful to you? When you’re writing content articles, you need to include links to other in-depth information.

“Promoting your blog article is the most important, and difficult task when it comes to successful blogging. Lots of people can create great content, but in order for your content to get more visibility than others, you need to promote it successfully.

Using your own network, but also tapping into new ones such as relevant LinkedIn- and Facebook Groups helps. Content is something that can be easily “copied”, but that’s not the case for your promotion strategy”.  Steven Van Vessum – Content King, SEO auditing software

For example you coule pick a couple of blog articles that are relevant to your content and to your audience. While you’re posting those articles to socials, be sure to notify the blogger that you’ve linked to them by @ messaging their profile or even emailing them! This is the first step in building a relationship with an influencer.

Leverage them socials!

Reach out to your followers and friends across all your social media accounts too. Offer promotions that are exclusive to that platform. This can help increase your followers as content is shared.

Photos are important across all the platforms, and images are essential for a successful blog. Use them wisely. Sometimes people share a picture just because they like the picture.

Pinterest is perfect for this. Make sure your pics are eye-catching and offer click-throughs back to your informative blog articles.

Even More Needed Marketing Skills

Your writing skills need to be pretty good if you want to provide much of the content for your business blog. You’ll need in-depth product knowledge and your finger on the pulse for what’s hot. Reaching out on a personal level in a public forum is hard to do.

There is always the risk of negative backlash. Don’t be a Trump.

Adopting your company persona instead of taking such feedback personally is essential. At the end of the day you are representing your business and must maintain professionalism.

Bloggers are very creative individuals with the ability to make what they’re writing about topical and interesting. Perhaps the most important part of the writing process is the title.

It has to be interesting and entice the reader to click through to the content.

It might suggest it can solve a problem that many of your readers should share. Perhaps you’re offering something highly desirable or revealing a secret? Whatever the title, the content must deliver on the expectations you are building.

How To Calculate Your SEO & Blogging ROI

At the end of the day, blogging can easily become a full time job. That level of involvement needs to be worthwhile. Be careful how you choose to measure this return on investment.

Don’t forget that a blog fulfills parts of many different marketing objectives.

You might choose to measure each article that you post. After all, you’re writing each piece of content to meet a distinct objective, aren’t you? If not, why not? Did you calculate how much organic SEO potential is even available?

You want to engage your visitors and customers. You want to give them help and advice. In return, you hope they will click through to product pages or give you their email address. This isn’t a sales push, though.”

A lot of marketers push to their visitors aggressive pop-ups that almost can’t be closed. Based on these techniques they present their success as a higher CR but what they don’t realize are tons of visitors who are disgusted and leave them because of that.
Don’t be the aggresor. Give to your visitors content that rocks and they’ll follow you or leave their contact details voluntarily. Real attention must be deserved and not enforced. Filip Podstavec, Marketing Miner

In terms of brand reach or recognition, this too can be measured with relative ease. A third party survey service, or simply the number of people searching for your brand online will undoubtedly start to increase.

You might choose to partner each article with another campaign in your strategy. How will you balance and measure the impact of each on your key objective? This is up to you – simply detail that choice in your reporting.

You Forgot About Link Building!

Google uses the quality and number of other sites that link to yours as part of it’s algorithm to determine if you deserve to get top rankings for those keywords you identified.

Link building quality over quantity

“When it comes to outreach/link building for blog posts, you must exercise quality over quantity with your content. People aren’t referencing your content just because you’ve written 200 other articles.

They reference your content because it’s high quality and provides facts and data, helpful information and “how tos”, news or other quality information.” Mitchell Abdullah – SEO Manager at Enventys Partners

 

Here’s some resources to develop a killer link building process that works for your niche:

Tailor your posts and linkbait to suit the sites that you want to get the links from. Writing something truly EPIC requires you to first research all similar pieces of content and _then_ author your own.

When done, you want to be able to tell every webmaster “Hey, I have answered exactly what you and all those commentators were asking about”, making the decision giving you that link a total no-brainer. Philip Blomsterberg, Swedish SEO at sökmotoroptimering.se

Use Blogging To Build Your Buisiness

Blogging is and should be a big part of your overall marketing strategy. Don’t push it aside. Results can be seen live and instantaneously making it more measurable than you think. How important is blogging for your business? Have more questions, let me know in the comments I am happy to get into some real discussions!

Business Safety Online: 4 Simple Best Practices

Whether your business is large or small, keeping it safe online should be high on the list of priorities. Keeping it safe from some of the latest online threats has become more and more complicated as technology evolves and improves. You hold confidential information online, as well as your business’ livelihood. So what are the most important things that you need to know to keep your business safe? Here are some top tips for keeping your business safe online.

Close Doors To Viruses and Malware

DAE remember Reboot? Yea. Like that.
DAE remember Reboot? Yea. Like that.

You wouldn’t leave the doors to your office or your company car unlocked overnight, right? But why do many businesses basically do just that, but for cyber criminals?

If your computer is not secure enough, then it only takes a few people in the know to hack your site and get the information that they need.

So to shield your business from malware and viruses, make sure you have a firewall set up. A lot of laptops and computers will come with something anyway these days.

But in many cases, this will not be enough to protect against all that you need it to. So getting additional cover is a good idea.

Outsource Help

Yes, exactly like Reboot.

Again, it doesn’t matter what the size of your business is. If you’re unsure and want some extra protection and peace of mind, then outsourcing your online fraud management processes could be a really good thing for your business.

Then while it is an ongoing concern, it allows you to get on with the growing and day to day running of the business. If you have an online store and are going to be handling people’s confidential information, then it can give you some reassurance that things will be dealt with.

With so many transaction going on each day online, there are bound to be some fraudsters, unfortunately. It sucks, but there are opportunities for unscrupulous people to act on unaware people. Like that letters you get saying your “domain is expiring!” that get people to send them money even when they’re not actually the domain registrar. (That just pisses me off!)

Create an Internet Policy

If you have employees and don’t have a specific policy in place, then you have nothing in place to help protect you and your business if things go wrong.

People can take advantage, and that could end up meaning things can spiral out of control. Require strong passwords that have to be changed every so often.

Have people lock their screen when not at their desks. Educate your team about emails, especially from unknown senders. What happens if the policy is not followed? All of this to think about but it will pay to think about it.

Use Social Media Wisely

Let’s face it; social media is here to stay. So you need to learn to be using it for your business wisely. Again, some kind of policy should be in place to make sure that the system is not abused. So you need to sit down and talk about it.

Don’t forget, if you have employees you have to set a good example!

Who will be sharing the information and how much will they have access to? Will you need non-disclosure agreements for people that will have access to vital business information?

Think about the tone of voice for social media and any blogs, as well as who you will allow as followers or ‘friends.’

Building Trust In The Digital Age Of Marketing

Business can be a very tricky thing to balance when you’re first getting started. You have to work incredibly hard on the projects you get, proving yourself as someone people can trust especially if you’re providing digital services where the client can’t directly see the results of your efforts like a roofer or carpenter.

Along with this, though, you also have to make sure that you’re not making idle promises. It can be very easy to quote an estimated time to someone and have other work cause delays, and this is just a single example. Let’s explore how trust can be built with your clients as a digital provider.

There are a lot of risks which come with making promises you can’t keep in business. Unfortunately, customers won’t be happy with the excuses you give them, instead expecting their goods, services, or other purchases to be ready the moment you suggested. Below, you can find some examples of the impact failing to meet this demand can have.

Word travels very fast about businesses, even when you’re still small and growing. The impact this can have on your sales is huge, and it’s something you have work hard on, pushing to improve your reputation all the time. Especially when there’s businesses like Yelp and Google who are eagerly collecting feedback about people’s experiences with businesses.

Making a promise you can’t keep will have a huge negative impact on the way customers feel about you. A PR agent can help you with this, but it’s also worth doing some research for yourself; this area is a very broad one.

In some cases, the promises you make could impact other jobs a very long way down the line. For example, an e-commerce company needs a website when they first launch, or they can’t sell their goods.

If the designer failed to meet this goal, they could lose the company money. Profesional risk indemnity insurance can solve this sort of issue for you, protecting your business from claims of liability. Along with this, though, you should also be working towards avoiding it altogether.

As the result of both of these issues, companies can easily find themselves without any customers.

Making people’s lives harder will be well-documented, and a lot of people will know if you make mistakes. Most bad customer situations can be solved with the right attitude and words. This gives you the chance to get yourself out of a mess, but you’ll have to take the right action, and it won’t be easy.

Once you have an idea of the problems your business could face if you make unrealistic promises, it’s time to put a plan in place to help you avoid them going into the future. Below, you can find some methods to help you with this. Of course, though, you will have to do most of this for yourself.

  • Manage Expectations
  • Set appropriate timelines
  • Use Your Time Wisely
  • Include Adjustments For Challenges

Don’t Set The Bar Too High For Yourself

Most people have no idea how long a job will take unless they have experience in the field. This gives you an excellent chance to bend and change your estimates to give yourself a little bit of extra time.

When taking on a big project, a month can easily disappear before anything is done. To avoid this, promising something late and delivering it early will only impress people, making them think you’ve done the work quicker than expected.

Keep Track of Your OWN Time Usage

Time management skills can also go a long way to improving the estimates you give people. As you get to know your habits better, you will slowly get better and better at giving accurate quotes. To enhance this, it’s a good idea to monitor the time it takes to do your work. Even when you’re not being paid hourly, you should always make sure that you’re recording your hours,

Remember about Murphy’s Law

Finally, it’s time to think about the outside forces which can impact the work you’re doing. In a lot of cases, you’ll also be waiting on people to get work done for you, and this has to be considered, too. Emergencies can occur at any time.

You won’t have the chance to prepare for them before a job and have to think about this when you’re making promises. Most people will be completely happy with delays, as long as there’s still time for the job to be done, and they know as soon as possible.

Hopefully, this post will inspire you to start working harder on the time you put into the estimates you give your customers and the promises you make. In business, a company is only as good as the work they produce.

So, if you are making mistakes with this all the time, it will almost certainly cause you some issues, and solving them could be much harder than avoiding them in the first place.

4 Ways Your Small Business Is Losing Customers Due To a Terrible Website

No matter what kind of small business you have, its website is likely the top way people find out about it. Because the internet already has a strong presence around the world and it’s rapidly growing, individuals are accustomed to simply navigating to a search engine, typing in desired keywords, and waiting a few seconds for results. That said, if your website isn’t well made or doesn’t serve its purpose, it may push customers away instead of making them want to learn more.

Visitors May Think It’s Too Hard to Find What They Need

The reason many people find out about businesses online instead of through other methods is they crave convenience. Rather than calling a customer service number and potentially waiting several minutes or more to speak to a representative and inquire whether or not a product is in stock, today’s internet users can simply type in the names of the items they want and confirm almost instantly that they’re available for purchase.

However, if it takes longer than that for users to check availability or the keywords they’re using don’t pull up the correct products, they’ll become frustrated and may leave your website for good.

Failing to Cater to Customers With Mobile Devices

If you don’t at least have plans to make your website a mobile-friendly destination in the very near future, you’re missing out. According to recent statistics, more people access the internet on smartphones and tablets than computers.

When users discover your entire site doesn’t load on their devices or that portions of it are not set up for mobile users, they might get the impression your content is behind the times. Having that kind of incompatible website is especially bad for your reputation if you’re involved in a technology business because the outdated website doesn’t fit with your image.

Users Only Find Old Information

Maybe having current website content is not a priority and it’s been months since you last put a new product, blog post, or section online. Ideally, you need to exert significantly more effort than that, because extremely old content sends the message to users that perhaps you don’t often deal with online customers.

Some may even think your company went out of business and decide to take their patronage to another site. Get on a regular schedule of website updates to ensure people see the most relevant content possible.

People Become Fed Up By Poor Overall Functionality

Broken links, clunky drop-down menus, and slow-loading images are just some of the many problems that may make people steer clear of your website and not return to it.

That’s why it’s smart to work with a business that offers reasonably priced small business website design services instead of trying to take care of the web development side of things on your own despite not having adequate experience in the field.

Check out this perfect example of excellent marketing gone to waste due to a terrible website. #1 on Reddit, 35k+ upvotes and thousands of people looking at this Aquadam…but check out this website!

It’s TERRIBLE!

Look at the way it’s being ripped to shreds as people rightfully bash it’s terrible design and lack of function! Imaging how many people WON’T be truly considering ordering from them because they may feel that a site that terrible will have terrible delivery or product. What a waste!

Don’t be that business.

Now that you’ve learned about these four things that could be negatively impacting the popularity of your small business website, it’ll be easier to take prompt action. Doing that is crucial since the undesirable factors above won’t resolve themselves.

How to Use Email Marketing to Boost your Business

So. Now that you’ve been reading my blog and cracked SEO to drive traffic to your website, you need to think about how to retain your customers.

Having a great website and products are key parts to the equation but how do you communicate with your potential customers?

I reached out to Erik who is the CEO of MageMail. He also mentors startups with programs such as MassChallenge and Techstars. He geeks out and writes about innovation, ecommerce, emerging tech, leadership, and SaaS here is what he had to contribute:

The humble email!

With 4 billion accounts (and counting), marketers have started to realize the full
potential of email marketing. After all, 90% of internet users in the United States
frequently check their emails, more than social media and no other e-marketing tool can directly land in the inbox of subscribers.

To put it all together we created this useful ‘Email Marketing Cheat Sheet’ full of tips on how to build and implement an effect email strategy for your business.

  • Personalization – Why should you make your emails personal and how to
    segment your lists.
  • Trigger emails – How you can set them up and respond to the actions of
    subscribers or customers. Avoid the spam folder too.
  • Recovery – Using email marketing to re-engage with inactive customers and
    reduce your abandoned cart rates.
  • Mobile friendly -.Some studies indicate that over 50% of emails are viewed
    for the first time on mobile devices. So it’s more important than ever to format
    your emails correctly.
  • Testing – Why testing is critical to the success of your email strategy and how
    to carry out effective tests.

Email Marketing Cheat Sheet Infographic

Email Marketing Cheat Sheet

As we can see, there are a number of innovative ways we can use emails to ram
home the advantage of an efficient SEO strategy. The ROI of $44 for every $1 spent
is higher than any other form of communication including social media.
Here is what a well-organized, personalized email program can do for your business.

  • Reach – Where else can you send to a potential database of 4 billion
    accounts?
  • Subscribers – Most of the time, people sign up to your list because they
    want to hear from you
  • Conversion – On ROI, no other medium beats the email. For engagement
    and establishing trust with customers, email comes out on top too
  • Segmenting your list will give you the ability to personalize emails to by keeping the content relevant to them. You can do this by interest, age and location among many other metrics.

After 45 years, (incredibly, the first ever email was sent in 1971!) the email is still
going strong. Following these tips will help you grow your business. Good luck, star fighter!