Read This Before You Create A Company App

It seems like every company has its very own app that customers can use these days. If your business doesn’t yet have one, what are you waiting for? There is now no excuse that creating and developing an app will be difficult and expensive, as that really isn’t the case anymore. Thanks to all the great resources and software out there, it can be incredibly easy for anyone to create a simple app from scratch. And the cost will also be a lot lower than what you might think!


So, are you ready to start putting your ideas for an app into practice? Here are some great tips that can help you bring it into reality!

Put A Plan In Place

Firstly, before you get started on any kind of design and development, you need to write up  a plan. This should be a detailed timeline outlining the various jobs and other tasks that need to be carried out in the run-up to the launch of your app. Not only that, though, but it’s a good idea to add a budget for your app to this plan. That will help you keep a better check on your money while you are working on everything. This plan can be written in much the same way as your business plan was. Only this one will be a lot smaller and will focus entirely on your app!


Consider Which Features You Will Need

It’s also necessary to think about which features you want the app to have before you get started. Generally speaking, most developers will need a finalized list of features before they start working on the app. They might not be able to accommodate any changed to this once they have got started. There are a few main features that you might need, such as in-app contact so your customers can easily reach you. If you want your customers to be able to buy from your company using the app, then you will have to also add an in-app ecommerce platform as well as plenty of security and encryption features.


Get Some Developers Onboard

Even though there are plenty of great resources out there that can help you teach yourself to code, you still probably won’t be able to amass the skills and knowledge required to develop a professional app. So, it’s best to find some developers who can help you with the more technical tasks that need carrying out. If you don’t have any in-house developers within your company, I’m sure you will be able to find a reputable developer firm to outsource your app to.

Understand Your Audience

It is crucial that you understand the audience that will be using this app. That can then help you understand which features you should add to it and also how you can market it better. The chances are that your app audience will be exactly the same as your current customers, so you should already have a good background knowledge on them. Don’t worry, though; if you don’t fully understand your audience, some market research can certainly help you. You just need to find out the audience’s wants and needs and what motivates them to buy from you. Using all of this information, you will be able to create an app that they will certainly want to use. If you don’t have time to research this kind of thing, you can always outsource it to a market research company. They’ll be able to take this job off your hands for a very reasonable price.


Always Use The Latest Tech

When it comes to creating the app and developing, there will be a lot of technology available to help you. It is super important that you invest in the best and most up-to-date technology. Apps and the tech used to create them can go out of date very quickly, and there is no way any of your audience will want to use an outdated app. It could be very clunky and hard for them to use. Thankfully, if you invest in good tech to help you develop and create it, then it should be as up to date as can be, and that will be a big turn on for some users.

Test, Test, And Test Again!

Once your app is starting to take shape, it will be time to start testing it. There are programs that you can test apps in and these should flag up most bugs and other issues, but it is also crucial that you test the app on real users. These real people will be able to test the app’s usability and can then tell you how easy it is to use. Not only that, though, but they will be able to give you feedback on the navigation and the in-app features. It’s a good idea to have a few different rounds of tests as you add more features and develop the app further. This can help you iron out any problems as you go. It’s also worth asking your testers for general feedback and opinions about their app as these could all be useful as you develop the app further.


Get Ready To Face Problems

Developing an app isn’t always an easy road to travel down. There can be lots of lumps and bumps along the way! Because of these various problems that you are likely to face, it is worth being generous with the timeline that you give yourself for this new project. That way, they can’t hold you up too much. Some of these issues that you will face are also very common, so it’s a good idea to try and second guess the problems that you will face so that you can come up with some potential solutions before they hit your app.

All of the tips above can help you make a brilliant app that will no doubt benefit your company as a whole. Now you just need to get to work!

An Insight into the Top Challenges that Small Businesses Face

Operating a small business can be difficult because you don’t have the cash flow of a large company, but you have far more responsibility when compared to a freelancer. Being stuck in the middle can come with its challenges, and if you are not able to overcome these then you may find yourself being left in the dirt by your competition.

Cash Flow

Money problems can happen to anyone but if you are a small business then you will probably feel the effects more than a bigger company. You may have clients who stall payments, outgoings that you did not expect at all and even outstanding bills that have to be paid. There are some money management tools that you can use to try and get around issues such as these, and there are even applications that can help you to calculate VAT, automate your bill payments and even maintain your credit score. Online invoicing is also something that you need to be looking into, as it can be a great way for you to persuade those reluctant clients to part with their hard-earned cash.


It may be tempting to try and do everything yourself. This is especially the case if you are a small business owner. Long hours can put you under even more pressure, and eventually you may end up making mistakes and not paying attention to clients as much as you should. As a business owner, it is so important that you pace yourself, and you also need to make sure that you embrace delegation. To begin with, work out the business elements that are outside your skillset and then pass them onto a specialist. This could include an accountant or even a legal expert. You will end up saving time, money and you won’t have to worry about making mistakes as much either.

Technology Issues

Think about it, if your system went down, where would that leave your business? You would probably end up having to shut for the day and your employees would have to be sent home. This is the last thing that you need, so it is imperative that you have backup IT solutions in place. You also need to have the number for an emergency computer repair service as well, so if something does happen, you will never experience too many delays.

Retaining Customers

It’s so important that you are able to identify your unique selling point. You also need to know your customers on a personal level. If you don’t then you won’t be doing yourself any favours and you may even find it harder to retain customers who have purchased from you in the past. One way for you to get around this would be for you to utilise your own analytical data. You need to know the age of your customers, what they like and what they don’t. Social media is a fantastic way for you to do this, and it can make all the difference to your marketing campaign.

How to Use Rank Trackers Effectively


Search Engine Optimization is an excellent way to boost your brand visibility, it’s a great long-term investment with traffic potentially arriving for a long time after you’ve made the neccesary things to grow. With an effective SEO campaign, you also enhance productivity in your business. Even so, the internet is becoming a highly competitive platform by the day.

For this reason, you really do need to monitor and track your keywords in some way to understand the real effectiveness of your SEO campaign. This can be done by tracking your keywords and URLs on your website. [You also should take the time to track the performance of your competitors so you can keep ahead of their game!]

Tracking your keywords allows you to identify your website strengths and areas in your campaign that are underperforming. Today, there are amazing and effective tracking tools that enable you to track your keywords.

SERP Rank Tracker by Raven Tools is just one of the many reliable rank tracking tools you can use. This piece offers useful tips to help you track your keyword listing position effectively with Raven.

Get flexible SERP Tracking across multiple engines, zip codes & devices for the best price per keyword tracked!

Tips to effectively use Raven’s rank tracker

Choose how many keywords you want to track

Raven has a simple metric, a Rank Position Check(RPC), representing one check of a serp for a domain in one search engine, at one zip code, on one device type. You can track a keyword for as little as $0.006 per RPC month. The price increases as the number of the URLs or domain combinations increase. Obviously you need to assess your tracking needs and the size of your business.

Take advantage of daily notifications and updates

Keyword tracking should happen regularly, even more on daily basis to help you manage your SEO campaign. In this light, take advantage of the flexibility of creating daily marketing reports that include not just your SERP rankings, but also your overall organic traffic changes & many other digital marketing metrics like call tracking by Callrail.

  • Search engine rankings
  • Backlinks from Majestic
  • Search console data
  • Social media metrics
  • Call tracking metric
  • Paid ad performance. 

From these updates, you will effectively monitor the performance of your keywords. However, this doesn’t mean that you change your campaign on daily basis. Change is progressive and you need to be sure of the URLs and keywords that are affecting your ranking. Take note of the changes and work towards designing an SEO campaign that will serve your business for long.

Keeping track of search engine ranking changes? This can be up or down. Pretty important to know if you’re an expert in SEO or a newbie. Armed with the right metrics, you can design a campaign that helps you to grow your business and achieve a cutting edge against your actual  competitors.

Engage with clients

Client interaction is very important in the world of SEO as a service. Raven helps you to get a good and factual report that you can share with clients. This can be done through live results of keyword performance in any category that is relevant to the clients. This gives your target audience an opportunity to also track your keywords whenever they deem relevant.

A point to note is that client interaction allows you to build solid relationships. It builds client loyalty and in the end, it boosts your growth. What’s more, it becomes easy running a business with clients who trust your operations hence, increased productivity.

Generate regular reports

As you track your keyword ranking, it is wise that you generate regular reports for your clients as well. There are different formats that Raven offers including a PDF and Excel format. In this regard, generate regular reports say, on a day 1 to day 30 frequency.

What’s more, the reports are automated. As a result, it becomes easy to share it with your clients. 

Google analytics and charts

Depending on your needs and personal preferences, you can compare data using charts. Raven is incredible keyword tracker that offers great competitor comparison of your keyword ranking positions. It also has the ability to determine how your SEO campaign performs on different devices, search engines and zip codes for local SEO.


Blockchain Mistakes Businesses Often Make

There is no denying that Blockchain is taking over at the moment. Many companies are implementing the Blockchain because it promises a lot of potential. However, unfortunately, there is no denying that a lot of projects do not make it past the production stage. With that being said, continue reading to find out more about the common Blockchain mistakes that companies often make.

Failing to understand or overlooking the purpose of Blockchain technology – A lot of companies enter into a Blockchain project because it is “the thing to do” at the moment. However, this is not the right attitude to have. You need to have the core purpose of Blockchain in mind when you generating a project that implements the Blockchain. You need to add trust to any untrusted environment if you are to get the most of Blockchain and the technology you are going to be utilising.

Insufficient resource investment – A lot of Blockchain projects do not have the resources in which to invest. It is all about three critical components: knowledge, money, and time. It is worth devoting a sizable amount of time to locating and involving professionals from with your team.

Wrong statement of project – If you are implementing a Blockchain project, it is of huge importance that you put together a statement of project during ICO/Token introduction. This must include the meaning, mission, and specific goals of the project.

Viewing Blockchain technology simply as a storage mechanism or database – You must recognise that a distributed ledger is not the same as a distributed management system, The Blockchain provides a limited amount of capabilities in data management in exchange for a service that is decentralised. It is not wise to use blockchain to replace a distributed database. You need to figure out how Blockchain will fit into your information management needs.

Fear of making mistakes and lack of patient – Short-term trading has been awoken due to the fact that individuals are inundated with fast selling and buying proposals. This is a method that can result in you going broke. You need to trade with a view of getting good interest on your money.

Making the assumption that current technology is ready for production utilisation – While there is no denying that some companies are ensuring Blockchain as a mature technology. Only Ethereum and Bitcoin are proven at any scale. There are so many different Blockchain platform technologies, and this is something you will see when exploring Blockchain technology investing in further detail. However, proofs of concept based on ‘test and learn’ outcomes and multi ledger experimentation are a must.

As you can see, there are a number of different mistakes that companies often make when it comes to Blockchain. Hopefully, you can learn from the errors that other businesses have made, rather than making these mistakes yourself.


Making Better Use Of The Internet In Your Marketing Strategy

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Marketing your business online might increase your odds of reeling in customers, but that doesn’t necessarily mean it’s an easier form of marketing to master. In fact, the competition between businesses on the internet is so fierce that it can feel almost impossible to differentiate yourself from the crowd. However, with the right understanding of modern marketing methods, you can start to capture the attention of your target audience. Here are some ways to start making better use of the internet in your marketing strategy.

Target your content at specific markets.

If your business is trying to grow then it’s understandable that you’d want to widen your reach and chase potential customers in a much larger marketplace. However, it’s never wise to spread yourself too thinly when advertising your business. A targeted approach is a much better way to gradually increase your client base with loyal long-term customers. The goal is to find customers who’ll stick around rather than gaining lots of individual sales from one-time customers who don’t return for repeat purchases.

You can get better results from your advertising campaign by targeting your content at specific markets. Localizing your SEO approach, for example, is a very smart move. If you usually fail to reel in visitors with your keyword choice then it might be the result of casting the net too wide, as was just discussed. But if you make sure that your keywords are relevant to potential customers in your local area then you’ll stand a better chance of beating local competitors and growing a client base of local people.

Do your research.

Online research can also help your business to thrive if you do it effectively. For instance, you could use social media to connect with customers and find out what they want to change in the industry. Maybe you’ll even find problems that your rivals aren’t solving; that’s a chance to stand out from the crowd. You also need to make sure that your online content meets the needs of potential customers. When at GrowthSupermarket, you’ll be able to find PPC tools that could help you to keep your campaign updated and relevant to the current needs of the market. Pay-Per-Click advertising is a very effective online advertising method, but that’s only the case if you’re offering adverts and links that attract clicks. Sometimes, better tools can improve your likelihood of success. With the right research and data, you can make sure that you’re using relevant keywords to attract customers in your PPC adverts, your website, and your social media pages.

Keep content concise.

The internet is instantaneous. As a result, consumers have short attention spans (we’re all guilty of this). If you want your online marketing campaign to have an impact then you need to be clear and concise with your content. You need to get your point across quickly and effectively if you want to stand a chance of getting the attention of potential customers. For example, if you’re running an advert that links to your online store then you need to make sure the text is short and captivating. Calls to action need to be catchy and concise. “FREE trial for first 7 days” or “2 for 1 on all initial purchases” are good examples of adverts that’ll catch people’s attention quickly. You need to make sure your advertising approach fits the platform you’re using. On the internet, everything needs to be concise.

Is Technology The Key To Safer Roads?

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There have been some huge advancements in car safety equipment over the last few years. The sorts of tools you find in this field have been improving for a long time, and the introduction of small computers has had a massive impact on this part of life. Of course, though, even with technology as powerful as a driverless car, there can still be issues which make your time on the road unsafe. To give you an idea of what technology is doing to solve issues like this, this post will be exploring some of the options you can choose for your car, going over exactly what they can do to make you safer during day to day life.

Automatic Braking: While it has only been around for a few years, collision detection has become a standard feature on a lot of different cars. This sort of tool is designed to spot when a car might be heading towards an obstacle, applying the brakes once it thinks that you are getting too close, effectively making it impossible to crash at low speeds. Unlike other tools, this has been proven to save lives, especially when the sensors are able to pick up pedestrians which the driver hasn’t noticed.

Cameras: Over the last few years, it’s become increasingly common to find cars with cameras on their dashboards. A tool like this isn’t designed to be for creating content for sites like YouTube, though. Instead, by recording all of your commutes, you will have the perfect evidence if you ever need to use a lawyer. You can find out more about this at today, giving you an idea of how powerful this sort of tool can be. Video is always the best evidence to have if you find yourself in a dispute.

GPS & Location: There has long been a dream amongst car safety experts which hasn’t been possible to achieve. With most of today’s cars being connected to GPS services, knowing the locations of vehicles is very easy. If each car were able to receive this information, it would make it possible to avoid all sorts of collisions, even if the drivers never know about it. Companies like BMW are hard at work trying to solve this problem for the future.

Diagnostics: Finally, as the last area to consider, it’s time to think about diagnostics, and what it can tell people far away about the state of your car. If you’ve been in an accident, it isn’t always easy to get in contact with the emergency services by yourself. With a tool like a blackbox, your insurance company can be made aware of the accident, prompting them to call for help, even if you unconscious for the whole ordeal.

Hopefully, this post will give you an idea of where technology is moving when it comes to keep you safe when you’re behind the wheel. There are loads of tools being developed in this field, and this means that roads are only going to be getting safer.

Wait, What! I Shouldn’t Do This Digital Business Thing Alone?

When you first start to think about having your own business, it can be so exciting. You can just take a laptop, an idea, and go with it. Because when you’re running a business, you can do it alone. You don’t need a team or startup money or anything else. You can just take an idea and a ton of hard work and you can make it work out for you. It really is that simple. But, there is one thing that you may want to be aware of, and that’s not to do it alone. You could, but you shouldn’t want to – and here’s why. Here are five key reasons for why you should look to work with, hire, or contact others to work on it for you.

Bring In New Ideas

The first reason is that it’s going to give you fresh ideas. Just think about it. If you’re working on things alone, you only have your ideas. It’s just you. One person – one set of ideas. And while your ideas might be great, they are just your ideas alone. When you bring in other people, you get their ideas too. And this is the most exciting part of it. Because you’re going to be able to grow things and make them even better when you get additional great ideas.

Network, Connect, Grow

And then, another really cool thing about not doing this all alone, is that you get to network. And when you’re networking it really helps you to grow as a person. You’ll connect with others that push you and help you to learn new things. And that, in turn, then goes on to help your business. So go ahead and put yourself out there to meet others that can help you to better yourself and your business.

Get Valuable Support

It’s also a huge plus for you to be able to get some help. Because maybe you’re struggling or you just not an expert on a set thing. Then getting some help on that matter will be so beneficial to your business. Get a security team or an IT consultant, like eSudo, to help you. Get the valuable support you know you need to grow your business.

Work With Key Experts

And it’s super amazing for you to be able to work with key experts that will help you to grow the business. You will be able to take on their advice and benefit from their incredible work too. And we all know that’s great for business.

Be More Efficient

And finally, one of the best and most interesting parts of outsourcing your work and connecting with other businesses and experts, is that it makes you more efficient. Outsourcing really does increase your productivity! Because when you are trying to do it all, you are stretching yourself thin. So not only are you going to get that expert work done and support in set areas, but then you are also free to put your time and attention into the things that you can do the best.

Digital Marketing In the Real World: A Primer

If digital marketing is east, and the real world is west, it may seem at first glance that never the twain shall meet. However, in the assumption, you would be quite wrong. In fact, a synergy of the two can be a hugely effective way of capturing your customers' attention and spreading the word about your brand. Read on for more information.

QR codes

One way that you can marry digital and real work marketing is to use QR codes in your campaigns and promotions. A QR or quick response code is a barcode that is expressed in two dimensions that can be scanned by a reader and direct a user directly to a webpage. Specialized readers are not necessary as this can be done via a process of mobile tagging where a smartphone camera can be used to read the code.

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Of course, this an excellent way of encouraging customer engagement, and the real strength of it is that it can be personalized for each client quickly, efficiently, and cheaply. What this means is that you can not only get them to visit a specific page but also add content and a welcome that is specifically targeted to them. Something that can be a very effective marketing technique and that you can go to to read more about.

Digital displays and signage

Next, when it comes to digital marketing we tend to think of it as a way of getting users to visit our sites. However, it can also be embedded effectively in a real word environment too.

One way of doing this is by using digital signage and displays in brick and mortar shops and businesses. This being a method that can be far more dynamic than traditional print media signage.

To that end, many businesses invest in digital screen displays for their stores. Although, a much more reasonable yet still effective method for adding this is to visit a site like and invest in an LED projector. This can then be hooked up to a tablet or laptop, and project images and video of your choice on nothing but a plain white wall.


Last, of all, a true synthesis of the digital and physical world is the adoption of touchscreen technology in commercial businesses. Of course, this is where customers are presented with screen displays that they can physically interact with to choose a product or leave feedback about the level of service they have received.

The important thing here is that while this is a way of displaying and collecting information digitally, it also involves real-world physical interactions, as well. Something that can help to increase customer engagement levels.

Such tech is also seen as both novel, and instinctive too. Also, both positive aspects that can help commercial businesses encourage customer interaction with the intention of streamlining their processes, providing better services, and collect data that would have previously been difficult to source.   

This, of course, makes, touchscreen tech one of the most crucial tools in bridging the digital-real; world divide when it comes to marketing.

Using Your Industry Knowledge To Get Ahead

Before we get into business we sometimes think that what happens behind closed doors is a little mysterious. For example, when we go into a restaurant, we wonder about how much it would have cost to turn a building into a complex area where the look and feel of it becomes unique to the business. We consider how the marketing campaigns were probably made by experts who have concrete knowledge of how to get customers through the door. All of these things are in our minds because we feel intimidated by the question of ‘could you do it better?’. We like to think that if we were thrown into the challenge we could do it better and be more successful. However, self-doubt creeps in and that’s why we feel intimidated by the mere thought of having the existence of a food business on our shoulders. On the other hand, if you have been in the industry for a little while, you’ll know that because of how things are you can use them to your advantage to make profits no matter the time of the year.

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Target habits

Those who have opened up a restaurant, coffee shop or bar will know there are certain quirks of doing business with different groups. In London there’s is an insatiable appetite for avocado. It's used in juices, lots of breakfast dishes and salads. If you pay close attention it's mainly eaten in large numbers by the younger generation. Do a little industry research and you’ll find the millennials that dine at food and beverage establishments will on average spend more money than their older counterparts. They will also tend to pay more for creativity and value presentation very highly for that social media snap. Therefore, create something new with a favored ingredient such as the avocado and see what price you can put this dish up on the menu for. Make it look pretty and you can make it a staple in your business.

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In season and popularity

Being in the food and beverage industry allows you to absorb what foods are popular on the mass market and what are not. It gives you clarity of thought to know that even though some foods may be in season, they fluctuate in price and can be passed over for something that is not. Taking this knowledge in popularity among taste buds, you can trade these commodities via CMC Markets. CFD trading is when you take up a position that predicts the falling or rising of a financial asset such as a commodity. This includes food so you could take up a position that believes corn will fall in price due to customers not wanting to buy a dish or food with corn in it. Flavors of the month change and so when this does happen to come true, you will make a profit based off the difference in the margin field i.e. the percentage of which the price dropped.


Using knowledge from your own industry shouldn’t just be for adjusting your business plan. You can use it to make money that can then be used to grow your business. Target the habits of groups, give them what they want and have shown to desire.


Why Local SEO Is A Must For All Businesses

If you ask people to say the first thing that comes to mind when someone says ‘online marketing,’ you can be sure that most people will say SEO, or search engine optimisation.  

However, as is the case with all things in business, SEO has progressed rapidly over the years, and with competition being fierce, companies have had to look for different ways to stand out with their SEO campaign. This is where local SEO, otherwise known as geo-targeting, comes in.

Local SEO has presented SMEs and start-ups with an effective way to maximise their profits while a lot of national businesses have also used this approach to target specific locations.

Local SEO is based on the logic that when customers do not define their geographic needs when using a search engine, the results frustrate them. For example, let’s say you are looking for a cake shop. However, when you do a search, it shows up cake shops located in places ranging from China to Belgium. This is of no use, which is why local SEO is so valuable.

With that being said, let’s take a look at the different reasons why local SEO is a necessity for all businesses today.

Drive targeted traffic to your company

Since local search engine optimisation is based on the generation of more targeted traffic to your company, you are more likely to receive traffic from local people that have the greatest chance of turning into a paying customer. One of the main reasons for high bounce rates today is because of a lack of keyword relevancy. Well, this is something you never have to worry about with local SEO.

Google loves local companies

If there is one reason why you should invest in local SEO, it is because Google loves it. Do you need any other reason? Google has worked hard to ensure that it provides user-friendly results. They view local SEO is very influential in ensuring they meet their customers’ demands.

Local SEO converts searches to purchases

Another reason why you should consider investing in local search engine optimisation is because it will cause you to make purchases. This is not something you need to take our word for. According to Go-Globe, offline purchases come from 78 per cent of local-mobile searches today. This means that for every ten local searches on mobiles, purchases are made from them at least seven of them.

You can expect a great return on your investment

This leads on from the former section where we spoke about making a higher number of purchases. Featuring high conversion rates and low expenses, local SEO is one of the most valuable online marketing methods available today. There are statistics to back this up. Did you know that every one in two consumers that do a local search on their smartphone will visit the store in question within one day? That’s not all. For those using tablets or computers, 34 per cent will visit the store within a day as well.

A great way for SMEs and startup businesses to fight the competition

In commerce, competition is omnipresent. Name any service or product, and you are going to find hundreds if not thousands of competitors in the marketplace. It is impossible for any company to enjoy 100 per cent market monopoly for a lengthy period of time. When it comes to brand loyalty, your most direct threat is the competition. Local SEO gives you a platform to increase your visibility, which helps to strengthen your brand image.

You don’t have to spend a penny

Of course, you can engage the services of a search engine marketing company or an expert online consultant, and if you can afford to do so, this comes highly recommended. However, if you cannot, this does not mean that you cannot make the most of local SEO. There are still plenty of free tools and approaches that you can make the most of until you have the money available to enlist the assistance of an expert.

Remember, it’s not enough on its own…

As you can see, there are many different benefits that are associated with local SEO. However, it is critical to recognise that this is no longer enough on its own. In recent years, Google has made an effort to make its results more user-friendly and user-focused. While local search engine optimisation caters to this, it is not sufficient without user experience.

You need to make sure that your website is not letting down your local SEO efforts. UX has a massive impact on your overall search engine ranking. This means you need a website that is easy to use and provides tons of value in terms of content. It also needs to be quick to load, which requires a fast hosting provider, and it needs to be secure, which requires a reputable online payment processer. You also need to make sure that navigation is seamless. If you do this, and combine it with local SEO, you have the perfect recipe for search engine success.
Hopefully, you now have a better understanding regarding what local SEO is and how it can benefit your business.
From driving targeted traffic to your company to beating the competition, local search engine optimisation presents you with a great way to get ahead. It is especially beneficial for small businesses and SMEs.